spreadsheets on desk to prove event ROI

How to Measure and Prove Event ROI

Live events are a proven tactic to capture the expressed interests of event attendees. At Cvent CONNECT, Cvent’s Mike Dietrich and PwC’s Kevin Borwick outlined the data needed to prove event ROI and driver smarter business decisions. Event Measurement is Elusive Many companies understand how to measure the performance of their digital channels. Gauging the


Upcoming Webinar: What Are the Best Cvent Time-Saving Tips?

One of the number one things that people value is time. With technology helping to make our lives easier, we have more time to spend on the other aspects of our lives that matter. We know that event planning takes up a lot of time, but with the help of Cvent you can use technology


GBTA Meetings Education program

Upcoming Webinar: Cvent Features You Need For Your Next Event

What if there was no event technology? Event planners would spend countless hours creating events the “old-fashion way.” Luckily, there is no need to worry about event planning taking hours anymore because Cvent is always evolving to help make the process faster. At Cvent, there are always new features and products that are being released.


Event Strategy

How to Create a Successful Event Strategy

Creating an event strategy isn’t easy. Even if you have unlimited resources, it’s a challenge to choose the right kind of events to plan, while maintaining a consistent brand and finding the right content. Company Goals Strategic event planning starts with identifying organizational goals and using the power of live events to reach those goals.


The Planner’s Guide – Gifts That Keep Guests Talking

As a gift experience company, we talk a lot about how to amplify an incentive trip, but what exactly does that mean and how does it impact you as a planner? It all starts with a couple of questions. “I love your new handbag, where did you get that?” “Cool glasses! Are those new?” Questions


glass wall scribbling notes

Optimizing B2B Event Marketing

Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018. During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing. Challenges to Reaching Our Customers Busier than ever: We don’t always have time to


Upcoming Webinar: How To Get Support With Your Cvent Account

The first day at a new company can be exciting and overwhelming at the same time. With so many new faces and processes, it might be hard to keep things straight. We know that on-boarding the Cvent platform can feel the same way, but with the help of our Client Services team you will have


[Webinar] Increase Event Attendance

Never has it been so easy – or so difficult – to get someone’s attention. With all of the social channels out there, picking the right one and knowing what tactics to use to get attendees interested in your event can seem impossible. Luckily, there are strategies to make grabbing attendee’s attention a little bit


power of live

What IS the Power of Live Events?

You might have noticed that we think the Power of Live Events is a pretty big deal. But what is it? And why is it important? In today’s busy world, it can feel like technology has taken over. But really, the value of face-to-face interactions is greater than ever. The Power of Live Events happens when