Premium Economy Class Service Enhances Guest Experience

Premium Economy Meal Air CanadaPremium Economy Service is one of those best-kept secrets. With wider seats and special amenities, it's an affordable option to improve attendee comfort and still keep the lid on your budget. In 1991, Taiwan's EVA Air was the first airline to offer this tier of upgraded service between Economy and Business Class.

Service components vary from airline to airline. Standard economy seats are 17 - 20 inches wide with a pitch of 30 - 32 inches. While Jet Blue, Delta and United offer economy plus or economy comfort to provide extra leg room, a number of overseas airlines have been offering Premium Economy Class with upgraded on-board service amenities for some time now. 

With Air Canada's announcement that they will be adding this class of service, I thought it would be helpful to provide a quick overview of some of the airlines that offer Premium Economy class service and how this can enhance the guest experience.

Air Canada

Air Canada has announced that, beginning in July, 2013, it will be gradually offering Air Canada Premium Economy Class on select nonstop international flights. The Toronto-Paris route will be the first to offer this tier of service. In July, Air Canada will also roll out Premium Rouge on Air Canada Rouge, its new leisure airline serving European destinations. Initially, this service will be available on the, Toronto - Edinburgh, Toronto - Athens, Montreal - Athens and Toronto - Venice routes.

This category of service will personalized priority check-in, priority boarding, offer wider service and 2 free checked bags. Seats will be wider and offer l a deeper recline and an additional 7 inches of legroom. On-board service will feature premium meal service with china and silverware, complimentary wine and spirits, hot towel service, large pillows and an amenities kit.

 

Turkish Airlines

Comfort Class on Turkish Airlines' extended range international flights has garnered a lot of buzz in the airline industry. Seats in this premium economy class are 19 inches wide and 46 inches deep. Guests are provided with personal monitors and a console for docking iPods and iPads. Comfort Class offers a number of amenities usually reserved for Business Class. Guests enjoy welcome drinks, special menus with restaurant quality cuisine and a second light meal service just prior to landing. Comfort Class guests also have access to the CIP in Istanbul. 

JAL Japan Airlines

JAL offers Premium Economy Class service on Delhi and Jakarta routes with a 38.1-inch seat pitch, leg supports and a sliding recline feature that ensures that passengers will never be disturbed by seats reclining into their space. Premier Class guests are served snacks like noodle soups and ice cream between the regular economy meal service.

Oman Air

On Oman Air, all economy cabins offer premium economy seats with a 34-inch pitch, Hot and cold towel service, full meal service, complimentary beverages and amenity kits are provided for all passengers.

Seat Guru powered by TripAdvisor and World Airline Seat Pitch Guide by Skytrax are valuable tools for comparing airline economy seats.

For more information about getting the best out of economy flights, also consult Business Travel: 8 Tips to Stay Refreshed for Long Economy Flights on the Cvent Event Blog.

Photo Credit: Air Canada

blog comments powered by Disqus
Subscribe to our Monthly Newsletter
Receive updates on the latest trends, best practices, and strategies
to transform your meetings and events