9 Meeting Planning Mistakes to Avoid

To ensure that meetings flow smoothly and achieve desired results, there are a number of things to keep in mind. Ultimately, it is the most senior executive present who has the ability to support or pull the plug on a meeting. A carefully crafted agenda delivered at an appropriate venue are keys for the success


Millennials: We GET You! (Infographic)

One of the most important speeches I ever heard was about how each generation perceives the world. In the case of Boomers such as myself, we couldn’t wait to leave our parents’ homes to strike out on our own. So when, in some cases, the children of Boomers preferred to live at home, many of


The Event Effect CrowdCompass by Cvent

Report: What Do Attendees Want from Your Events?

There you sit. Toiling away for months to make your next event the best one ever. You’ve lost sleep over new event tech and F&B spreadsheets. Driven your friends out of their minds with your unsolicited advice on “resource allocations” and “crowd management” for their kindergartners’ birthday parties. You’ve got a personal relationship with the


3 Easy Email Marketing Tips to Fill Your Seats

We are all looking to get more attendees at our next event, but what are we doing wrong? Turns out a lot of us are doing too much (or maybe not enough) when it comes to email marketing. Since email marketing is more of an art than it is a science, we all have a


Wi-fi User

3 Ways To Use LinkedIn for Events

Sometimes LinkedIn gets overlooked in the event-related social media talk. And there is good reason for this: While there certainly are ways to use LinkedIn for events, it has a less viral nature than Facebook, Twitter, Pinterest and Instagram. And it takes a much more intentional focus to make it work for you. That being


meetings management technology

11 Reasons You Should Be Using Content Marketing to Market Your Events NOW

Online presence may be the best reason to employ a content marketing strategy for your event. The reality of the digital age can render event marketers without one, nearly invisible. Yet the more you look at it, the advantages begin to compound. Content marketing offers more opportunities for exposure that is less objectionable than traditional


Hotel Strategy

Conference Sponsors Need an Activation Boost

In today’s crowded marketplace, sponsors need more to justify their continued investment in your event. They’re counting on you to step up and help them capture something bigger. As I scan through a pile of sponsor prospectuses, nearly every one leads with what the conference host will provide (logos, signage, ads, podium time, etc.). A


Three Detours To Scoring a Conference Registration YES

Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. What’s up with that? For every smooth registration, there are many other frustrating moments that cause people to bail on your conference invitation. You worked hard to earn that “maybe” click. Here are three detours that could be getting in the


How Your Manual Processes Are Holding You Back

Despite technology advances, there are still plenty of events that are planned and run the old-school way: using spreadsheets to track and manage conference information, paper packets stuffed with printed informational sheets, mailed conference invitations, and even manual payment options. In fact, according to Cvent’s 2015 Global Event Industry Benchmark Study, 60 percent of respondents