The Business of Events: Digitizing Your Event Data

Relegating your event data “offline” is a missed opportunity.  As a marketer, it’s in your best interests to use the information you capture onsite at your live events to...

Website

Branding Your Event Website: 6 Things To Remember

These days, it’s pretty likely that if you’re throwing an event, you’re going to create an event website. It’s important to remember that your event website should be an extension of the brand the event is for – not a completely separate entity. You want potential attendees to recognize the site as belonging to the


More than Surveys: How to Gather Key Data Onsite at Your Events

It’s a marketer’s business to know just about everything their prospects and customers are doing on their website and other digital channels.  And while live events provide some of the most valuable prospect and customer insights you can get, many marketers aren’t taking advantage of all the great intel gathered during their organization’s conferences, meetings, and


The Business of Events: Get to Know Your Attendees a Little Better

One quick question about your live events: when it comes to attendee data, are they a goldmine or a landmine? For many marketers, it could go either way. When it comes to conference, meeting, and trade show data, even some of the best-of-the-best marketers are flying blind, with little or no insight about attendee behavior


Mobile event app marketing

Upcoming Webinar: Achieve More in Less Time–Register Now!

Did you know that it’s easy to tap into the power platform? Join us for an upcoming webinar where you’ll hear how you can use Cvent technology to help you save time and gain efficiency. Plus, learn how a mobile event app can help you create a more engaging experience for your attendees. Webinar: Achieve More


Event Planner

Out With The Old, In With The New: Embracing Change – Cvent FLEX

There is an age-old expression, “the only constant in life is change.” But oftentimes this term manages to hold a negative connotation. For one reason or another, change as a concept has gotten a bad rap. Adaptation and adoption are key, yes, but is it possible that change is a good thing? Ladies and gentlemen,


Social Media

5 Innovative Ways to use Social Media at Your Next Event

Social media is integrated into every aspect of our day-to-day lives. It’s no longer a question whether or not to use it at events. The question now is how to use it to its best advantage.  From a digital conversation to free event marketing from your attendees, social media can provide enormous benefits for your event.


2016 CrowdCompass Benchmark Study

Why Session Tracking Makes Better Meetings and Events For Everyone

Every event planning checklist needs to include session tracking.  Why? Because your attendees are giving you instant feedback at every meeting and event you hold, literally voting with their feet on-site, and if you’re not capturing the data they’re providing, then you’re essentially being “ghosted” by your event attendees. Today’s most successful events are driven


New eBook for Download: Gain More Power Over Your Live Events

Event planners and marketers have a common nemesis: the digital divide between live events and the analytics that prove their worth. It can feel as great as a leap from the tallest of buildings. The inability to capture event attendees’ activities and digitally analyze their data has plagued event insights and ROI for decades. Why


Cvent CONNECT 2017

Success Story – Cvent Passkey at Cvent CONNECT 2017

As an industry leader in the meeting and event software space, Cvent has over 300,000 users worldwide — and that’s before you count the event planners under our own roof. Events are at the center of everything we do; our team is built on the idea that face-to-face interaction creates meaningful connections. Our team, led