Meeting & Event Intelligence

9 Timely Topics for Meeting Planner Conferences

As event and meeting planners design upcoming corporate meetings and conferences, it's extremely important to keep abreast of developments on the global landscape. There have been a number of recent international development that will have an impact on events. Here are some topics that will be...read more

Ask These 5 Questions Before You Sponsor an Event

By David Saef, EVP of MarketWorks and strategy at GES Done well, event sponsorships can provide great rewards for your business, including building brand awareness, connecting with a specific audience, and reinforcing your company’s commitment to a cause. But you need to be careful when selecting...read more

15 Tips for Designing Family-Friendly Events for Families with Infants

Today's post is inspired by Frank Stevens, an event professional based in Amsterdam. He started a discussion in a LinkedIn about accommodating the needs of mothers with nursing infants attending events. It's an important topic but it has rarely been addressed. It got me thinking and remembering what...read more

3 Things You Need to Know About the End of the Glass Explorer Program

You may have seen the news - the Google Glass Explorer program is coming to a halt. If you're not familiar with it, the Explorer program was the public's chance to buy Google Glass and test it out. Since the announcement is new, you may not be familiar with all the details. Many people thought...read more

Planners: Use Gamification to Drive Attendee Engagement

By MarketingProfs As children we loved puzzles, scavenger hunts and other types of games. More and more, event organizers are tapping into this sense of play with gamification via mobile apps to drive attendee engagement. Besides adding a healthy dose of fun to a tradeshow or conference, games...read more

Small Meeting Secrets: Designing Scalable Events II

Last week, I discussed some of the factors that have made it necessary for event planners and facilitators to focus on designing or re-designing events that are scalable. Some of the strategies discussed in that blog post may be all an event planner needs to scale an event to the degree that it is...read more

3 Ways to Make Your New Year’s Resolutions Stick

Did you know that 45 percent of Americans typically make new year’s resolutions but only eight percent of them succeed? It’s a particularly sad statistic when you realize that nearly half of them were trying to improve themselves or their education. That’s why I wanted give you three tools that can...read more

Who Else Wants Awesome 2015 Catering Trends?

I asked my friend James Filtz, Managing Director of Catering at Yale University, what trends he sees in catered events in the coming year: First, he sees gluten free going mainstream in most areas as the standard. Breakfast pastries and desserts will still be an opportunity but entrees, salads,...read more

7 Simple Secrets to Successful Social Media Marketing

Reaching as many niche audience members as possible, is an important goal for any digital marketer. After all, what good does your high quality content do if no one sees it? Thankfully, you don't have to hire an SEO specialist to see noticeable gains in your reach. Getting into the habit of applying...read more

5 New Tools Your Business Needs in 2015

Looking to start your new year with a new set of internal systems to make your life easier? I'm on the same mission and over the past few weeks, I've been vetting a few new tools that I wanted to share with you. Whether you're looking to track expenses, manage you to-do list or automate your every...read more
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