Meeting & Event Intelligence

Why Giving, as a Marketing Strategy, Works

For many it is counter intuitive to sell products and services by giving anything away for free. But that is exactly what successful content marketers do everyday.  Giving information away for free is the central idea around which content marketing revolves. Useful information is posted on blogs more

Book Shelf: Advice & Strategy from Cvent

Cvent bloggers have often shared their favorite reference and business books to help planners with their overarching strategies, as well as with everyday dilemmas.  At Cvent, we're alwaying adding to our ebook library; recently, however, we issued several new ebooks across our product lines: more

Four Destination Hotels for Treating Your Post-Meeting Stress

Socializing, brainstorming, and interactive problem solving at meetings and conferences can be grueling for some. Attendees should have downtime between sessions and in the evenings. In fact, the Spa Director at Paradise Point Resort & Spa says studies have shown meeting breaks involving calm more

Small Meeting Secrets: Travel Directors

Today, my Small Meeting Secrets series focuses on Travel Directors (TDs). TDs work with groups of all sizes but, for small groups that don't have the budget for an event planner to accompany them, local TDs are an affordable option that adds tremendous value. Maureen M. Mulvaney, Marketing & more

Setting Group Norms for Meetings

In our weekly Meetings 411 feature, the Cvent Event blog has reviewed best practices for meetings from a number of vantage points. It isn't enough to be familiar with best practices. It is also important to establish an agreed upon set of group norms to ensure that everyone is on the same page more

Quick Financial Primer (Not Just for Event Planners)

At some point in their career, some event planners find themselves serving on professional association boards. When this happens, an important responsibility is ensuring the financial health of the organization. To do this effectively, a basic understanding of financial statements is more

7 Tips for Encouraging Social Media Engagement During Your Event

Your event has begun and your attendees can't seem to share enough about it on Twitter, Facebook, Instagram, Google+ and even Vine. They are posting pictures, conference tweeting, conversing and even arranging their own meet-ups with the help of your event hashtag. Brand advocates are also there, more

The Event Effect: It’s the ROI Businesses Should Care About

We’ve all been to tradeshows, attended in-person events and even participated in webinars or virtual conferences. Some of us are looking for that competitive edge that helps us in our careers or our business while others are looking to experience something new.   Millions of businesses invest more

Meeting Planning, When Key Players Change

Sooner or later, an event or meeting planner may encounter a scenario that involves changing players. When you're in the process of planning a client event or meeting, sometimes a new stakeholder joins the team or a key stakeholder retires, resigns, or, heaven forbid, is fired. It's so obvious more

Social Media Marketing Questions: Can a Brand Be Your Friend?

"ACME brand is a good friend of mine," said no one ever. This statement illustrates a huge problem that brands experience when trying to use social media for marketing. It wasn't so difficult when most people spent their free time passively watching, listening to, or reading content by way more
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