Steps to Prove Event ROI for CMOs

In today’s marketing environment, dominated by digital advertising, social media and mobile apps, most CMOs prize events as a critical tool in their arsenal and know that events and...

ABC's of Event Planning

The ABC’s of Event Planning

Planning an event may seem overwhelming, but we’re here to tell you that, if you take a deep breath, you’ll see it may actually be as easy as ABC. Learn the ABC’s of event planning today. A. Audience When planning your event, before you can begin marketing and sending invites to potential attendees, you need


Compass

[Webinar Series] The Essential Guide to Event Management Technology

In this brand-new webinar series, we draw on our years of industry experience to break down modern event planning. Meetings and events have changed and keeping up with the technology available is no easy task. The ten-part series will show you how event management technology fits naturally into every stage of the event lifecycle to


CONNECT Session

How to Engage While You’re Onstage With a Mobile Event App

Have you ever heard of “nomophobia” before? Nomophobia is the fear of being without one’s phone. Whether or not you’ve heard the word before, you’re probably very familiar with the fear. People are emotionally connected to their phones. They feel anxious if they miss a text.  Phones are so ingrained in our lives now that


women in meeting

Consolidation of Travel & Meetings Programs on the Rise

Over the last several years, there has been a growing trend among organizations to focus on the consolidation of their meetings, events and travel programs. The benefits to companies are obvious. Travel managers and meeting planners can increase efficiencies, reduce overlaps, leverage negotiating clout, improve client relationships, and ultimately save their organizations time and money.


Power of Personalization

Making Attendees Part of the Event

Personalization has many different definitions. When it comes to events, personalization can refer to obvious forms of personalization like using an attendees name in an email greeting or a personalized swag bag. But it’s also about giving attendees all the information they need and cutting out what they don’t. And, it’s about engagement. Creating an


Satisfy your Craving for Higher Attendee Engagement

Satisfy Your Craving for Higher Attendee Engagement

Every day, technology is changing and evolving. So are our perceptions about technology. For example, we used to believe that if we implemented new event technology attendees would use it – an “if you build it they will come” mentality. We now realize that this, unfortunately, isn’t the case. In fact, building out the app


A Beginner’s Guide to Event Technology

Technology innovations have made event planning easier by allowing for more automatic and seamless processes. But with literally hundreds of options on the market for all different aspects of an event – from pre-planning to check-in, audience engagement, and post-event evaluations – it can be daunting to figure out which technologies you really need. Check


Two men meeting at trade show

How to Overcome Appointment Hurdles

We all know the value of events for encouraging face-to-face interactions. Scheduling and completing appointments at events enables the personal, 1:1 interactions that drive business forward. Attendees want to meet with other attendees, and sales executives want to engage customers and prospects. Event planners need to enable these appointments and ensure that they happened. However,