Why Following Your Attendee’s Digital Breadcrumbs is a Good Idea

Your Attendees Leave a Trail Everywhere They Go – Don’t Let It Go To Waste Pretend that your attendees are Hansel and Gretel. Just like the brother and sister duo, your attendees drop breadcrumbs throughout the event life cycle that give valuable insight into their attendee journey. Once upon a time, this trail was invisible


Are You an Onsite All-Star? Take Our Quiz and Find Out

Meeting and event planners (and marketers!) know better than anyone the incredible impact that events can have on their organizations. From bringing in critical ROI to helping attendees build critical business relationships and key industry connections, the power of face-to-face interactions and human connections cannot be measured—or so you might think. Your conferences, trade shows,


Cvent CONNECT Europe 2017: Key Takeaways

With 490+ people attending, our first-ever Cvent CONNECT Europe was an amazing success, filled with inspiration, education, and insights! Our conference included some great news about how we’re improving our platform to maximize the impact of your events, regardless of their size, key industry trends, and how to further leverage the power of your events. Here’s


(Fund) Raising the Bar: The Value of Event Tech for Nonprofits

Limited budgets, fluctuating staff sizes, lack of time–if you’re a professional working for a nonprofit organization, you’re likely faced with a myriad of challenges, most of which are centered around reaching fundraising goals year after year. One of the tried-and-true ways meeting and event planners in the nonprofit world reach these goals is by holding


Event Feedback Basics–Part 1: Learning How to Listen

Despite working in a digital age that’s made it easier than ever to meet with people and conduct business virtually, face-to-face interactions win the day. For proof, just look at the growth and investment in the event marketing industry. And because of this growth,  it’s become increasingly critical for marketers, meeting and event planners, and business decision makers to


Need Some Event Marketing Tips? Here are the Essentials

Live events are powerful.  And they don’t have to be budget drainers–they can actually be big money-makers for your organization. In fact, recent Forrester research shows that successful organizations allocate nearly 25% of their B2B budgets on events, noting that these in-person events are the second most effective marketing tactic. With all this money being earmarked, it makes sense for planners and marketers to


New Study: How to Harness the Power of Live Event Data

Live event data is a goldmine of critical information left largely undiscovered by most meeting planners, event producers and marketers–which means many in the meeting and event industry are ignoring valuable insights that could vastly improve their entire event experience, and lead to more event ROI. Our new study, developed in partnership with Event Marketer,


Need an Awesome Event Speaker? The Answer Might Be Closer than You Think  

Influencers play an essential role in the planning and execution of great events. For one, an industry influencer can make an awesome event speaker. They develop engaging content for our general and breakout sessions, and some can draw crowds of new registrants simply by showing up. Identifying the right influencers for an event – and then getting the most value from


PODCAST: Captivating Events with Cirque du Soleil

No one puts on a show quite like Cirque du Soleil. And on the latest episode of Don’t Forget Your Name Badge, I sit down with Jay Guilford from Cirque du Soleil SPARK Sessions to talk about bringing the magic of Cirque to the world of corporate events. Help us grow Don’t Forget Your Name Badge!  Share the show