Meeting & Event Intelligence

Setting Group Norms for Meetings

In our weekly Meetings 411 feature, the Cvent Event blog has reviewed best practices for meetings from a number of vantage points. It isn't enough to be familiar with best practices. It is also important to establish an agreed upon set of group norms to ensure that everyone is on the same page more

Quick Financial Primer (Not Just for Event Planners)

At some point in their career, some event planners find themselves serving on professional association boards. When this happens, an important responsibility is ensuring the financial health of the organization. To do this effectively, a basic understanding of financial statements is more

7 Tips for Encouraging Social Media Engagement During Your Event

Your event has begun and your attendees can't seem to share enough about it on Twitter, Facebook, Instagram, Google+ and even Vine. They are posting pictures, conference tweeting, conversing and even arranging their own meet-ups with the help of your event hashtag. Brand advocates are also there, more

The Event Effect: It’s the ROI Businesses Should Care About

We’ve all been to tradeshows, attended in-person events and even participated in webinars or virtual conferences. Some of us are looking for that competitive edge that helps us in our careers or our business while others are looking to experience something new.   Millions of businesses invest more

Meeting Planning, When Key Players Change

Sooner or later, an event or meeting planner may encounter a scenario that involves changing players. When you're in the process of planning a client event or meeting, sometimes a new stakeholder joins the team or a key stakeholder retires, resigns, or, heaven forbid, is fired. It's so obvious more

Social Media Marketing Questions: Can a Brand Be Your Friend?

"ACME brand is a good friend of mine," said no one ever. This statement illustrates a huge problem that brands experience when trying to use social media for marketing. It wasn't so difficult when most people spent their free time passively watching, listening to, or reading content by way more

Small Meeting Secrets: Private Guides

As group sizes get smaller and budgets for individual incentive trips and foreign retreats shrink accordingly, it is essential for event planners to come up with new models for delivering service. For small meetings and events, if you're not accompanying the group, using private guides at more

The Quick & Dirty Video Interview: A Content Marketing Powerhouse

The popularity of video for content marketing continues to grow. In fact, Cisco estimates that by the year 2018, IP video traffic will make up 79% of all consumer Internet traffic and much of that traffic will come from mobile devices. So determining how to use video to reach your target audience more

Conference Education: Are Your Learning Tracks Still a Fit?

For larger B2B events where many segments are present under one big tent, planners often create learning tracks to help attendees make faster/better decisions on which breakouts to attend. It's a smart move, but there are sometimes unintended consequences.  Outdated Learning Tracks Reinforce more

Trinkets and Treats for Movie Inspired Halloween Events

Pumpkins and ghosts and witches, oh my! These are typical Halloween party decorations. Event planners who want to kick things up a notch will find inspiration from movies for decor, sound effects, and Halloween treats. Many decorations can be picked up at the last minute. Be sure you get more
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