When the Dust Settles on GDPR

If you’re still looking for loopholes in GDPR, you’re missing the point, says Patrick Smith, CMO at Cvent. He urges marketing leaders and event professionals to look for the...

cmo meeting with team

Steps to Prove Event ROI for CMOs

In today’s marketing environment, dominated by digital advertising, social media and mobile apps, most CMOs prize events as a critical tool in their arsenal and know that events and face-to-face communications are integral to accelerating sales and driving revenue growth. Yet despite the role of events in the marketing mix, providing CMOs with the data


ABC's of Event Planning

The ABC’s of Event Planning

Planning an event may seem overwhelming, but we’re here to tell you that, if you take a deep breath, you’ll see it may actually be as easy as ABC. Learn the ABC’s of event planning today. A. Audience When planning your event, before you can begin marketing and sending invites to potential attendees, you need


3 Ways to Give Attendees a Taste of Your Host City

Use pop-ups to show off your host city to your attendees. The idea of the pop-up is not new, but it allows consumers to get a taste of a new products and experiences. You can use the pop-up idea for your next event. With attendees increased desire to get a taste of the city they


Convene and Connect at Banff and Lake Louise

Banff and Lake Louise are the perfect destinations for groups — especially in spring and fall, the shoulder seasons when the weather is grand and the crowds are sparse. Getting to Banff is easy with a 1.5-hour trip by luxury coach or private transfer, and the views are impressive along the way. Banff and Lake Louise



What’s New at Avenida Houston

Known as the city’s new epicenter of dining, entertainment, and more, Avenida Houston is quickly becoming an integral part of meetings and conventions in the Greater Houston area. Named after Avenida de las Americas, the boulevard that fronts the George R. Brown Convention Center (GRB), the 97,000-square-foot Avenida Houston is home to public art installations, two convention


Reno-Sparks Convention & Visitors Authority Taps SMG to Manage Venues

The Reno-Sparks Convention & Visitors Authority (RSCVA) Board of Directors approved a four-year operating agreement for SMG, a worldwide entertainment and convention venue management company, to operate Reno-Sparks’ four major convention and entertainment facilities. In addition to helping improve the overall customer experience throughout the destination, SMG has a current portfolio of clients and partners


Compass

[Webinar Series] The Essential Guide to Event Management Technology

In this brand-new webinar series, we draw on our years of industry experience to break down modern event planning. Meetings and events have changed and keeping up with the technology available is no easy task. The ten-part series will show you how event management technology fits naturally into every stage of the event lifecycle to