Posts by Liz King

Liz is an event planning superhero by day, and closeted tech geek and introvert by night. Distraught by the thought of everyday civilians being conquered by spreadsheets, she resolved to re-channel her organizational and tech savvy superpowers and launched Liz King Events while still running events full time for Columbia University. Liz voraciously shared content on event best practices via social media and quickly became a thought leader/influencer amongst her peers. Her hopes of being an incognito event superhero went down the drain as her cover was blown once she started making cameos on lists like "Successful Meetings list of 25 Most Influential People in the Meetings Industry" and "Connect Magazine's list of 40 Under 40 Up-and-Coming Event Planners in 2011." Liz now comfortably wears her cape and employs her superpowers to helps entrepreneurs/brands like Claudia Chan and Ramit Sethi plan smart, tech-savvy events to better engage their attendees.

Outside of client events, Liz uses her prowess to educate and challenge her industry peers on how to better integrate technology into live events to create a more winsome audience experience, through auxiliary outlets techsytalk.com and PlannerTech [Founder]. When not saving Gotham from the event-planning woes, Liz can be found unwinding by learning how to code, brushing up on her Korean, or indulging in Korean cuisine ... all in civilian geek attire, of course.

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

Why HYPE Might Not Be Great For Your Event and Attendees

I'm sitting here on the East Coast and looking out of my window. What was projected to be a historic snowstorm turned out to be nothing more than a few inches on the ground. I woke up a little bitter (since I'm one of those crazies who loves a good snowstorm); and it got me thinking about the hype...read more

3 Things You Need to Know About the End of the Glass Explorer Program

You may have seen the news - the Google Glass Explorer program is coming to a halt. If you're not familiar with it, the Explorer program was the public's chance to buy Google Glass and test it out. Since the announcement is new, you may not be familiar with all the details. Many people thought...read more

An Event Planner’s Guide to Event Tech Trends in 2015

Welcome to 2015. Another year filled with promise and potential. An opportunity to re-organize your life and get back on top of the game before the year takes over. Like many event planners, you’ve probably resolved to figure out this “technology” thing that everyone seems to be talking about, so...read more

5 New Tools Your Business Needs in 2015

Looking to start your new year with a new set of internal systems to make your life easier? I'm on the same mission and over the past few weeks, I've been vetting a few new tools that I wanted to share with you. Whether you're looking to track expenses, manage you to-do list or automate your every...read more

3 Things I Learned About Myself and My Event Business in 2014

Tis the time of year for reflection and I've been doing my fair share of that lately - looking back at the ups and downs of the year and figuring out my plan for 2015. I still consider myself a newbie in our industry. I started my company 4 years ago, but only went full-time two years ago. So - I...read more

Best of 2014: Top 5 Event Planning Articles by Liz King

As we near the end of 2014, I realize how much content we have produced over the course of the year. As I know you have been busy keeping up with your work and many other things in life, I thought I would curate my favorite posts from the year in case you've missed them. Here, in no particular...read more

Giving Thanks: 4 Things I'm Grateful For In The Event Industry

It's that time of year - time to reflect on all the wonderful things that we have to be grateful for. A time to remember our successes and think about all the things we love about our lives and careers. We'll get focused on resolutions in another month or so, but for now, we are all about...read more

OOPS! 3 Common Mistakes Entrepreneurs Make When Planning an Event

I absolutely love working with entrepreneurs. We are all about planning events, but I also love to work on a deeper level with entrepreneurs who are using live events to expand their brand or reach their target audience. Social media strategy, creating partnerships – these are the things that add a...read more

Bring Home the Bacon: Securing Strategic and Successful Event Sponsorships

Event sponsorships are a critical component of any successful event. Ticket revenue can be unpredictable, but sponsorships are usually secured farther in advance and backed by larger companies. For an event planner, sponsors help reduce the risk of a successful event and companies are able to widely...read more

5 Keys to A Well-Branded Event

When I first broke into the industry, I wanted to find a niche within the world of event planning that would make an impact and utilize my company's unique skill set. After recognizing brands weren't taking advantage of using events as a marketing tool to effectively promote their image, we found a...read more
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