Pilot Programs: The Fast Track To Getting Projects Approved

We’re still living in the wild west when it comes to digital and mobile marketing. Despite the so-called experts, everyone is still just trying to figure things out. Some people get lucky and hit upon a huge success, but many are failing or succeeding in increments. Because this area of marketing more

How To Make Content Count for Every Event Attendee

By Graham Power There’s plenty of events where those attending are not all created equal. By leveraging the features of your mobile app, you can differentiate between attendee types and other event stakeholders, creating a more relevant and more personal experience for everyone. Let’s say more

Understanding key metrics around your mobile app

Data is all around us, and is created constantly (in fact, IBM has stated that 2.5 quintillion bytes of data are created every day).  And you are sure to be collecting data points with your mobile event app. But do you know what those key metrics actually mean, and how can you use them to more

A Small Budget Can Still Go A Long Way With Mobile Engagement

There seems to be a wide range of pricing for mobile apps, and as event managers, we worry about spending our tradeshow budget appropriately. But what if you have budget limitations and are still hoping to have great mobile engagement? Yes, you can have a great mobile app on a small budget if more

Have You Hubbed Your Mobile App Today?

As we enter mid-2015, the evolution of communication technology continues its fascinating march towards mobile messaging apps increasingly becoming our primary tool for interacting with each other, brands and the world around us. As you develop your own plan on how you will use mobile apps for more

5 Questions To Ask Yourself Before Sending a Push Message

I’ve recently heard quite a few people talking about ways to increase sponsorship revenue for your event. One of the suggestions that come up too often is sponsored push messages on your mobile app. This may not be a good idea. The push messaging function on your mobile event app can be a great more

Use of Big Data With Your Events

Event data can be very effective to optimize your event, since event data is rich with information.  Data, both structured and unstructured, can be used for feedback, testing and targeting new additions, and more.   Understanding structured and unstructured data: Structured data is data that more

Do Social Media Like the NBA

I’m going to let you in on a little secret. The best social media teams are teams that are given the freedom to act in the moment. When you give your people the freedom to do what needs to be done, they are going to do some amazing work. They are also going to make some mistakes. But just about more

Here's How to Pitch a Mobile App to Your Boss and Not Strike Out

You think having a mobile app is a great idea.  Scratch that. You know having a mobile app is a great idea. But you’re not really sure if the rest of your team—including your boss—is on board. If they need to be convinced first, here are a few tips on how to sell them on the idea of a mobile app. more

From Big Data to Big Information for Event Organizers

In an age where Big Data is the Big Thing… how can event organizers possibly arm themselves with the hidden powers behind this data? Data vs. InformationFirst, there is a need to understand the difference between data and information. Data are simply facts and figures – viewed alone they more
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