Mobile

Don't Assume Your Attendees Aren't Interested in Games

An event organizer told me they don’t use gamification at their events because their attendees are mostly women. His organization felt women were just not big gamers and therefore didn’t see any upside in incorporating games into its event. Those organizers, if they were using any stats at all, were...read more

Will Periscope and Meerkat sabotage corporate events?

Two new live streaming apps, Meerkat and Periscope, are getting quite a bit of press lately. These apps allow anyone with a smartphone to live stream the events he or she witnesses. Anyone with an Internet connection can watch that live stream for free. Do event organizers need to lose sleep...read more

7 Ways The Apple Watch Will Impact Meetings and Events

The hottest and what I believe is most fashionable wearable hit the market last week after months of speculation and anticipation. Aside from being aesthetically pleasing, the Apple Watch is poised to have a big impact on the lives of its users. I am one of the estimated 20 million people who will...read more

New Survey Highlights Reasons to Invest in a Mobile Event App

CrowdCompass and the Event Marketing Institute (EMI) have partnered on a research report covering the momentum of mobile event apps. The report reveals some key findings about “how attendees value and engage with mobile event apps.” It also reveals the obvious benefit/opportunity of mobile apps for...read more

Event Apps: Helping Attendees Network

Social media has made it easy for people to meet and establish relationships online. As a result, when people attend an event, they are excited about meeting their online peers in person. They do not want to leave those important connections to chance. Savvy event organizers will provide their...read more

5 Tips For Printing Less

Once upon a time going green was a noble undertaking. Today, attendees do not expect events they attend to be environmentally friendly, they demand it. Luckily for the event organizer, going green is easier than ever. Today’s technology makes it easy to cut back on paper and printing, a big source...read more

Benefits of the attendee appointment feature on your mobile app

When working with your mobile app, be sure to look at the attendee appointment feature. This feature is a great way to help your attendee get the authentic engagement they want. Here are a few ways the appointment feature can achieve that.   Scheduling networking before the show starts -  By using...read more

Print less, gain more digital engagement

When you think about bringing brochures to your tradeshow event, there is much more at stake than just the printing costs. Here are some things to consider when you are debating whether to bring printed material or go digital with your collateral.  More than printing costs: The cost of printing...read more

Proximity Marketing for Your Trade Show

If you have not heard about proximity marketing, it has been on the rise. Proximity marketing uses blue tooth and Wi-Fi from a mobile device to find potential prospects in close proximity to send customized messaging. In a recent study, mobile advertising was projected to grow to $95 billion by...read more

4 Ways to Make Beacons Work for Your Conference

Using beacons effectively in a temporary environment such as a conference or trade show is still not an exact science. It requires some tweaking. In addition, the deployment can be even more complicated when event organizers want to deliver content using beacons. In that case, there are a couple of...read more
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