Mobile

Event Apps: Helping Attendees Network

Social media has made it easy for people to meet and establish relationships online. As a result, when people attend an event, they are excited about meeting their online peers in person. They do not want to leave those important connections to chance. Savvy event organizers will provide their...read more

5 Tips For Printing Less

Once upon a time going green was a noble undertaking. Today, attendees do not expect events they attend to be environmentally friendly, they demand it. Luckily for the event organizer, going green is easier than ever. Today’s technology makes it easy to cut back on paper and printing, a big source...read more

Benefits of the attendee appointment feature on your mobile app

When working with your mobile app, be sure to look at the attendee appointment feature. This feature is a great way to help your attendee get the authentic engagement they want. Here are a few ways the appointment feature can achieve that.   Scheduling networking before the show starts -  By using...read more

Print less, gain more digital engagement

When you think about bringing brochures to your tradeshow event, there is much more at stake than just the printing costs. Here are some things to consider when you are debating whether to bring printed material or go digital with your collateral.  More than printing costs: The cost of printing...read more

Proximity Marketing for Your Trade Show

If you have not heard about proximity marketing, it has been on the rise. Proximity marketing uses blue tooth and Wi-Fi from a mobile device to find potential prospects in close proximity to send customized messaging. In a recent study, mobile advertising was projected to grow to $95 billion by...read more

4 Ways to Make Beacons Work for Your Conference

Using beacons effectively in a temporary environment such as a conference or trade show is still not an exact science. It requires some tweaking. In addition, the deployment can be even more complicated when event organizers want to deliver content using beacons. In that case, there are a couple of...read more

Best Smartphone Battery Hacks

How familiar does this scenario sound? You’ve been using your smartphone as your own personal DJ during the first leg of your flight. The plane begins its decent. You look down at your phone and see a red battery bar. You panic because, being the jet-setter you are, you are using a mobile boarding...read more

The Future of Mobile Apps

It has been said that a smartphone is like having a mini-computer in your pocket. How many of us, upon waking up, reach for our phone? (I almost find it irritating when I receive a call on my phone - since I am in the middle of doing something else.) And while we have multiple apps on our phones,...read more

The Route to Mobile Event App ROI [Infographic]

Measuring the performance of your mobile app is critical to evaluating the success of an event. But too often planners just look to hard numbers to tell the story. App success goes far beyond download rates, check-ins and time spent within the event. Paint a bigger picture by looking at the return...read more

3 Tips On When To Update Your App Features

Hopefully you read my last blog post on things to consider for app development. It may surprise you that on average, most apps do not make it past the 30 day mark.  One way to keep your app being used is to update the user functionality to keep it fresh. So, how do you know when it is time to update...read more
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