Event Planning & Event Marketing

Dallas Hotel and Meeting Planner Promotions

Friday, September 11, 2009 by Eric Eden
We have talked to many CVBs and DMOs who are running interesting meeting planning promotions. At HSMAI's Affordable Meetings National, I met with the Fort Worth CVB, who showed me their meeting planner promotion and I thought it was unique.

The Arlington, Dallas, Fort Worth, and Irving CVBs have partnered together to offer a meeting planning promotion that covers the DFW metro area. They describe the promotion as "the nation’s first multi-city, multi-brand, attrition-free program." The promotion caught my attention because Dallas is the fourth largest metro area in the U.S. and I like the idea of limiting the risk for event planners associated with attrition to stimulate meetings. It is great that Dallas hotels, across chains and brands, can work together to put together a stimulus plan like this for meeting planners. They are offering value beyond just a simple cash back offer or discount. These are details of the promotion

• No-attrition room contract to groups of all sizes that book and complete their meetings before June 30, 2010

• 20% discount on group ground transportation

• Group discounts on American Airlines

You can check out Dallas on the Cvent Destination Guide, or contact the Dallas area CVBs on the Cvent Supplier Network for more information.

Sheraton Atlanta Hotel Unveils $20 Million Renovation

Wednesday, September 9, 2009 by Eric Eden

The Sheraton Atlanta Hotel in downtown Atlanta has finished work on a $20 million capital improvement project, it announced last week.

See a virtual tour of the Sheraton Atlanta Hotel on the Cvent Supplier Network

Part of $70 million worth of enhancements made to the property during the last several years, the latest project included energy-efficient makeovers of all 765 guest rooms, which now feature new bedding, 37-inch flat-screen TVs, new furnishings and the latest guest room keycard entry system, not to mention guest bathrooms featuring new granite vanities, new chrome fixtures, energy-efficient lighting and new dual-flush commodes that reduce water usage by 30 percent.

Also updated were Club level rooms and executive suites, which were outfitted with new 42-inch LCD flat-screen TVs, and 108 rooms overlooking downtown Atlanta's Ellis and Piedmont Roads, which have been expanded by 60 square feet.

Along with 90,000 square feet of contiguous meeting space, the Sheraton Atlanta Hotel features three on-site restaurants, a martini bar, a 24-hour fitness center, a full-service business center, in-room dining and high-speed wireless Internet access.

Star Alliance Launches New Travel Program for Meetings, Conventions & Events

Sunday, September 6, 2009 by Eric Eden
The Star Alliance has launched a global product for the meetings market: Meetings Plus gives meeting planners and event planners a group travel discount of 10 to 20 percent on international travel for qualified programs.

Companies, meeting planners and incentive agencies needing to organize gatherings with participants from different countries now have access to the entire Star Alliance network, by contracting their travel needs through just one Star Alliance member airline.

"With Meetings Plus we are offering an alliance product to a new market segment. We are certain that our Meetings Plus customers will value the experience and expertise which we can provide, largely based on knowledge gained by having offered an alliance conventions product for more than eight years," said Christopher Korenke, vice president commercial, Star Alliance.

Meetings Plus can be used for most meetings of 50 people or more, with attendees originating in at least three different countries. Interested meeting organizers can send an online request for proposal (RFP) for airfare needs via www.staralliance.com/meetingsplus. The organizer will then be contacted by the Star Alliance member carrier designated to handle the travel requirements for the requested event. Bookings will be made through the organizers' appointed travel agency. The Star Alliance member carriers are offering fare discounts ranging between 10 to 20 percent off the published fare in either Business or Economy Class.

Here is a link to Meetings Plus
https://meetingsplus.staralliance.com

W Hotel Opening in Barcelona October 1

Saturday, September 5, 2009 by Eric Eden
Cvent is attending the EIBTM tradeshow in Barcelona this December. We might have to check out the new W Hotel opening there in October. The hotel is now taking reservations and offers "endless sea and city views." Even under construction, this hotel looks amazing. There is always room for more Barcelona hotels and meetings space in Barcelona.

Atlanta CVB and Atlanta Hotels Continue to Win Group Business

Wednesday, September 2, 2009 by Eric Eden
This summer the Atlanta Convention & Visitors Bureau (ACVB) has booked 131 tradeshows and events, generating 275,000 future room nights, it announced last week.

Among the Atlanta events, which are expected to attract nearly 328,000 attendees to the city, are meetings for the American Wind Energy Association, Asymmetrix Entertainment, Inc., the Emergency Medical Services Expo, the National Safety Council, and the American Information Management Association.

Despite the economy, Atlanta's 2010 calendar year booking pace is 130 percent above target. Next year, according to ACVB, the city will host more than 50 tradeshows, including 19 citywide conventions. Future year bookings, meanwhile, also are strong, as the city currently is targeting 341 tentative events for 2011 through 2013.

New Orleans Events Coming Back in Style

Friday, August 28, 2009 by Eric Eden
Four years after being knocked down by Hurricane Katrina, New Orleans meetings are regaining their footing. Last year, 7.6 million visited the city, according to the New Orleans Convention and Visitors Bureau, up from 3.7 million in 2006 and 7.1 million in 2007. Before Katrina, in 2004, a record 10.1 million visitors showed up. This year looks good: Mardi Gras attendance reached pre-Katrina levels of about one million.

There are 119 hotels in New Orleans with 22,000 hotel rooms. And rates at the luxury hotels there are a good deal, many being quoted at $70 per night.

Scottsdale CVB Program Targets Meeting Planners with Room Rate Challenge

Friday, August 28, 2009 by Eric Eden

The Scottsdale Convention and Visitors Bureau has a new program to attract business meetings to the area which we thought was one of the more interesting CVB promotions we have seen.

Called The Room Rate Challenge, the program will target to meeting planners to encourage the idea that Scottsdale is an affordable and comfortable destination for business and organizational meetings.

The Room Rate Challenge program allows planners to submit a proposal to the Scottsdale CVB from any hotel or resort from across the contiguous United States (except Maricopa County), Hawaii, Canada, or Caribbean. Members of the Scottsdale CVB will then work with comparable Scottsdale properties to meet or beat the room rate, dates, meeting facility space and room night requirements.

There are requirements for the program, including that meetings must be booked and actualized in Scottsdale through March 31, 2010.

CVB Executive Vice President Brent DeRaad is also discussing the issue in a podcast at: members.scottsdalecvb.com/room-rate-challenge-promotes-scottsdales-meetings-value.

For more: www.scottsdaleratechallenge.com.

A Few Social Media Tips for Event Planners

Friday, August 28, 2009 by Eric Eden
Here are eight simple tips you can consider during the event planning process:

• Use Google Maps to direct people to your event. Be sure to include parking info on your event web site.  Set up carpooling as well and post links to public transportation schedules and fares. Include this information in event reminder emails to attendees sent the day before the event. This can really help limit attrition at events.

• Set up Flickr tags and inform your participants so they can use them when posting their own event pictures.

• If appropriate, recruit bloggers to live blog the event. And always contact influential bloggers in advance with event information.

• Set up a YouTube channel for videos of your event.

•Many events are using live video tools like Ustream.tv, which lets you broadcast and chat online with a global audience. It's completely free, all it takes is a camera and Internet connection.

• Go beyond traditional wire services by tapping into the neo-PR world of Pitchengine.com. Founded by social media pioneer Jason Kintzler, PitchEngine is shaking up the PR industry by making it possible for PR pros, brands, and agencies to build and share digital, social media releases with their contacts for free.

• Ask your speakers or presenters to use hashtags. Invite the audience to tweet in real time using the hashtag created specifically for the event.

• Use Twitpic or Twiddeo to tweet pictures or video links of the event. Invite key influencers to tweet event info prior to the event. Twitpic lets you share photos on Twitter. Twiddeo is a powerful but simple service that let's you Twitter updates with Video. Upload from the web, your camera phone and record from your webcam.

Convention Center Offers 15 Tips to Save on Event Costs

Friday, August 28, 2009 by Eric Eden
The pressure on meeting planners to save money while producing great results is intense. To help them do just that, the Ontario Convention Center has released a new white paper, "15 Money-Saving Tips for Meeting Planning; A Guide to Frugal Planning for Meeting Professionals."

"We've pulled together a collection of creative money-saving ideas from some of the industry's top experts and trade publications and put them together in a simple, easy-to-read guide," said Amita Patel, director of sales for the Ontario Convention Center. "Whether you're planning a national, industry-wide event or an intimate gathering, you'll find ways to save money without sacrificing the quality experience of your event with our guide."

The tips cover the most costly areas of putting on an event, with ideas ranging from negotiating with hotels and venues to get the best deal to creative ideas for saving on one of the event's most important areas: food and beverage costs.

We at Cvent were shocked to see in some cities that a gallon of coffee costs $96! We thought milk was expensive at $6 a gallon.

"Not only is the Ontario Convention Center one of the most affordable alternatives to big-city venues in Southern California, we can help keep the costs of many aspects of your event under control," said Bob Brown, Ontario Convention Center general manager and CEO. "The guide also includes tips for identifying less-expensive locations for your events and a section on how to demonstrate its true Return on Investment (ROI)."

My favorite tip in their report is number 7 - take your event registration online. They mention to use an Online Registration tool that is Passkey capable. Just wanted to point out Cvent's travel and housing module is linked to Passkey.

"15 Money-Saving Tips for Meeting Planning; A Guide to Frugal Planning for Meeting Professionals" is available for download at www.ontariocc.com/planning/pdfs/White-Paper-15-Money-Saving-Tips.

Hilton Alexandria Old Town Offers $10,000 Bailout Meeting Planning Contest

Friday, August 28, 2009 by Eric Eden
The sour economy has triggered cuts in travel and meeting budgets so the Hilton Alexandria Old Town in Virginia just outside of Washington DC is using a novel approach to attract business.

The hotel is running a contest to find a meeting planner that needs help because of the pressure put on him or her in these rocky economic times. If your meeting is critical to stimulating future business for your company, good for the local Alexandria economy or if your organization has deep charitable roots then you could qualify to win a free two-day meeting or event at the Hilton Alexandria Old Town, according to the hotel's website.

The stories have to be in 1,000 words or fewer and they will be collected and judged with one winner selected prior to Nov. 30. The submission deadline is Oct 31.

We have seen many Washington, DC hotel promotions but we thought this one was noteworthy as they are looking to support the local economy.

Gaylord Hotels Offers Added Value for Meeting Planners

Friday, August 28, 2009 by Eric Eden

One Partner, a new program from Gaylord Hotels, allows meeting groups to lock in savings on upcoming meetings booked in 2009 or 2010, providing associations with the critical components they need to make planning meetings easier, including immediate flexibility as well as security for the future. 

“Associations understand the full value of partnership and serving the needs of their members, and know that these qualities are intrinsically linked to their success,” said Mike Mason, senior vice president of sales for Gaylord Hotels.  “We get that because our business is built on partnership, too; the one we have with our customers to create highly successful meetings that deliver all of their key objectives.”

New meetings booked in 2009 and 2010 will receive a credit equal to 10 percent of the actualized cost of that meeting (master plus room revenue plus resort fee) to offset the cost of any attrition for that meeting or to be used for another meeting booked and actualized by the end of 2011. One Partner credits can be used for up to 50 percent of the value of the future meeting. Terms and conditions apply. 

Existing meetings on the books for 2009 or 2010 can unlock the One Partner credit benefits for that meeting by booking another meeting of at least 25 percent of the value of the currently signed meeting. Earned credits will be equal to 10 percent of the actualized costs of the existing and new meetings (master plus room revenue plus resort fee) to create a One Partner credit bank for future meetings booked and actualized by the end of 2011. One Partner credits can be used for up to 50 percent of the value of the future meeting. Terms and conditions apply. 
 
“With so much uncertainty, we wanted to provide some immediate, effective solutions,” said Mason.  “One Partner is a powerful tool, because it enables associations to control costs for short-term meeting needs like board meetings and training sessions, and have ‘money’ in the bank for future events.” 

Southwest Set to Offer Wi-Fi Service

Wednesday, August 26, 2009 by Eric Eden


For meeting planners and event attendees who travel often and want to stay connected while they are flying around the world the long wait for Internet access while in flight is almost over.

Southwest Airlines announced plans to rollout Wi-Fi service on its planes beginning in the first quarter of 2010.

The airline has been testing the service on four aircraft since last February and has been testing a variety of price points for the service. Those interested in using the service during the test period have had the opportunity to log on to the service via their own personal Wi-Fi-enabled devices, such as laptops and Wi-Fi-enabled smart phones.
 

Study Says Airfare Lowest Since 2005

Wednesday, August 26, 2009 by Eric Eden

Lower cost of airfares may benefit meeting planners and event planners who want to promote attendance at their events.

According to the American Express Business Travel Monitor for the second quarter of 2009, domestic and international airfare rates are the lowest seen since the second quarter of 2005. Average domestic fares paid decreased 18 percent year over year, while international fares paid fell by 19 percent. Booked domestic hotel rates remained flat year over year but dipped by 2 percent since the first quarter; booked international rates, on the other hand, fell by 12 percent year over year but actually increased by 6 percent over the first quarter. The Business Travel Monitor is published quarterly by eXpert insights, the research arm of American Express Global Advisory Services.

Starwood Plans for 11 Hotels in Hawaii

Saturday, June 27, 2009 by Eric Eden

Hawaii has been having a tought time with the recession drawing visitors.  But many hotel chains are investing heavily in the tropical paradise.  Starwood is planning to have 11 hotels in hawaii, spread out over four islands.

Starwood seems to be taking over the tropical paradise with four properties on Oahu, three on Maui, and four on Kauai. With that many choices, Starwood thinks there will be something for everyone.

Among the chain’s many properties is the flagship Royal Hawaiian, with its signature pink façade. The hotel was built in 1927 by a cruise ship company, and has been welcoming visitors to the sands of Waikiki Beach ever since. However, you can get an even better view of famous Diamond Head just down the road at the 30th-story restaurant, Twist at Hanohano, at Starwood’s Sheraton Waikiki.

Perhaps the most exciting news is the scheduled October opening of the St. Regis in Princeville on the cliffs of Kauai. The resort will be the first St. Regis in the Hawaii, and is practically carved into the Princeville bluffs above the ocean, with panoramic views of the surrounding mountains.


Event Management Best Practices - Reducing Attrition Costs

Saturday, June 27, 2009 by Eric Eden
Here are a couple of simple ideas for planners to put in place to reduce cost liability related to room block costs from lack of attendance and registration.


1. Get a Mitigation Clause in the Contract—
Make certain you get credit for any “re-sold rooms” at the hotel.  Every good hotel contract should contain a provision crediting your organization for room nights resold by the hotel.  

2. Get Credit For No Shows — if the  hotel is collecting lost deposits for no showsspeak to the hotel and make sure those funds are credited against the attrition obligation.

3.  Limit Off Site Catering — Move off property Food & Beverage events back into hotel.  This provides an alternative unexpected revenue stream to help offset the room shortfall.

4. 
Bring Attendees Back to Contracted Hotel — move attendees that have booked outside the block into the contracted hotel(s) and pay the rate difference.  This will be less expensive than paying full attrition on unused rooms and is a winning proposition for everyone.

5.  Convert Attrition Expense To Gift Certificates — Attrition is converted to gift certificates and then sold to the attendees to giveaway as incentives, etc. Every time a gift certificate is used – a proportionate reduction is made to the attrition obligation.

6.  Book Future Events at the Attrition Hotel — If your organization is able to place other future business into the affected hotel, then you should be able to negotiate a reduction of the attrition obligation based upon that event’s projected value.  This arrangement is most effective if you are able to provide new business during the same calendar year.

Dallas Cowboys name Gaylord Texan Hotel as official home-game hotel

Saturday, June 27, 2009 by Eric Eden

The Dallas Cowboys football team has partnered with the Gaylord Texan Resort & Convention Center in Grapevine, Texas, to make the resort the team's official hotel. Under the two-year contract, the Gaylord will host players, coaches, staff, cheerleaders and fans the night before each home game.

This is an excellent marketing move by the Gaylord Texan to get people into their hotel.

The Gaylord recently hosted The Dallas Cowboys Cheerleaders Swimsuit Calendar Release Party in its Glass Cactus nightclub and The Dallas Cowboys Cheerleaders team try-outs in its 50,000-square-foot Texas Ballroom. The team and resort will host additional events and promotions together throughout the coming year.

Miami Hotel lets Meeting Planners Pick their Perks

Wednesday, June 24, 2009 by Eric Eden

Kimpton's new Epic Hotel in downtown Miami is offering a revamped "Pick-Your-Perks" meeting program, which offers planners new ways to customize meetings and stretch their budgets with creative perks and incentives.

The program includes 20 percent off the best available room rate and a choice of one incentive from the following list:

• Up to 15% off the master account folio charges
• Two-hour complimentary boat cruise
• 10 percent off published menu prices

In addition, they'll get two of the following:

• 50 percent off meeting room rental
• 20 percent off audio/visual equipment
• Two VIP guestroom upgrades
• Welcome amenities for up to five VIP guests
• Complimentary weekend stay for future use
• Assorted whole fruit, chilled juices and coffee to start the day
• The option to re-book another meeting for before March 10, 2010, and receive 25 percent off the best available rate

Finally, planners get an American Express gift card based on combined group revenue.

Plans Announced for a Nashville Convention Center Hotel

Wednesday, June 24, 2009 by Eric Eden
Developers for a 1,000-key convention center hotel in downtown Nashville have revealed their plans for the project, which will be adjacent to the planned Music City Center. The rooms would be housed in a 40-story tower that features a curved design, meant to complement the wave-like architecture of the Country Music Hall of Fame and the rounded motif of the Sommet Center. Hotel amenities would include an entry with glass ceilings and 100,000 square feet of meeting space, restaurants, and retail, according to the Nashville Business Journal.

Cvent lists over 305 Hotels and Unique Venues in Nashville on the Cvent Supplier Network

Also, for more information on Nashville please visit the city pages on the Cvent Destination Guide

Omni Hotels Guarantees Planners a Faster Response

Sunday, June 21, 2009 by Eric Eden

All Omni Hotels are offering two new meetings initiatives.

The firm’s RapidResponse program guarantees a faster reaction to inquires from planners. All queries will be answered within two hours, including queries from third parties. After the initial contact, Omni will follow up with a proposal or contract within two business days. Additionally, planners will receive a 5 percent savings off the master account.

The new ReSELL Clause offers a standard room resell clause in each group contract without any special request from planners. Groups are entitled to a refund for any paid cancellation or attrition charges if Omni resells some portion of the unused guest room. For every room resold, the brand will provide the meeting planner a credit for the rate at which the room was resold.

Four Seasons Hotel in Vancouver Unveils Remodeling

Sunday, June 21, 2009 by Eric Eden
The Four Seasons Hotel Vancouver here completed a $20 million makeover.

Improvements include upgrades to all 372 guest rooms and its meeting space, which totals 23,000 square feet. A new lobby, restaurant and bar were added two years ago, when the first phase of revamp was begun. The downtown property is located minutes from Stanley Park.