Mobile

How the Next Generation Uses Social Apps

Over the weekend, I had the chance to chat with some fun 15- and 16-year-olds during an Easter party. I used the opportunity to pick their brains on how they use mobile apps and technology. The results of my conversation might surprise you. The first thing I noticed was that they were NOT tethered...read more

Could Possible Twitter Changes Affect Event Planners?

#Nooooooo That’s a hashtag that a lot of Twitter addicts might be using upon the news that Twitter may be reconstructing how @replies and #hashtags function in the future. As reported on Mashable.com, Twitter’s head of news, Vivian Schiller, apparently had made a comment during a speech that these...read more

When Should You Shift Your Mobile Strategy?

Sometimes when we are developing our mobile strategy, we get into a rut. This is when you should consider shifting your strategy just a little, and find new ways to use the mobile channel effectively.   Audio as important as video: You are most likely already using mobile to capture and show videos....read more

Avoid these Mobile Event App Pet Peeves

Serving events for years, I’ve marveled at how more and more technology has been blended into the event experience over time. Mobile event apps are one of those marvels that eliminate confusion, cost and clutter, while at the same time enhancing communication and convenience. But when not used...read more

The Most Important Question to Answer when Developing an Event App

You’ve just spent a great deal of time and money on creating a whiz bang mobile event app. Then, in the post-event analysis, you look at the stats and realize that few attendees actually downloaded or used it. What happened? The most likely cause for this non-behavior is that you didn’t answer the...read more

Why Go Mobile Webinar: 5 Tips from an Event Planner

Our recent webinar, Why Go Mobile, focused on mobile trends you should bring back to your organization and its events. While we always have plenty to say on the topic of mobile apps for events, our guest speaker had an interesting story to share. Joe Ventimiglia is responsible for Checkers & Rally's...read more

CrowdCompass Launches a New e-Book — Mobile Apps for Events: Now it’s Personal

CrowdCompass by Cvent has had the privilege of working with thousands of events. During the last several years, they’ve watched as mobile devices became entwined with attendees’ daily lives. This has raised expectations as to how a mobile event app should enhance the event experience. They’ve...read more

How to Personalize Your Event Marketing for Mobile Device Users

I recently read Michael Brenner’s article titled “The Secret To A Better Customer Experience” , and it got me thinking. In the article, Brenner talks about how SAP personalizes their banner ad click-through experience. Instead of clicking on a banner and being “blindly taken to our corporate website...read more

Your Event Checklist: Canadian Special Events Expo 2014

Revolutionize the way you learn, communicate, and engage at CSE 2014. This year's CSE Expo is March 25-27 at the Metro Toronto Convention Centre. Here are a few things you should know before you get there. 1. Download the event app Don't wait until the day of the expo to download the event app! You...read more

Celebrating 25 Years of the Web and its Impact on Event Apps

The web is now 25 years old. Seems like a looooong time, but it really is a mere blink in human history. In 1988, our primary trade show “app” was a printed trade show directory and on-site signage. But look at where we are now! As we look back and look forward from this significant technological...read more
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