Posts by Liz King

Liz is an event planning superhero by day, and closeted tech geek and introvert by night. Distraught by the thought of everyday civilians being conquered by spreadsheets, she resolved to re-channel her organizational and tech savvy superpowers and launched Liz King Events while still running events full time for Columbia University. Liz voraciously shared content on event best practices via social media and quickly became a thought leader/influencer amongst her peers. Her hopes of being an incognito event superhero went down the drain as her cover was blown once she started making cameos on lists like "Successful Meetings list of 25 Most Influential People in the Meetings Industry" and "Connect Magazine's list of 40 Under 40 Up-and-Coming Event Planners in 2011." Liz now comfortably wears her cape and employs her superpowers to helps entrepreneurs/brands like Claudia Chan and Ramit Sethi plan smart, tech-savvy events to better engage their attendees.

Outside of client events, Liz uses her prowess to educate and challenge her industry peers on how to better integrate technology into live events to create a more winsome audience experience, through auxiliary outlets and PlannerTech [Founder]. When not saving Gotham from the event-planning woes, Liz can be found unwinding by learning how to code, brushing up on her Korean, or indulging in Korean cuisine ... all in civilian geek attire, of course.

The views expressed here are those of the author and do not necessarily reflect those of Cvent or any other organization or individual.

OOPS! 3 Common Mistakes Entrepreneurs Make When Planning an Event

I absolutely love working with entrepreneurs. We are all about planning events, but I also love to work on a deeper level with entrepreneurs who are using live events to expand their brand or reach their target audience. Social media strategy, creating partnerships – these are the things that add more

Bring Home the Bacon: Securing Strategic and Successful Event Sponsorships

Event sponsorships are a critical component of any successful event. Ticket revenue can be unpredictable, but sponsorships are usually secured farther in advance and backed by larger companies. For an event planner, sponsors help reduce the risk of a successful event and companies are able to more

5 Keys to A Well-Branded Event

When I first broke into the industry, I wanted to find a niche within the world of event planning that would make an impact and utilize my company's unique skill set. After recognizing brands weren't taking advantage of using events as a marketing tool to effectively promote their image, we found more

How Far We've Come: Event Tech in 2014

It's hard to believe, but we are already coming to the end of 2014. It seems like just yesterday I was predicting technology trends for the year and now it's time to reevaluate and see what has really come to fruition. Consider this a lesson for all of you who have felt disconnected from more

Event Tech at #IMEX14 #techsytalk

I'm here in Vegas this week for IMEX14 - a HUGE tradeshow filled with event professionals from around the world. This is my third IMEX event and I'm struck by how technology in the meetings industry has grown. Its footprint is larger at each event and the impact tech is making on our industry more

Conference Season 101: Survival Skills

It's no secret that major conferences all tend to happen around this time of year. People are swamped jumping from one conference to another, spending more time in the airport then they care to admit to. If you’re one of the thousands being plagued by over-exposure to convention centers, more

3 Reasons You Shouldn't Live Broadcast Your Event

Technology seems to solve most of life's greatest challenges and virtual components to events are no exception. Adding a live broadcast of your event allows people to attend who otherwise wouldn't be able to and it gets your brand out there more widely. However, I wouldn't recommend that more

Two Core Technology Beliefs You MUST Have as an Event Planner

Technology for events has been around for a very long time, long before I was even in the business. But, the intense focus on how technology can be used in the events industy has really become more popular in just the past few years. Still, many people feel completely out of the loop and behind more

Creating Your Event's Personal Brand

In the last few years there's been a lot of talk about creating a personal brand. Whether you work inside a company or run your own business, there is a new emphasis on how you portray yourself online and enable others to interact with you. But, this is not limited to individuals alone. more

Vetting Great Event Tech Products

With hundreds of registration and mobile application products out there, vetting the right event technology for your upcoming event is getting to be more and more of a daunting task. You may have an idea of what you're trying to achieve with technology, but my guess is that you find it hard more
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