Incentive Travel: Spotlight on the Eastern Townships, Quebec

Auberge Ripplecove, Ayer's Cliff, QuebecWatching the seasons change in the Eastern Townships is an absolutely breathtaking experience. The mountains, cliffs as well as an abundance of rivers, lakes and ponds create some of Quebec's most beautiful landscapes.

As a teenager, I spent many happy weeks every summer at Frontier Lodge Christian Youth Camp near the U.S. border. It was located in Coaticook in the Eastern Townships. That is how I discovered this truly picturesque region of Quebec.

Auberge Ripplecove, Ayer's Cliff, Quebec

I remember taking the train and (after the train stopped running) driving through small villages with names like Ayer's Cliff, Drummondville, Lennoxville, and Magog. The city of Sherbrooke is also in the Eastern Townships.

I remember going to camp reunions in the winter at Cherry River, a great area for snowmobiling. The range of activities to be enjoyed throughout the year makes the Eastern Townships an ideal location for team building retreats, business meetings and incentive travel. Canadian and American corporate event planners looking for destinations, closer to home should seriously consider the Eastern Townships.

Where to Stay

In the Eastern Townships, there is no shortage of country inns, lakeside resorts and campgrounds. For example, Les Trois Tilleuls Hotel et Spa in St-Marc-sur-Richelieu provides world class accommodation and meeting rooms with Wi-Fi and full audio-visual support for groups of 10 - 120.

In Granby, Le Saint-Christophe, an elegant boutique hotel and spa beside a late, has meeting facilities for groups of up to 40. In Bromont, Manoir des Sables Hotel & Golf Course and Domaine Chateau-Bromont (with a hotel and an inn) are both perfect for golf lovers.

What to Do


Groups looking for a virtual winter playground for special events or corporate events, look no further than the Eastern Townships. You'll find the excellent downhill skiing is at Mount Orford, Sutton, Bromont, and Owl's Head. Parc national du mont Orford, Parc national de Frontenac, Parc national du Mont-Megantic and hidden gems like Base de plein air Andre Nadeau and Complexe Baie-des-Sable have many miles of cross-country ski trails. The areas is perfect for snowmobiling with hundreds of miles of pristine trails. You can also learn more about the sport by touring the Bombardier Recreational Products factory or the J. Armand Bombardier Museum.

Christmas markets take place in Coaticook in November. Special events include:

  • la Fete des neiges de Magog and le Grand Prix Ski-Doo de Valcourt in February
  • Le Carnaval de Sherbrooke in March

Dog sledding, tubing and sleigh rides will round will guarantee an agenda full of opportunities to enjoy the fresh air and the countryside.


In early spring, sample Quebec's world-famous maple syrup at sugar shacks and sugaring off parties in Sutton, Knowlton, Farnham, and throughout the Eastern Townships. (Quebec produces 75% of the world's supply of maple syrup.) The Bromont Chocolate Festival takes place in May. In June, the Bromont Horse Trials feature world class show jumping, hunter classes and eventing.

Summer and Fall

The Eastern Townships is home to a number of aerial ropes courses, tree walking and zipline parks including d'Arbre en Arbre Lac-Megantic, Arbre Aventure in Eastman, and Arbre Sutton. There are lakeside beaches and campgrounds with beaches throughout the area. Canoeing, rowing, sailing, and water skiing are some of the outdoor pleasures that await you,

The Orford Festival featuring jazz and classical music spans 7 weeks during the summer. The Sherblues Jazz Festival and la Fete du Lac des Nations take place in Sherbrooke in July.

In September there are fall festivals throughout the region.

Photo Credit: dadofliz

Search the Cvent Supplier Network for hotels, resorts and boutique hotels Granby, Sherbrooke, Bromont and other parts of the Eastern Townships.


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