Defining Event Marketing Success

How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and...

Live Events Check Right Boxes for CMOs

Today’s marketing world may be dominated by social media, mobile apps and digital, but live events still hold considerable sway for CMOs, according to a recent survey of European CMOs by the CMO Club and compiled by Cvent. CMOs prize events for their ability to drive revenue growth, uncover distinctive leads, and accelerate sales to


Event Promotion

Great Events Don’t Just Happen: Event Promotion

Somewhere near the top of your list of event goals is probably “Increase Attendance.” It rests on your shoulders to pack the house, so your promotional strategy needs to knock it out of the park. But with so much noise in the marketplace today clamoring for the attention of your contacts, you’ve got to stand


Building Value-Based Live Events

Building a Live Event Program that Drives and Proves Value In today’s noisy and crowded marketplace, the top priority for event marketers is to stand out, capture attention and engage target audiences. When it comes to live events, audiences seek valued experiences and takeaways to help justify the time and cost they’ve invested in attending.


4 of the Best Event Names in History

Excuse the superlative, but literally the hardest part of creating anything—whether it’s planning events, world building for a novel, or, yes, blog writing—is coming up with the perfect name. When it comes to the name of your event, you want it to carry the tone of the actual event, as well as give a sense


save time with Cvent's tools webinar

Upcoming Webinar: Top Ways to Regain Lost Time

Nothing’s better than gaining back time in a day that’s jam-packed with meetings, phone calls, emails, and a million other commitments. Those precious minutes can make a world of difference for our professional and personal lives. The good news is, you’ve already got time-saving tools at your fingertips! Check out our insider tips to see


Workshop

A New Way to Learn: Training Workshops at Cvent’s Headquarters

Calling all new Cvent users or existing users with new team members! Have you attended a Customer Training Workshop at Cvent HQ in Tysons Corner, VA yet? If you have, we’re sure you had a great experience. If you haven’t, keep reading! Who should attend? Maybe you’re a new Cvent customer and are interested in


spreadsheets on desk to prove event ROI

How to Measure and Prove Event ROI

Live events are a proven tactic to capture the expressed interests of event attendees. At Cvent CONNECT, Cvent’s Mike Dietrich and PwC’s Kevin Borwick outlined the data needed to prove event ROI and driver smarter business decisions. Event Measurement is Elusive Many companies understand how to measure the performance of their digital channels. Gauging the


Upcoming Webinar: What Are the Best Cvent Time-Saving Tips?

One of the number one things that people value is time. With technology helping to make our lives easier, we have more time to spend on the other aspects of our lives that matter. We know that event planning takes up a lot of time, but with the help of Cvent you can use technology


GBTA Meetings Education program

Upcoming Webinar: Cvent Features You Need For Your Next Event

What if there was no event technology? Event planners would spend countless hours creating events the “old-fashion way.” Luckily, there is no need to worry about event planning taking hours anymore because Cvent is always evolving to help make the process faster. At Cvent, there are always new features and products that are being released.