What Do Female Golfers Want?

Women are often overlooked when it comes to selecting a resort meeting site with golf as a key recreation component in the itinerary, since the number of women playing golf at a meeting or incentive is fewer, compared to men.

That said, golf wants and desires by women deserve to be taken into consideration when it’s time for site selection. “The Right Invitation: 2011 Women’s Golf Longitudinal Research” studygolfer identified the best practices at golf courses that especially resonate with women golfers. The practices include: 

  • Four or more sets of tees, with the forward-most set of tees ideally under 4,500 yards (though up to 4,800 yards considered), all to allow golfers to reach greens in regulation
  • A golf shop in size of at least 500 square feet with a solid selection of well-displayed women’s clothing and equipment and a dedicated women’s department
  • Both men and women staff employed in the golf shop
  • Abundant directional signage on the golf course
  • Greeters present at the facility entry/starting area
  • Ample drinking water available at a minimum of three tees per nine holes
  • Both men and women staff available for golf instruction
  • The availability of childcare

The study was commissioned by the National Golf Course Owners Association (NGCOA), funded by the Little Family Foundation, and conducted by the Sports and Leisure Research Group (SLRG).

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