[Webinar] The Power of Personalization

The days of cookie-cutter events are long gone. Attendees want a unique experience, one that fits them perfectly. But how do you personalize an event for hundreds or thousands...

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Event Marketing Plan Template

Your event deserves to have a killer promotion plan. But it’s not always easy to know where to start. Your marketing plan should begin right when event planning begins. The two go hand in hand. After all, without a great promotion strategy, no one will know about your event. So, how do you do it?


5 Ways to Use Social Media to Promote Your Event

Fun fact: the average smartphone user looks at their phone 300+ times a day. That’ means a lot of social media use. Now some people tend to curse technology for disturbing face to face interactions, but I say don’t curse it. The worst thing you can do is ignore technology because, whether you like it


How to Choose an Event Hashtag that Sticks

Choosing an event hashtag seems simple, but is it? When it comes to events, hashtags are a necessity. They’re easy to track and they work, when done successfully. Social media is the perfect place to market your event, but if you don’t know what you’re doing then you could deter connections and end up losing followers. In


live event programs

Building Live Event Programs that Drive Value

Live event programs offer event marketers a unique opportunity to create valuable and personalized experiences to further company business objectives. During a recent webinar, “Building a Live Event Program that Drives and Proves Value,” GE’s Amanda Young, Frost & Sullivan’s Adam Khan and Cvent’s Brad Gillespie discussed how to create successful event marketing strategies. What


showing event marketing success

Defining Event Marketing Success

How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals. Alignment with Company Goals The reason for an event should be tied to the goals of


Live Events Check Right Boxes for CMOs

Today’s marketing world may be dominated by social media, mobile apps and digital, but live events still hold considerable sway for CMOs, according to a recent survey of European CMOs by the CMO Club and compiled by Cvent. CMOs prize events for their ability to drive revenue growth, uncover distinctive leads, and accelerate sales to


Event Promotion

Great Events Don’t Just Happen: Event Promotion

Somewhere near the top of your list of event goals is probably “Increase Attendance.” It rests on your shoulders to pack the house, so your promotional strategy needs to knock it out of the park. But with so much noise in the marketplace today clamoring for the attention of your contacts, you’ve got to stand


Building Value-Based Live Events

Building a Live Event Program that Drives and Proves Value In today’s noisy and crowded marketplace, the top priority for event marketers is to stand out, capture attention and engage target audiences. When it comes to live events, audiences seek valued experiences and takeaways to help justify the time and cost they’ve invested in attending.


4 of the Best Event Names in History

Excuse the superlative, but literally the hardest part of creating anything—whether it’s planning events, world building for a novel, or, yes, blog writing—is coming up with the perfect name. When it comes to the name of your event, you want it to carry the tone of the actual event, as well as give a sense