7 Tips For Evaluating Mobile Event App Providers

Mobile event apps are changing the way we experience live events. People are using smartphones and tablets day and night, at work and at home – and you can...

Cvent & Event Marketing Institute Present: The Event Tech Engagement Study

Today, the value placed on capturing and analyzing event data is greater than ever. Planners need to be able to prove and improve their event’s return on investment, and leaders want to see tangible business results from those metrics. So, the relationship between events and technology has evolved from being important to absolutely critical to those


Market Your Event Like an Expert

The right marketing can ensure you get the largest and most relevant audience for your event. But your marketing efforts shouldn’t stop there — you want to build a buzz around your event and get your registrants engaged and talking before, during and after the event. Here’s how event planners can achieve just that, regardless


Building a Connection: What Makes an Event Website Awesome?

The right marketing can ensure you get the largest and most relevant audience for your event – but your efforts shouldn’t stop there. You want to build a buzz around your event and get your registrants engaged and talking before, during and after the event. And the number one rule of marketing? “NSAMCWADLP“: Never Start



5 Email Marketing Tips for Events

The right marketing can ensure you get the largest and most relevant audience for your event – but your efforts shouldn’t stop there. You want to build a buzz around your event and get your registrants engaged and talking before, during and after your meeting or conference. Email marketing is huge for events: More than 75%


New Study: How to Improve the ROI of Event Marketing

Despite the significant power of events, almost two-thirds of CMOs don’t believe or are unsure if they are getting the data they need to fully evaluate the effectiveness of their event marketing programs. This creates challenges at budget time when the funding decisions are being made about events. While events are deemed critically important, they


Exclusive Study Reveals how Top CMOs Measure Event ROI

“In terms of our B2B marketing mix, events are the most important things that we do. Our customers are out in the field all the time, so, for example, sending an email, and thinking we’re going to get a response, is just not how it works. Digital is an important part of the mix, and


Your New Year’s Resolution: Know Your Snap-Face-Insta-Tweets!

It’s a New Year, and if you’re like me, you’re already regretting that resolution you made in the wee hours of January 1. You know the one I’m talking about. For me, it’s to run that marathon I’ve been talking about for years – and to stop finding new uses for gravy. So allow me


9 Meeting Planning Mistakes to Avoid

To ensure that meetings flow smoothly and achieve desired results, there are a number of things to keep in mind. Ultimately, it is the most senior executive present who has the ability to support or pull the plug on a meeting. A carefully crafted agenda delivered at an appropriate venue are keys for the success