Mobile

Are Incomplete Exhibitor and Sponsor Profiles Driving You Crazy?

Just about every event producer I know laments the fact that it is difficult to get their sponsors and exhibitors to complete their online profiles properly. Technology has made it possible for your exhibitors and sponsors to not only upload a company description, but they can also upload white...read more

The Graying and Growing Population and Event Apps

In an Administration on Aging report, The Next Four Decades: The Older Population in the United States 2010 to 2050, the projection is that one in five Americans will be age 65 or older by 2030. That’s 20% of the entire U.S. population! This should not be surprising to anyone. But digging a bit...read more

7 Ways to Stay on Top of Mobile Trends and Technology

I spend a lot of time learning about and discussing how people use technology, especially mobile. Recently, I was having a conversation with a colleague in his late 50s who mentioned being "too old" to understand how to use technology. This was the same conversation I had with a friend in their late...read more

3 Ways Sponsors Can Use Mobile For Brand Engagement

Mobile apps have a profound effect on brand engagement. In fact, the average smartphone user spends 140 minutes a day using apps. And with more and more trade shows providing apps for the show, these mobile users will more than likely be using the app for up-to-date info and assistance. Sponsors can...read more

True or False: Test Your Mobile Knowledge

If you were born before the ‘90s, then you remember a time when phones served one purpose—to make phone calls. You remember waiting patiently to dial the next number as the wheel made its way around your rotary phone. You remember having to memorize phone numbers and answering the phone without...read more

Need More Convincing about Mobile Event Apps? Check these App Stats…

“Yeah, yeah, yeah. I know we need to make our event more mobile. But our attendees just aren’t that interested in using an event app yet.” Does this sound like you? You might be right that your crowd isn’t ready for a mobile app just yet. But that situation could change rapidly. Check these...read more

Why Your Attendees are No Longer "Just" Attendees

How would you describe your average attendee? While your answer can vary depending on the type of event or conference you’re planning, there’s one thing about your attendees that has changed over the last several years. Your attendees are no longer “just” attendees. With all of the interactive...read more

Location is the New Killer App

Location technologies are the current darlings in event technology for good reason. By leveraging WiFi, magnetic fingerprints, beacons, mobile devices, near field communication, Bluetooth Low Energy, and radio frequency identification (likely not all at once), event planners are amassing rich...read more

There’s an App for That: San Joaquin's Taste of the Valley Art and Food Festival

Love food? You’ll love this festival, newly reconceived with Farmers’ Markets and both visual and performing artists. To be held September 6-7, 2014 in Tracy, CA, the Taste of the Valley Art and Food Festival is all about the San Joaquin Valley, which grows a preponderance of the nation’s food and...read more

What I Learned at The Wearable Tech Expo

I recently attended the Wearable Tech Expo in New York City. I stumbled across this event purely by accident and I had no idea of what to expect. Is wearable tech a big enough industry to need its own conference? The answer is... it will be. Having had the chance to own a pair of Google Glass, I was...read more
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