Event Strategy

How to Create a Successful Event Strategy

Creating an event strategy isn’t easy. Even if you have unlimited resources, it’s a challenge to choose the right kind of events to plan, while maintaining a consistent brand and finding the right content. Company Goals Strategic event planning starts with identifying organizational goals and using the power of live events to reach those goals.


The Planner’s Guide – Gifts That Keep Guests Talking

As a gift experience company, we talk a lot about how to amplify an incentive trip, but what exactly does that mean and how does it impact you as a planner? It all starts with a couple of questions. “I love your new handbag, where did you get that?” “Cool glasses! Are those new?” Questions


glass wall scribbling notes

Optimizing B2B Event Marketing

Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018. During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing. Challenges to Reaching Our Customers Busier than ever: We don’t always have time to


Upcoming Webinar: How To Get Support With Your Cvent Account

The first day at a new company can be exciting and overwhelming at the same time. With so many new faces and processes, it might be hard to keep things straight. We know that on-boarding the Cvent platform can feel the same way, but with the help of our Client Services team you will have


[Webinar] Increase Event Attendance

Never has it been so easy – or so difficult – to get someone’s attention. With all of the social channels out there, picking the right one and knowing what tactics to use to get attendees interested in your event can seem impossible. Luckily, there are strategies to make grabbing attendee’s attention a little bit


power of live

What IS the Power of Live Events?

You might have noticed that we think the Power of Live Events is a pretty big deal. But what is it? And why is it important? In today’s busy world, it can feel like technology has taken over. But really, the value of face-to-face interactions is greater than ever. The Power of Live Events happens when


Upcoming Webinar: Managing Your Time with Tips from Cvent Experts

As much as we try to plan our days and manage our time, somehow the days we think we have all planned out are over before we know it. Event planners can certainly burn the midnight oil trying to put together spectacular meetings and events. Luckily, Cvent offers great time saving tips to help manage


Upcoming Webinar: Elevate Your Success through Cvent Resources

Sometimes it is difficult to learn a new product or implement a new software. With Cvent’s award-winning Customer Support team and our available customer resources, there are multiple directions to get the support you are looking for. Our free webinar will lay out the different ways to get to answers by exploring the resources and


Teams events

Simplify Networking and Staffing at Your Events

As we continue to prepare for Cvent CONNECT 2018 in Las Vegas, we realize that outside of education sessions and news about product developments, peer-to-peer networking (and business meetings) is the main reason people attend. That goes for both attendees and exhibitors. Corporate event planning is a multi-faceted exercise, but ensuring that everyone who attends our