Meeting & Event Intelligence

Webinar: 2016 Predictions – What Tomorrow’s Marketer Needs to Know Today!

This webinar has already been held. For a free recording, please click here Meetings, tradeshows, seminars, and corporate events all rely on effective, innovative marketing to help them achieve success and bring in solid ROI. From strategy to execution, the game is constantly changing, always...read more

Event Marketing and Design: Charting Your Course for 2016

After the last event of the festive season is over, the last few weeks of the year and the first weeks of the new year are notoriously quiet periods. It's an ideal time for event and meeting planners to take stock of performance over the last 12 months and map out their strategy for the coming year....read more

6 Ways to Derail Any Meeting

Recently, Tony Compton gave event industry professionals some food for thought in The Email Corporate Event Producers Don’t Want to Read, his post on LinkedIn Pulse. Tony is not an event planner but he attends events. He highlighted the fact that there are a number of missteps that regularly...read more

Why Your Mobile App Must Live On Beyond the F2F Event

Event mobile apps are deep into the mainstream use stage, with more planners investigating options to tap advanced capabilities within the app to enrich attendee experiences even further. How hot is the mobile event app market? Take a look at these eye-opening stats from a recent benchmarks study...read more

5 Important Things to Clarify Before Signing a Contract

You've done your due diligence, scoped out what the client requires and identified a resort, event venue, or supplier that you feel fits the bill. Now, before signing on the dotted line, here are 5 important things to double check. Double check that your client's expectations of the hotel packages...read more

3 Time Management Tips for the Busy Event Professional

You're busy enough already and, with the holidays coming sooner than we want to believe, we have to admit that things are piling up. How do we stay focused when life is so busy and our clients always manage to call us with changes at the last minute? We're balancing several clients at a time, our...read more

8 Benefits of Incentive Travel

I am just back from an incentive trip I organized for a client. It got me thinking about the proven benefits of incentive travel, some of which can be measured in hard dollars, while others are less intangible (but nevertheless powerful): The Incentive Research Foundation study results revealed that...read more

3 Tech Mistakes Many #Eventprofs Make

When it comes to technology, there are a lot of places where things can go wrong, but there are also many things that can go right. It's all about understanding what it takes to successfully implement the tech you're using and having the right plan in place to execute. Even so, there are three key...read more

Set Up a Twitter Live Stream at Your Next Conference

Many of us are always plugged in, and research from marketing agency Tecmark even suggests that the average smartphone user looks at their phone over 200 times a day. That’s a staggering number. And what is a ton of that usage focused on? You guessed it: social media. A Social World Over 500 million...read more

London Urging Meeting Planners to Create Multi-Sensory Meetings

Training and development professionals have long realized that multi-sensory approaches definitely facilitate learning, improve brainstorming and boost retention. A study conducted by CWT Meetings & Events for London and Partners underscored the fact that only 27% of meetings planners feel that...read more
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