Fast becoming one of the premier travel and tourism centres in the Asia-Pacific region, Brisbane’s growing reputation as a progressive and globally connected city has also led it to become one of the best meeting and event destinations in the world. Factors behind its rise in popularity in the MICE domain include its sophisticated modern economy, cultural diversity, and world-class industry capabilities. As a plus, the city is further known to be the ideal destination for hosting al fresco events as it enjoys almost 300 days of sunshine each year.
Brisbane is highly accessible, with the internationally renowned Brisbane Airport servicing 30 airlines flying to 79 destinations across its two terminals 24 hours a day, seven days a week. The airport is located less than 20 minutes from the heart of the city. With each year, Brisbane continues to become more and more accessible, as new air routes keep opening up and construction continues apace on the new parallel runway that will expand the airport’s operational capacity.
And it doesn’t just end at the airport. The city’s extensive network of buses, trains and ferries makes it easy for attendees to easily explore all that the city has to offer. Alternatively, Brisbane’s easy-to-follow street system and expansive network of pedestrian walkways, parks, boardwalks and bridges also make it a foot-friendly destination.
MICE planners looking to host an event in Brisbane can take advantage of its large flexible venues, intuitive infrastructure, engagement with industry stakeholders and unrivalled leisure experiences. The most populous city in Queensland is home to several large-scale conference venues, all located within easy distance of a great many accommodation options. Conference attendance becomes a breeze for delegates, since most of these MICE venues and rooms are within Brisbane’s thriving central business district.
Brisbane’s exceptional range of accommodation options consist of more than 13,000 guest rooms, and includes internationally recognised brands such as the Hilton Brisbane that has 20,000 square feet of space, and Sofitel Brisbane Central with 14,000 square feet of space. Popular MICE venues include the Brisbane Convention & Exhibition Centre (which has officially been rated among the world’s top three convention centres on three occasions), the Royal International Convention Centre that has 40,000 square feet of event space, and Mercure Brisbane that has 10,000 square feet of space. The city is also home to some unique event spaces such as the Brisbane Powerhouse, which is a popular contemporary multi-arts, dining and conference venue in Brisbane.
Visitors will never run out of inspiring places to explore in and around Brisbane. Everything from the natural parklands to the art galleries, from wine and dine joints to urban village hotspots, nightclubs to beds and boutique hotels, shopping places to cinemas is situated right here.