Event Marketing: The Power of Personas

Does your event marketing tool kit include personas? If so, stick around. We’ll dig into how to leverage this tool more effectively to boost registrations and grow attendance loyalty....

Mobile App Cvent CONNECT

The Route to Mobile Event App ROI [Infographic]

Measuring the performance of your mobile app is critical to evaluating the success of an event. But too often planners just look to hard numbers to tell the story. App success goes far beyond download rates, check-ins and time spent within the event. Paint a bigger picture by looking at the return beyond metrics. Ready


Day in the Life

Proximity Marketing for Your Trade Show

If you have not heard about proximity marketing, it has been on the rise. Proximity marketing uses blue tooth and Wi-Fi from a mobile device to find potential prospects in close proximity to send customized messaging. In a recent study, mobile advertising was projected to grow to $95 billion by 2018. There are a few


Social Media Marketing

7 Tips for Encouraging Social Media Engagement During Your Event

Your event has begun and your attendees can’t seem to share enough about it on Twitter, Facebook, Instagram, Google+ and even Vine. They are posting pictures, conference tweeting, conversing and even arranging their own meet-ups with the help of your event hashtag. Brand advocates are also there, taking the lead in the social media sharing


How to Collaborate with Marketing and Meetings Management

For the last decade, the meetings management conversation has revolved around risk management, compliance, and cost savings. However, travel managers still struggle with how to fully wrap their arms around meetings and events, with technology being a key solution. On the flip side, marketing events, such as road shows and user conferences, are measured by


meetings management technology

10 Ways to Incorporate Social Media into Your Events

You want your attendees actively posting to social media and using the mobile event app. These two besties can do wonders for your event marketing efforts and your onsite attendee engagement! However, finding new and creative ways to incorporate social media into your events can be challenging. As Cvent’s social media manager, I’m constantly researching


Savvy Tag Talk: Do You Have a Passion for Last-Minute Details?

As the leading source of registration and meeting supplies, we know a thing or two about name tags, as well as how to make event check-in and ultimately your meeting the best it can be. Our founder, a certified meeting planner, experienced first-hand all the challenges of event registration. In 1985, pc/nametag® founder began developing


meetings management

4 Genius Marketing Strategies to Make Your Industry Event Shine

Let’s face it, there are tons of brands that don’t exude glamour or excitement. Sure, if you’re in the business of selling luxury cars or virtual reality technology, you’ll probably find that it’s easy to persuade people to engage with your content or attend your event. But what if you work in a so-called “boring”


Instagram and Snapchat

Instagram vs. Snapchat: The Power of Storytelling

It seems like every time you finally master a social media platform, an update is released or a new network is introduced. Two of the most popular social media providers, especially among millennials, are Instagram and Snapchat. With 80 million Instagram photos shared per day and more than 8 billion Snapchat video views, both networks’


Tuesday Tip: Send a Save the Date Email

It might seem obvious, but your “Save the Date” is a crucial driver of event success. The “Save the Date” is often the first touch point event professionals have with their potential attendees. An effective invitation sets the tone for the event and prepares the attendees for what they can expect. Forgetting this step will