How to Create Valuable Virtual Event Sponsorships

Creating an event sponsorship package and finding event sponsors is a key part of meeting and event planning. Increasing your sponsorship dollars is the quickest way to impact your bottom line. But, how does sponsorship change for virtual events? While in-person events have sponsorship down to a science, virtual events cannot rely on the same


16 Hotel Blog Ideas to Grow Your Audience

You know that digital and physical publications are among the best marketing ideas to drive new business to your hotel. In fact, there are many benefits of hotel blogging, from interacting with your current customers to engaging potential new ones. But you also know that coming up with new and novel blog content is a daunting task, especially over time.


6 Hotel Paid Advertising Strategies to Boost Sales

Paid advertising is a topic that appears on most hotel marketing strategies, but it can be a tough nut to crack. Anyone can create a quick ad on Google or Facebook, but unless you’ve thought through your targeting, keywords, visuals, messaging, and offers, you’re unlikely to see strong results. In fact, the average click-through rate for display ads


Event Planning Basics: Writing the Perfect RFP

It may seem like a relatively easy task with the onset of electronic or eRFPs. But it can actually create confusion, clutter, and competitiveness among the hospitality sector if the RFP is not written clearly and the target venues are not adequately defined. So, let’s reel the tape back to the beginning. Reviewing what RFPs


Event Basics: Making the Most of Your Site Visit

The RFPs have been analysed and you have narrowed down your selection to two or three cities with two to five hotels at each destination. No destination or hotel is a perfect fit for your group of event attendees, but they all meet your must-haves and seem to be 95% there. If possible, now is



4 Ways Hoteliers Can Maximise ROI from Trade Shows

We all know the importance of face-to-face meetings, and how they result in building meaningful relationships with prospects. This is why trade shows have been an integral component of B2B marketing plans, including hotel industry. By exhibiting at trade shows like AIME (Asia Pacific Incentives Meetings Event), Travel Xpo Melbourne etc., hoteliers can meet qualified


[E-BOOK] Growing Your Hospitality Group Business For Dummies

Most hospitality professionals have no trouble attracting leisure travellers. But attracting meeting and event planners is a whole different ballgame. That’s why we collaborated with Wiley Publishing to create our new e-book, Growing Your Hospitality Group Business For Dummies, Cvent Special Edition. Here are the five reasons why you must read it: 1. MICE business is


Customer Loyalty Programs

6 Tips For Building Customer Loyalty in Hotel Industry

Major hotel chains invest largely to get more customers to join their loyalty programs. Loyalty and rewards programs can be among the most efficient mechanisms for marketing your hotel, but getting there requires thinking a bit differently about what customer loyalty is — and how it’s rewarded. These six tips are great to build customer