Jenise Fryatt Bio

Did you know that Facebook allows you to tag photos with your Facebook page name? This feature holds many marketing possibilities for events. 

Tagging accomplishes several event marketing goals:

• It gets potential attendees interacting on your Facebook page
• It gives your event more exposure because tagging is visible to friends of your page fans
• It gives you the opportunity to recognize and celebrate your fans & your event
• It offers new ways to interact with attendees while your event is occurring

Like profiles, when you tag a photo that appears on someone else's profile or page with the name of your Facebook page it will show up on your Facebook page. But unlike profiles, the photo won't be seen on your Facebook page wall. It will be seen in the "Photos" section.

1. Encourage Attendees to Tag Their Own Pictures of the Event. Asking attendees to tag their pictures with your page name (anyone can do this) is good. But why not go a step further? Have a contest where the most creative pictures that are tagged win a prize or a discount on next year's registration.
2. Tag Your Event in Attendees' Photos. All pictures you see posted on Facebook of your event can be tagged.  So when you see photos like this, don't miss the opportunity. Tag them with your event's Facebook page name.
3. Encourage Attendees to Tag Their Pictures of Related Activities. Is your event held for motorcycle enthusiasts? Ask attendees to tag a picture of themselves and their bike with your event name. Or is your event held for an association of professionals? Have attendees tag pictures of themselves working at their associated profession. This is a great way to get more exposure for your event, while also building the community by giving attendees a chance to get to know each other on your Facebook event page.
4. Encourage Fans to Tag Photos Related to Conference Topics. Focus on a particular topic that will be addressed at your upcoming event. Say, one of your sessions will be on team building. Have people take pictures of their team (business, sports, personal) and tag them with your event Facebook page name. The pictures can be projected and used to spark discussion at the session about what makes their team stronger or weaker. (And they, of course, will add to your exposure on Facebook.)
5. Get the Sponsors Involved. Kyle P. Lacy had a great idea on his blog (see below) for getting sponsors involved. Invite them to tag your event pictures with their Facebook pages. Again, more exposure for your event plus it helps to get their name out there and helps to tie their brand with your event.
6. Add a Philanthropic Element. Lots of events have a philanthropic tie in, whether it's team building activities such as building bikes for disadvantaged kids, or contests that raise money for worthy causes.

Don't miss the opportunity to:

• take pictures of any activities like this at your event and invite attendees to tag themselves.
• encourage attendees to take their own pictures of these activities and tag them with your Facebook page name.

Another great idea from Kyle P. Lacy (link below) is to encourage fans to take pictures of themselves doing a particular philanthropic activity (one that supports your chosen cause) before or after the event and tag them with your event's Facebook page name.  

(This post is inspired by Kyle P. Lacy's blogpost 5 ways to use Facebook's Photo Tagging for Pages)

For more information, check out TechCrunch's post Facebook Now Allows You To Tag Pages in Photos