What Is Hospitality Management? Your Complete Guide

Whether you’re just starting out in the hospitality industry, are looking for a career change, or just want to learn more, now is as good a time as any to grow what you know. In this guide, we explain what hospitality management is, list some of the types of jobs that are available (plus what they pay), provide a simple three-step process for

Best Hotel Website Design: 7 Impressive Examples

One of the clearest ways that a hotel can stand out from the competition and wow potential guests is with a great website. But if you’re staring at a blank screen with that goal in mind, that task can suddenly seem a lot more complicated. Whether you’re designing a new hotel website or trying to

7 Hotel Email Marketing Strategies for More Clicks

According to the Data and Marketing Association, you can expect an average return of $42 for every dollar you spend on email marketing, which is more than four times higher than direct mail, paid search, or social media. But you know it doesn’t just happen. It requires tactics that elevate engagement, plus a dash of trial and

7 Hotel Video Marketing Ideas and Must-See Examples

Content marketing is an important part of any hotel’s marketing plan, and video marketing should be an integral part of that plan. Video is naturally engaging, and if utilised well, is effective in promoting your hotel, building your brand, and driving business. Enticing group business or leisure travellers to stay at your hotel is easier when they can see what you have to offer. But hotel video

5 Destination Marketing Tips for Selling Experiences

Today’s travellers seek experiences. More than the comforts and amenities, more than packaged entertainment and big-ticket attractions. Out-of-the-ordinary experiences are what truly compels people to pack up and visit your destination. As a destination marketer, you have your work cut out for you. Instead of selling one hotel, one attraction, or one restaurant, you’re tasked with selling

Drive-To Meetings and Events: 8 Ways to Boost Local Business

It will take time for long-distance travel to rebound and group business to recover. In the interim, now is the time to update your offerings and shift some of your hotel marketing efforts to winning business from local and regional travellers by offering, and promoting, drive-to meetings and events. By focussing marketing efforts on gaining the attention of

RFP Response Example: Your Guide to Winning More Business

What makes a request for proposal (RFP) response stand out to planners? For starters, you need to show that your venue provides the best bang for their buck and goes above and beyond when compared to the competition. Read on to learn what makes up a high-quality RFP response — and see an RFP response example — so you can entice planners

Hotel Content Marketing: 7 Tips to Maximise Visibility

Revisiting a few key fundamentals and preparing your hotel for market resurgence is one way to take advantage of the challenging and unprecedented times facing the industry. In this blog post, we go over hotel content marketing tips for SEO, as well as your website, social media, and email marketing campaigns to ensure that your marketing engine

10 Must-Know SEO Marketing Tips for Hotels

Content remains to be the king, irrespective of your business, location or your target audience. In this digital age, when the entire world is online, having a solid SEO strategy is essential to drive event planners to your hotel website. It results in higher rankings, increased volume of website visitors, and better-quality website traffic. Thus,