Meeting & Event Intelligence

Planning Foreign Events as Currencies Fluctuate

Canadian event planners who are in the process of planning foreign incentives trips, retreats, and other corporate events are facing a new challenge this year. The value of the Canadian $ against the US$ has declined steadily since the beginning of last summer and sharply in recent months. This...read more

Exhibitor: Does That Fit Today's Dynamic Event Environment?

Words matter. There's one word I've been mulling over quite a bit lately: EXHIBITOR A quick Google search reveals more about what comes to mind when we hear this word: A person who displays works of art or other items of interest at an exhibition To offer or expose to view; present for inspection To...read more

9 Steps for Managing Conflict During Meetings

It's not unusual for conflicts to arise during a meeting. Many groups go through the phases of forming, storming, "norming," and performing. It could be conflict during a planning or logistics meeting for your own team or during the course of a meeting for clients. Regardless of the context, the...read more

8 Ways to Refresh Your Annual Conference

An annual conference provides the unique opportunity to bond relationships between peers, clients, investors, vendors, and prospective business partners. It creates a stage where people can come together and reflect on exceptional accomplishments as well as opportunities missed throughout the year,...read more

Bespoke Events and Experiences Essential in Internet Age

In the past, many clients arranged and paid for group excursions for foreign retreats and incentive trips. The benefit of this approach is that shared experiences can be a time of bonding. The downside is that no matter what group activity is selected, it won't appeal to some participants. Some...read more

1st Tablet Sales Dip: Time to Double-Down on Mobile Event Apps

You knew this day would come. Tablet sales have been rising fast since market inception (2010 when Apple introduced the iPad), but this marks the first time ever that there's been a sales dip. According to recent stats released by IDC, from October through December 2014, Apple et al shipped 76.1...read more

Could Crowdfunded Sponsorships Work for Your Event?

This event sponsorship idea was inspired by a Newcastle Super Bowl ad, where 37 brands enjoyed varying degrees of exposure in 60-second commercial. Gotta love the clever ways they worked in product placement. Take a look: Brilliant idea and entertaining to boot, but this "Band of Brands" was a bit...read more

How to Create Off-Hour Networking Opportunities

By MarketingProfs When it comes to networking at events, opportunities are everywhere. Aside from sessions and exploring the tradeshow floor, attendees go to opening and closing receptions, cocktail hours, and banquets for meet-and-greets. But even still, they sometimes want extra time to make...read more

5 Ways to Engage Millennials in Meetings

Loosely defined as individuals born between the 1980s and early 2000s, the oldest millennials are now in their early to mid 30s. In the largest demographic power shift to hit organizations in decades, over the next 10 years more millennials will be entering the workforce and moving into the...read more

Facebook Fans: The Secret to Increasing Your Event Attendance

The heat is on. You're spotting more events competing for your audience. When this happens, what do many event marketers do? They scout out new lists and segments to pursue. New people to court via digital channels to earn more looks, likes, clicks... and ultimately, more registration YES decisions. ...read more
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