Event Pipeline Velocity: Why You Need It & How to Get It

In science circles, velocity speaks to the speed of something advancing in a particular direction. In sales circles, pipeline velocity speaks to the time it takes for leads to become closed deals. The TAS Group went a step further, developing the Sales Velocity Equation where four factors come more

8 Ways to Unleash Team Creativity at Meetings

When organizations face challenges, it's important to tap into the creativity of all team members to generate innovative solutions. When it's time to stretch your team beyond habitual boundaries, shake things up by taking them to an environment fosters innovation, or by engaging them in an more

Keeping It Fresh with Adventures in Excellence

How one Muskoka destination is keeping the ‘bored’ out of the boardroom What are the four most dreaded words for meeting planners? Our guess is: “Been there, done that.” That’s why forward-thinking planners and their destination partners continually need to reinvent the meeting more

6 Refreshing Frozen Treats Guests will Find Hard to Resist

Today is the last day of the annual National Ice Cream Month in the U.S. How are YOU going to celebrate? I discovered the impact that frozen treats can have on corporate groups when I used to work for a Canadian wireless communications firm. One year, there was a heat wave in the spring. more

Ethnic Inspired Foods

According to Technomic, a Chicago-based research firm, the majority of Americans (77%) eat ethnic foods while dining out at least once a month, and more than one-third (38%) order ethnic food weekly. This tidbit was released at the recent NACE Experience 15, where Paula Fenner, Director of more

Event Brand Advocacy: Tapping Your Internal Cheerleaders

Gather a group of marketers to discuss brand advocacy strategy and it's a safe bet that before long, someone will start compiling a list of industry influencers. Professional speakers, bloggers, industry SMEs, etc. Those are many of the usual suspects, but there's one advocacy group that often more

6 Tips for Managing Upgrades and Extensions

For many foreign incentive trips and corporate retreats, attendees have the option of extending their stay pre- or post- the time their company has booked at a resort. Some organizations also give participants the option of upgrading to bring spouses and/or children. Here are 6 tips to keep in more

New Rules of Engagement: 4 Ideas from ACPA

Finding new ways to spur attendee engagement is a strategic goal for ACPA—College Student Educators International, a U.S-based association for higher education practitioners who work with parents and students. ACPA’s annual convention is packed with novel opportunities for connection, collaboration, more

5 Cool Ice Bars to Beat the Heat

Temperatures have been climbing in Toronto where I am based so this motivated me to bring you ice bars we haven't discussed before. Some of them are brand new. Icebar (London) With a temperature of -5°C, Icebar is the only permanent ice bar in the UK. The venue has been fashioned from crystal more

Keeping Up With the Social Media Joneses

If you're an independent event planner or anyone who works with a brand, you probably rely heavily on social media for your business. You make connections, earn new clients, and find resources by using Facebook, Twitter, and other social networks. But every now and again, you feel the tide more
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