Posts by Liz King

Liz King is a social media-integrated event planner and award winning blogger. As the owner of Liz King Events, Liz runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain her clients' brand and enhance attendee engagement. Liz has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

Social Media Overload

A great business should be on Facebook, Twitter, Instagram, Pinterest, Vine, Tout, Snapchat, YouTube, Google+ .... Stressed out yet? As event planners and business owners, this is the world we live in. To be successful, we're told we have to be active on all the social networks and constantly...read more

The Components of a Great Conference Website

Managing your brand website is complicated enough so when you add a conference website to the mix, it can be quite overwhelming. Building and maintaining your conference website is an entirely different project that requires constant maintenance, but it is really important that you spend your time...read more

A Quick Guide to Influencer Marketing for Events

Influencer marketing is a buzz word these days, but it's more than just a new marketing tactic. In fact, it's one of the most important marketing tools in your toolkit - and you may not even know what it is. So today we're going to talk about what influencer marketing is and why it's so important...read more

3 Easy Email Marketing Tips to Get Butts in Seats

We are all looking to get more attendees at our next event, but what are we doing wrong? Turns out a lot of us are doing too much (or maybe not enough) when it comes to email marketing. Since email marketing is more of an art than it is a science, we all have a bit to learn. But, when it comes to...read more

Everyone Hates Change - Turning Technophobes into Techgeeks

We've all had the boss who thinks that your idea is unnecessary. Whether it's a change to an existing event or a client who doesn't see why things need to change in the first place, many of us are up against some tough situations. We see a change that needs to happen, but we aren't in control of...read more

3 Keys to Penetrating the Social Media Circle of Trust

You scroll through your Facebook feed and see posts from friends, family and brands. Some you scan by without reading and others require you to stop and smell the roses for a bit. While you may not realize it, your brain is always categorizing people to speed up your day. If a friend always posts...read more

Your Events and Selfies

It was the "word of the year" in 2013 - selfies. Love them or hate them, they are everywhere - including your events. Many people think that selfies are for people who are full of themselves and narcissistic. But I happen to think there is something about selfies that we should leverage for our...read more

Embrace the Second Screen

I always find inspiration from the media industry. Sometimes, I think they are much farther ahead than we are here in the events industry and I think we have a lot to learn from them. Lately, I've been loving the idea of second screen engagement and I think there are some huge implications for the...read more

5 Tips for Mastering Instagram for Your Events

Instagram isn't just for your attendees - it's for event organizers too! While photo sharing is an amazing tool for capturing event images from your attendees, it can also be a great tool to learn on the organizer side as well. Here are 5 tips for taking great pictures and sharing them smartly for...read more

4 Tips on Using Pinterest as an Event Planner

I'm a bit behind on the Pinterest craze, but lately I've been spending more time on the social network. I've been figuring out how to utilize it for business and make connections and thought I would share what I've learned so far: BUILD A FOLLOWINGIt doesn't make much sense to have a million pins...read more
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