Meeting & Event Intelligence

The Biggest Problem Facing the Meetings & Events Industry

Cvent’s Senior VP of Sales, Brian Ludwig, recently delivered the keynote at MPI Tech Con in Chicago. His speech discussed the journey that event attendees are familiar with today, but then switched gears to focus on and forecast the attendee experience of the future. In a post-keynote interview,...read more

Social Media Overload

A great business should be on Facebook, Twitter, Instagram, Pinterest, Vine, Tout, Snapchat, YouTube, Google+ .... Stressed out yet? As event planners and business owners, this is the world we live in. To be successful, we're told we have to be active on all the social networks and constantly...read more

Meeting Presentations: How Short Is Too Short?

With companies reducing the amount of time they want employees to be away from the job, the length of meetings has been trending downward for over a decade. This combined with the short attention spans of adult learners has resulted in a drastic reduction in the time allocated for meeting and...read more

Goldie and the 3 Digital Marketing Mistakes: An Event Planner's Tale

Once upon a time there was a seasoned and successful event planner named Goldie. Goldie's company, Goldies Good Times Factory, was well-established and did a brisk business built mostly on word of mouth. Clients loved her friendly, personal touch and attention to detail. Her creativity and ability...read more

Webinar Q&A: Using Feedback to Enhance Your Events

Last week we hosted the first webinar in our Customer Success Series, Using Feedback to Enhance your Events, and the response was incredible! We had two great Cvent client speakers, Tonya Harris from Council of Great City Schools, and Melody Craigmyle from Almo Corporation, share their...read more

4 Approaches to Measuring Meeting R.O.I.

Last week's post about Corporate Event Design and R.O.I.  generated a lot of discussion on LinkedIn and it went viral on Twitter. Clearly, there is a lot of interest in measuring the R.O.I. of meetings and corporate events. In addition to the Event ROI Institute methodology we discussed last week,...read more

Canadian Special Events EXPO14 Showcases Hot Trends

This week, Canadian event industry professionals gathered in Toronto for Canadian Special Events EXPO14 when some of the hottest event industry trends were unveiled. Opening Reception On Tuesday evening, guests for Indigo, the opening event, were directed to the backstage entrance at the historical...read more

Is Your Conference Content Marketing Too Self-Serving?

Like water finding its way through every possible crack in a sinking ship, self-serving marketing messages continue to seep into every corner of our lives. They don't ask for our permission, they invade our space whenever they feel like it. Thus we long ago began viewing them as "the enemy" and...read more

Webinar on March 26: Using Feedback to Enhance your Events

I'm excited for our upcoming webinar, Customer Success Series: Using Feedback to Enhance your Events. On March 26 at 2pm ET, Melody Craigmyle, VP of Marketing at Almo Corporation A/V, and Tonya Harris, Communications Manager at the Council of Great City Schools, will be sharing key best practices...read more

3 Easy Email Marketing Tips to Get Butts in Seats

We are all looking to get more attendees at our next event, but what are we doing wrong? Turns out a lot of us are doing too much (or maybe not enough) when it comes to email marketing. Since email marketing is more of an art than it is a science, we all have a bit to learn. But, when it comes to...read more
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