Taking the Mystery Out of Venue Sourcing

How do you typically find a venue? Like a lot of planners, you may start with a Google search. From there, you create a spreadsheet, start to identify criteria,...

Power of Personalization Emails

Emails That Won’t Cause an Unsubscribe

Open rates, click-through, unsubscribes – oh my! There are so many different pieces of data to pay attention to when using email marketing. The one that can cause the most harm? Unsubscribes. If you lose your audience, you miss out on the opportunity to personalize and interact. Emails are one of the number one ways to


Networking

What to Think About When Picking Food for a Networking Event

If you’re anything like me, you show up to networking events starving. The end of the day barreled toward you and there was no time to eat a snack. After all, there will be food at the event, right? You get to the event and the first thing you do after getting a name badge


Event Branding

Rate Yourself: How’s Your Event Branding Game?

You may not be aware of how critical branding is, but think about it. You can recognize a Starbucks cup a hundred feet away. Glistening golden arches serve as a siren call, beckoning you to McDonald’s. Why then, would you place less emphasis on your own company’s branding? A brand is more than just pretty


Power of Personalization

Registration Forms Attendees Want to Fill Out

The registration form, after a basic landing page form fills to get more event info, is the first place you’ll collect attendee info. Registration forms can be clunky, cumbersome, and long. But they’re only that way because planners want to utilize the interaction for all it’s worth. If set up the right way, the form


Budgeting Tools

Meeting and Event Budgeting Made Easier

After the actual event, the budget is one of the most highly scrutinized aspects of any planning process. Not everyone understands what a successful event looks like or how to determine ROI, but they do understand money. Whether your budget is small or large, it’s important to know where each dollar is going. If you


Power of Personalization

Power of Personalization

There’s no denying that today, it’s all about the individual. We want everything to be made for us or with us in mind. From the rise in popularity of monogrammed necklaces to custom drink orders, we want things to be done the way we like them. Technology has made personalization easier. Starbucks can send individualized


Conference Software

How to Make Conferences Less Stressful

Conferences are wonderful events meant to educate and inspire attendees, but they’re also stressful. Regardless of the how well planned the conference is, there are a million factors that can lead to stressed-out attendees. They’ve done the hard part, registering and getting to the event, make their onsite experience a smooth one. I’ve outlined a


Phone at Concert

Technology Has Changed The Way We Experience Life

In older movies, the plot often builds to a moment where the male lead is running to his female costar to reveal a big piece of news (sometimes known as the “RomCom Run”). The result is a dramatic grand gesture that leads to the woman swooning and an incredibly tightlipped kiss. Nowadays, the scene is


There's Tech for That

Introducing: There’s Tech for That

“Event planner.” It’s a broad term that can be used to describe someone who plans a small birthday party for ten or someone who plans a multi-day conference for 350,000. The job, one of the top 5 most stressful jobs in 2017 according to Forbes, requires an intense eye for detail and organizational skills. It