3 Things To Consider For App Development

So, you have decided to join the over 1 million apps out there, and develop a new app for your event. Great, but how do you get started? Here are a few things to consider when you are developing your app.   What are you trying to solve? The app you develop should actually solve something your more

Are You Hip Enough To Attract a Younger Audience?

Attracting a younger generation to your conferences and events is not as simple as culling through stock photo sites for a younger, fresher face to add to your event marketing. Saying your event is hip and appealing to a younger generation does not make it so. Getting out the right message to more

3 Additions For Your Digital Strategy

You may think you know what digital elements you should add to your marketing strategy, but there may be a few you haven't thought to add. Check out these three additions for any digital strategy.  Creating context as well as content: In a recent study, 78% of CMO's believe custom content will be more

Are Event Planners Encouraging Smartphone Addiction?

I have a vivid memory of walking into a Tweetup about four years ago at an MPI conference and seeing every single person with their heads down, immersed in whatever was happening on their smartphone. Having been connected to these people in the virtual world for months and even years, I was more

Greater Focus On Event Organizers In 2015

Over the past five years, event apps have evolved from digital lists of exhibitors, speakers, and sessions into multi-faceted navigational tools, social networking platforms, and productivity solutions. In 2015, mobile app developers will continue to refine such features and functionality more

Looking Back at 2014: The Biggest Mobile News and Trends

With each New Year, we reflect and resolve. We take what we’ve learned and use it to make better decisions that will benefit us. The same goes for mobile tech. It’s come a long way over the years, but it’s still evolving. And so is your event. Whether you’re just beginning to use mobile tech at more

What's Your Event Planner Personality? [Infographic]

Ever feel like there’s so much going on inside your brain that it just might explode? We know the feeling! Our latest infographic shown below explores how the planner brain works and how your peers are responding to the questions in our Planner Personality Quiz. Want to know which more

3 Big Benefits of Using Apps For Small Meetings

You may not think about how small meetings can use an app, but there is something to be said about the impact of apps in this area. Small meetings typically have 20 - 100 attendees, and companies that host dozens of small meetings a year can see great value in mobile app adoption.  The cost of more

6 Apps to Help You Through the Holidays

Somehow, every year, the holidays sneak up on you. Even if you’re done shopping by now, there are presents to wrap, cards to send off, cookies to be shared, and meals to be cooked. Whatever you need to do, there’s a mobile app to help you get it done faster and better. Here are a few good apps more

You Bought an App. Now What? Tips for Increasing App Adoption

It's no secret that smartphone adoption has increased in recent years. Fewer and fewer planners are dealing with attendees who simply don't have a phone smartphone. Yes, it still happens, but the pendulum has definitely swung in the direction of more phone and more access. Even more specifically, more
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