Incentive Destinations: Zurich and St. Moritz

St. MoritzCorporate groups seeking a European destination with a varied landscape, multi-cultural heritage, gourmet cuisine and historical attractions can find it in Switzerland. 

Divided into 26 cantons, a unique set of historical events converged to create a nation with 4 official languages. The population breakdown and concentrations by language are:

  • Swiss-German - 63.7% (Zurich in the Cantons of Zurich is the largest of 19 primarily German-speaking cantons)
  • French - 20.4% (Geneva and cantons of Jura, Neuchatel and Vaud)
  • Italian- 6.5% (Lugano in Ticino, 4 valleys in the south of Graubunden )
  • Rumantsch * - 0.5% (St Moritz  in Graubunden - a trilingual canton) 

* = Derived from Latin, Rumantsch was brought to this previously Celtic area by the Roman during the 15th century BC. Actor Jim Caviezel's name is Rumantsch, reflecting his father's heritage.

St. Moritz 

St. Moritz, a brand that epitomizes luxury, was the first city to register its name as a trademark. The closest access is through Engadin Airport. Situated at an altitude of 1,856 meters, St. Moritz, offers an eclectic blend of winter activities (including snow polo, sledging, skiing and snowboarding) and spas with therapeutic healing springs that have been famous since 1466 BC. Conferences can be held at RONDO Congress Centre or luxury hotels with extensive meeting facilities.


International visitors access Switzerland's financial center and largest city through Zurich Airport. With 250 hotels, Messe Zurich, Sonnenberg Convention Center and Kongresshaus Zurich (with 4,800-square-meter and a capacity of 3,000), Zurich can accommodate groups of all sizes.


Zurich is a nature-lover's paradise, offering spectacular Alpine views. There are 1,200 fountains. Situated on Lake Zurich with the Limmat and Sihl Rivers flowing through it, Zurich is ideal for water skiing, cruises and cycling. Winter activities include ice skating, the Christmas Markets and the pre-Christmas Marlitram (fairy tale) streetcar.

Must see attractions include the indoor Masoala Rainforest and Augustinergasse, a narrow street with buildings from the Middle Ages. Historical buildings in Altstadt, the Old Town reflect German architecture. While most historic buildings date anywhere from the 13th to the 19th centuries (when Zurich was an independent, fortified, city state), there is a 9th-century church. 

Search the Cvent Supplier Network for St. Moritz Hotels and Resorts and Zurich Hotels and ResortsAnd to learn international meetings secrets from industry leaders, register for a complimentary video broadcast of a live panel discussion at IMEX America taking place on October 9th, 2012.

Photo Creditsalexthecatstorm-crypt

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