5 Email Marketing Tips for Events

The right marketing can ensure you get the largest and most relevant audience for your event – but your efforts shouldn’t stop there. You want to build a buzz around your event and get your registrants engaged and talking before, during and after your meeting or conference. Email marketing is huge for events: More than 75%


New Study: How to Improve the ROI of Event Marketing

Despite the significant power of events, almost two-thirds of CMOs don’t believe or are unsure if they are getting the data they need to fully evaluate the effectiveness of their event marketing programs. This creates challenges at budget time when the funding decisions are being made about events. While events are deemed critically important, they


Exclusive Study Reveals how Top CMOs Measure Event ROI

“In terms of our B2B marketing mix, events are the most important things that we do. Our customers are out in the field all the time, so, for example, sending an email, and thinking we’re going to get a response, is just not how it works. Digital is an important part of the mix, and


Your New Year’s Resolution: Know Your Snap-Face-Insta-Tweets!

It’s a New Year, and if you’re like me, you’re already regretting that resolution you made in the wee hours of January 1. You know the one I’m talking about. For me, it’s to run that marathon I’ve been talking about for years – and to stop finding new uses for gravy. So allow me


9 Meeting Planning Mistakes to Avoid

To ensure that meetings flow smoothly and achieve desired results, there are a number of things to keep in mind. Ultimately, it is the most senior executive present who has the ability to support or pull the plug on a meeting. A carefully crafted agenda delivered at an appropriate venue are keys for the success


Millennials: We GET You! (Infographic)

One of the most important speeches I ever heard was about how each generation perceives the world. In the case of Boomers such as myself, we couldn’t wait to leave our parents’ homes to strike out on our own. So when, in some cases, the children of Boomers preferred to live at home, many of


The Event Effect CrowdCompass by Cvent

Report: What Do Attendees Want from Your Events?

There you sit. Toiling away for months to make your next event the best one ever. You’ve lost sleep over new event tech and F&B spreadsheets. Driven your friends out of their minds with your unsolicited advice on “resource allocations” and “crowd management” for their kindergartners’ birthday parties. You’ve got a personal relationship with the


3 Easy Email Marketing Tips to Fill Your Seats

We are all looking to get more attendees at our next event, but what are we doing wrong? Turns out a lot of us are doing too much (or maybe not enough) when it comes to email marketing. Since email marketing is more of an art than it is a science, we all have a


Wi-fi User

3 Ways To Use LinkedIn for Events

Sometimes LinkedIn gets overlooked in the event-related social media talk. And there is good reason for this: While there certainly are ways to use LinkedIn for events, it has a less viral nature than Facebook, Twitter, Pinterest and Instagram. And it takes a much more intentional focus to make it work for you. That being