The Route to Mobile Event App ROI [Infographic]

Measuring the performance of your mobile app is critical to evaluating the success of an event. But too often planners just look to hard numbers to tell the story. App success goes far beyond download rates, check-ins and time spent within the event. Paint a bigger picture by looking at the more

3 Tips On When To Update Your App Features

Hopefully you read my last blog post on things to consider for app development. It may surprise you that on average, most apps do not make it past the 30 day mark.  One way to keep your app being used is to update the user functionality to keep it fresh. So, how do you know when it is time to more

3 Ways To Add Instagramable Moments To Your Event

In an earlier post, we looked at the social media platforms currently being used by our next generation of attendees. Knowing about these platforms is valuable to the event organizer. Knowing how people are using these platforms is equally important. Few event organizers have the resources to more

3 Things To Consider For App Development

So, you have decided to join the over 1 million apps out there, and develop a new app for your event. Great, but how do you get started? Here are a few things to consider when you are developing your app.   What are you trying to solve? The app you develop should actually solve something your more

Are You Hip Enough To Attract a Younger Audience?

Attracting a younger generation to your conferences and events is not as simple as culling through stock photo sites for a younger, fresher face to add to your event marketing. Saying your event is hip and appealing to a younger generation does not make it so. Getting out the right message to more

3 Additions For Your Digital Strategy

You may think you know what digital elements you should add to your marketing strategy, but there may be a few you haven't thought to add. Check out these three additions for any digital strategy.  Creating context as well as content: In a recent study, 78% of CMO's believe custom content will be more

Are Event Planners Encouraging Smartphone Addiction?

I have a vivid memory of walking into a Tweetup about four years ago at an MPI conference and seeing every single person with their heads down, immersed in whatever was happening on their smartphone. Having been connected to these people in the virtual world for months and even years, I was more

Greater Focus On Event Organizers In 2015

Over the past five years, event apps have evolved from digital lists of exhibitors, speakers, and sessions into multi-faceted navigational tools, social networking platforms, and productivity solutions. In 2015, mobile app developers will continue to refine such features and functionality more

Looking Back at 2014: The Biggest Mobile News and Trends

With each New Year, we reflect and resolve. We take what we’ve learned and use it to make better decisions that will benefit us. The same goes for mobile tech. It’s come a long way over the years, but it’s still evolving. And so is your event. Whether you’re just beginning to use mobile tech at more

What's Your Event Planner Personality? [Infographic]

Ever feel like there’s so much going on inside your brain that it just might explode? We know the feeling! Our latest infographic shown below explores how the planner brain works and how your peers are responding to the questions in our Planner Personality Quiz. Want to know which more
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