5 Ways to Take the Boring Out of Beverage Service

Often, when event planners discuss food and beverage trends, the focus in on hot culinary trends. Last night, event planners who attended Incentiveworks (earlier this year) were welcomed at the opening VIP night of the Gourmet Food & Wine Expo taking place in Toronto all weekend. In addition to more

Have You Met Anne?

Chances are, you’re very familiar with Anne’s story. You might even be living it yourself. Anne is an event planner with a lot on her plate, not enough time, and more stress than she can handle. Her events have been good, but concerns about attendance numbers, tightening budgets, and more

Creating an Event Digital Strategy

Mobile apps are a hot topic in today's world of meetings and events. Everyone is talking about whether or not they need one and if so, what features do they need to include. However, it's important to the success of the app and all event communication efforts to develop your entire digital more

Book Shelf: Valuable Insight for 2015 Social Media Marketing Decisions

If you're operating on a calendar year, you're likely knee deep in mapping out plans (and budgets) for 2015. With attendance acquisition and loyalty at the core of any successful conference program, how's your social media strategy shaping up? This marketing category can be daunting as more

Carry On...Carry On...or NOT!

As a Road Warrior I see all sorts of interesting things people do on planes. I am a big fan of the Passenger Shaming Facebook page (check it out! The one big and when I say big, I mean big, thing I see is carry-on bags that are well HUGE! Look I opt to check my more

Quick Financial Primer (Not Just for Event Planners)

At some point in their career, some event planners find themselves serving on professional association boards. When this happens, an important responsibility is ensuring the financial health of the organization. To do this effectively, a basic understanding of financial statements is more

7 Tips for Encouraging Social Media Engagement During Your Event

Your event has begun and your attendees can't seem to share enough about it on Twitter, Facebook, Instagram, Google+ and even Vine. They are posting pictures, conference tweeting, conversing and even arranging their own meet-ups with the help of your event hashtag. Brand advocates are also there, more

The Event Effect: It’s the ROI Businesses Should Care About

We’ve all been to tradeshows, attended in-person events and even participated in webinars or virtual conferences. Some of us are looking for that competitive edge that helps us in our careers or our business while others are looking to experience something new.   Millions of businesses invest more

Corporate Event Venues: Pioneer Villages for Harvest and Thanksgiving Events

While most pioneer villages are set in the 19th century and do not correspond to the era in which the Pilgrims arrived, many have special Thanksgiving and harvest themes, events, and decor during the months of October and November. With costumed guides, these living museums are perfect for more

Ventura, California – A Step Back In Time

Channel Islands National Park, a string of five islands off the coast of Ventura is undeveloped and has a rugged beauty all its own.  Known as the American Galapagos, the islandsoffers a variety of activities for groups big or small.  You can kayak in world class sea caves or hike on miles of more
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