Mobile

Going Live: 5 Things Planners Need to Know about Periscope

The Periscope app has been leading the way for live streaming, and 2016 is the time to get on board. Periscope allows users to instantly broadcast and view livestreams via smartphones and mobile devices. The Twitter-owned company has already had a huge impact on the event industry, and has given a...read more

Why Your Attendees are No Longer "Just" Attendees

How would you describe your average attendee? While your answer can vary depending on the type of event or conference you’re planning, there’s one big thing that has changed over the last several years. Your attendees are no longer “just” attendees. With all of the interactive technology that’s...read more

How iBeacons Can Improve Your Event

Meetings tech expert Corbin Ball recently described iBeacons as having a major impact on events. But, why? (And what are iBeacons again?) iBeacons are another way for you to use mobile technology to engage your smartphone-attached attendees. This is especially important as global smartphone...read more

Pilot Programs: The Fast Track To Getting Projects Approved

We’re still living in the wild west when it comes to digital and mobile marketing. Despite the so-called experts, everyone is still just trying to figure things out. Some people get lucky and hit upon a huge success, but many are failing or succeeding in increments. Because this area of marketing is...read more

How To Make Content Count for Every Event Attendee

By Graham Power There’s plenty of events where those attending are not all created equal. By leveraging the features of your mobile app, you can differentiate between attendee types and other event stakeholders, creating a more relevant and more personal experience for everyone. Let’s say your...read more

Understanding key metrics around your mobile app

Data is all around us, and is created constantly (in fact, IBM has stated that 2.5 quintillion bytes of data are created every day).  And you are sure to be collecting data points with your mobile event app. But do you know what those key metrics actually mean, and how can you use them to optimize...read more

A Small Budget Can Still Go A Long Way With Mobile Engagement

There seems to be a wide range of pricing for mobile apps, and as event managers, we worry about spending our tradeshow budget appropriately. But what if you have budget limitations and are still hoping to have great mobile engagement? Yes, you can have a great mobile app on a small budget if you...read more

Have You Hubbed Your Mobile App Today?

As we enter mid-2015, the evolution of communication technology continues its fascinating march towards mobile messaging apps increasingly becoming our primary tool for interacting with each other, brands and the world around us. As you develop your own plan on how you will use mobile apps for your...read more

5 Questions To Ask Yourself Before Sending a Push Message

I’ve recently heard quite a few people talking about ways to increase sponsorship revenue for your event. One of the suggestions that come up too often is sponsored push messages on your mobile app. This may not be a good idea. The push messaging function on your mobile event app can be a great way...read more

Use of Big Data With Your Events

Event data can be very effective to optimize your event, since event data is rich with information.  Data, both structured and unstructured, can be used for feedback, testing and targeting new additions, and more.   Understanding structured and unstructured data: Structured data is data that has...read more
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