Event Feedback Basics–Part 1: Learning How to Listen

Despite working in a digital age that’s made it easier than ever to meet with people and conduct business virtually, face-to-face interactions win the day. For proof, just look at the growth and investment in the event marketing industry. And because of this growth,  it’s become increasingly critical for marketers, meeting and event planners, and business decision makers to


Need Some Event Marketing Tips? Here are the Essentials

Live events are powerful.  And they don’t have to be budget drainers–they can actually be big money-makers for your organization. In fact, recent Forrester research shows that successful organizations allocate nearly 25% of their B2B budgets on events, noting that these in-person events are the second most effective marketing tactic. With all this money being earmarked, it makes sense for planners and marketers to


New Study: How to Harness the Power of Live Event Data

Live event data is a goldmine of critical information left largely undiscovered by most meeting planners, event producers and marketers–which means many in the meeting and event industry are ignoring valuable insights that could vastly improve their entire event experience, and lead to more event ROI. Our new study, developed in partnership with Event Marketer,


Need an Awesome Event Speaker? The Answer Might Be Closer than You Think  

Influencers play an essential role in the planning and execution of great events. For one, an industry influencer can make an awesome event speaker. They develop engaging content for our general and breakout sessions, and some can draw crowds of new registrants simply by showing up. Identifying the right influencers for an event – and then getting the most value from


PODCAST: Captivating Events with Cirque du Soleil

No one puts on a show quite like Cirque du Soleil. And on the latest episode of Don’t Forget Your Name Badge, I sit down with Jay Guilford from Cirque du Soleil SPARK Sessions to talk about bringing the magic of Cirque to the world of corporate events. Help us grow Don’t Forget Your Name Badge!  Share the show


PODCAST: Attract More VIP Attendees

Want to learn how to get more VIP attendees to show up for your next event? Then check out the latest episode of Don’t Forget Your Name Badge, a podcast about events, marketing, and the business of bringing people together. It’s the debut podcast from the Cvent Podcast Studio. Subscribe to Don’t Forget Your Name Badge! Apple



Reggie Aggarwal Keynotes at Cvent CONNECT

Reggie Aggarwal, Founder & CEO of Cvent, Steve Lucas, CEO of Marketo, and  legendary comedian Jay Leno delivered exciting keynotes at Cvent CONNECT. Reggie kicked things off by speaking about the reason why we’re all here: to experience the power of human connection. Specifically, on a day he calls “convergence day” at CONNECT. Convergence day,


Chuck Ghoorah Introduces Cvent Product Roadmap

Big things are in store for Cvent in the very near, and not-so-distant future. Chuck Ghoorah, Co-Founder & President of Worldwide Sales and Marketing at Cvent introduced the 2017-2018 product roadmap for attendees at Cvent CONNECT, taking place at the Mandalay Bay Resort and Casino in Las Vegas. Expanding on Cvent Founder & CEO Reggie Aggarwal’s