Mobile

Creating an Event Digital Strategy

Mobile apps are a hot topic in today's world of meetings and events. Everyone is talking about whether or not they need one and if so, what features do they need to include. However, it's important to the success of the app and all event communication efforts to develop your entire digital strategy...read more

10 Things to Consider in Your Digital Strategy

Marketers spend on average 2.5% of the total company revenue on digital marketing. In fact, more than 40% of marketers have plans on increasing their digital marketing spend in the coming year. Here is a list of 10 things to consider when developing your digital strategy.   Understand your target...read more

What Planners Really Want from NFC-Enabled Phones

As a former meeting planner, I believe I can say with certainty that there are three things planners care about most: productivity (a.k.a. getting more and better results by working smartly), professionalism (we all want our event to look like one of the modern wonders of the world), and profit...read more

How to Help International Delegates With Their Mobile Tech

If you have attendees traveling from other countries, you can do them a great service by helping them with connectivity when they arrive here. I remember the first time several years ago when I traveled internationally with my mobile device. I had a panic attack when I landed and realized I didn’t...read more

Combating Chronic Zombiosis at Your Meetings

Groooaaannnnnn. Are you ready to rid your attendees of these demonic doldrums? Don’t worry, we have some eerily effective tactics for helping you avoid this dreaded ‘zombiosis.’ Here are a few, easily digestible tips on how to keep your attendees spellbound, on the edge of their seats and engaged...read more

Top 5 Reasons to Use a Native Event App

If you are curious about web apps vs. native apps, you have to look at the types of features that could make or break your event. Does overall performance matter to you? What about keeping your attendees’ interest level high? Here are the top five reasons you should use a native event app as your...read more

Capture Attention By Mixing Up Your Digital Content

Salesforce.com tracked 470 volunteers for a month to see just how they were using their smartphones and tablets. According to its data, 27% of smartphone users were visiting YouTube and a whopping 73% of tablet users were visiting that same site. In Just Media’s October article “Podcasting Is Bigger...read more

There's an App for That: Texas Book Festival, Austin

Characters and ideas on a page given imaginative expression by the author bring a book to life. When a festival convenes 285 authors to meet the book-reading public, there's true magic as favorite authors take the stage, in the flesh, and read from their works. Want to tap into that inspiration and...read more

Event Horror Stories: Mobile Madness!

Did this episode sound familiar? Read below, and see how you can avoid a similarly gruesome fate at your events! We are living in the midst of the mobile era. If your attendees aren’t walking around with smartphones in their pockets or tablets in their briefcases, they probably have them right in...read more

How Mobile Event Apps Can Prevail Where Business Cards Fail

With all the electronic gadgetry we have in our possession 24/7, it’s amazing that business cards are STILL an important networking tool. A few years ago, business cards’ demise seemed almost imminent with rapidly evolving technology. While some devices offer the ability to simply bump each other...read more
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