3 Ways to Use Live-Stream Footage

Gone are the days when live-streaming was used just for band performances and baseball games. With several established social media channels having rolled out their own free live streaming...

10 Ways to Incorporate Social Media into Your Events

Planners and marketers alike want attendees actively posting to social media and using the mobile event app. At our upcoming user conference, Cvent CONNECT, we’re encouraging our attendees to share experiences, engage with each other, and help this event live beyond the walls of the amazing Mandalay Bay Resort and Casino. Mobile and social are


mobile event app

7 Tips For Evaluating Mobile Event App Providers

Mobile event apps are changing the way we experience live events. People are using smartphones and tablets day and night, at work and at home – and you can be sure they’re expecting to be able to use them at your event. But, as a planner, how do you choose the right mobile event app?


Cvent & Event Marketing Institute Present: The Event Tech Engagement Study

Today, the value placed on capturing and analyzing event data is greater than ever. Planners need to be able to prove and improve their event’s return on investment, and leaders want to see tangible business results from those metrics. So, the relationship between events and technology has evolved from being important to absolutely critical to those


Market Your Event Like an Expert

The right marketing can ensure you get the largest and most relevant audience for your event. But your marketing efforts shouldn’t stop there — you want to build a buzz around your event and get your registrants engaged and talking before, during and after the event. Here’s how event planners can achieve just that, regardless


Building a Connection: What Makes an Event Website Awesome?

The right marketing can ensure you get the largest and most relevant audience for your event – but your efforts shouldn’t stop there. You want to build a buzz around your event and get your registrants engaged and talking before, during and after the event. And the number one rule of marketing? “NSAMCWADLP“: Never Start



meetings management technology

5 Email Marketing Tips for Events

The right marketing can ensure you get the largest and most relevant audience for your event – but your efforts shouldn’t stop there. You want to build a buzz around your event and get your registrants engaged and talking before, during and after your meeting or conference. Email marketing is huge for events: More than 75%


New Study: How to Improve the ROI of Event Marketing

Despite the significant power of events, almost two-thirds of CMOs don’t believe or are unsure if they are getting the data they need to fully evaluate the effectiveness of their event marketing programs. This creates challenges at budget time when the funding decisions are being made about events. While events are deemed critically important, they


Exclusive Study Reveals how Top CMOs Measure Event ROI

“In terms of our B2B marketing mix, events are the most important things that we do. Our customers are out in the field all the time, so, for example, sending an email, and thinking we’re going to get a response, is just not how it works. Digital is an important part of the mix, and