Women in Leadership: Karen Mangia

Did you know that women make up 72% of the meetings and events industry? It’s not surprising then, that at Cvent CONNECT Europe, our Women Leaders in the Events...

showing event marketing success

Defining Event Marketing Success

How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals. Alignment with Company Goals The reason for an event should be tied to the goals of


5 Tips for Picking Event Swag

Event swag is a great thing. Six months after your event, your attendee might reach into their bag and pull out a pen with your company logo on it and remember the experience they had at your event. Or, they could go to coffee with a friend who asks them about the logo on their


Houston’s Convention Campus

Successful meeting and conventions start at Avenida Houston, the city’s newest epicenter for art, dining, entertainment, and fun. Avenida Houston is a $175 million initiative that included renovations of the George R. Brown Convention Center (GRB) and several developments around the area. Visitors will be inspired by the 97,000-square-foot pedestrian plaza and the many options



Live Events Check Right Boxes for CMOs

Today’s marketing world may be dominated by social media, mobile apps and digital, but live events still hold considerable sway for CMOs, according to a recent survey of European CMOs by the CMO Club and compiled by Cvent. CMOs prize events for their ability to drive revenue growth, uncover distinctive leads, and accelerate sales to


Event Promotion

Great Events Don’t Just Happen: Event Promotion

Somewhere near the top of your list of event goals is probably “Increase Attendance.” It rests on your shoulders to pack the house, so your promotional strategy needs to knock it out of the park. But with so much noise in the marketplace today clamoring for the attention of your contacts, you’ve got to stand


CEMA 2018

How to Wow with Your Seminar Space

How can you create a seminar space that wows when every attendee is an event planner? CORT Events broke down barriers in seminar space design to answer this question. CORT Events assisted in the inspiration and execution of the Corporate Event Marketing Association (CEMA)’s annual conference, CEMA Summit 2018. The conference, held by an industry


Tech Ladies Set the Stage at the Estrel Berlin

“You can’t exactly ask 2,000 guests to wait outside for two hours, now can you?” says event tech veteran Heike Trebuth in emphasizing the role that time pressure plays in successful event implementation. With over 1,800 events taking place each year at the Estrel Berlin — and well over 300 of those having more than 1,000


Columbia, South Carolina, Is Redefining Southern for a New Era

In the heart of South Carolina, tradition and tomorrow pair perfectly in Columbia. It’s a modern city where stately buildings buzz with new businesses and centuries-old sites give rise to fresh perspectives. As home to both the state’s capital and its largest university, Columbia is a vibrant city and creative hub that’s bursting with big