5 Types of Employee Surveys You May Not Know About

When you think about employee surveys most times you think about conducting surveys to understand employee satisfaction and engagement. However, there are many other types of employee surveys that...

Event Planner at Work

How to Select the Right Event Management Technology (Part 3)

If you’ve ever been in the market for a new technology, you know how many options there are. It can make your head spin. What do you need to look for? Which one will be the best fit? How do you know? In the first and second parts of our series, we’ve been discussing the


Content Marketing

Be Thankful for Feedback: Good, Bad, and Indifferent

The ebbs and flows of sales in the retail world, specifically during the holidays, can keep a lot of store owners up all night. What worked once in the past might be a disaster today. This goes for both large chains, and small businesses. Recently, we’ve seen many large retailers make big moves: testing out


meeting program risk

Tips for Measuring Frequency of Usage in Surveys

There are two ways to get to the question of frequency of use. The first is to analyze your transactional data and create a suitable measure, such as the average number of visits in the last week, month, year etc. This provides a reliable benchmark, but it does not allow you assess the attitudes behind


Creative Hotel Coffee Breaks

Online Survey Best Practices: Please Select all that Apply

Multiple select question types is one of the most commonly used items in survey questionnaires. But like any question type, there are several online survey best practices that go along with the multiple select (or Select all that apply) question type. Always include a None option as an exclusive choice Take the example survey question


Survey Response Design: Mutually Exclusive & Collectively Exhaustive Categories

At minimum, two specific characteristics define a good list of response options for survey questions.  First, the categories (response options) must be mutually exclusive, which means they do not overlap with one another.  Second, survey response options must be collectively exhaustive, meaning they provide all possible options that could comprise a response list.  Let’s take


15 Key Questions for B2B Market Research Surveys

If you’re marketing products or services in the business-to-business (B2B) space, you’ll want to read today’s blog post. It will show you questions you can ask potential customers to determine if your business idea is viable. Since every business is different, some of these questions may not be relevant. However, they provide a jumping point for


Wi-fi User

Know Your Rows and Columns: How to Do a Cross Tabulation Analysis

Data can be analyzed in numerous ways. There are a few go to methods that every researcher needs to be proficient with. The tool of choice for diving into survey data is the crosstabulation. There are fancier multivariate techniques, and those have their place, but for everyday use the crosstab is the preferred method for


meeting program risk

Survey Basics: Types of Survey Designs

The vast majority of survey research projects are studies at a single point in time of a specified population, such as employees, customers or the general public.  Fewer web survey designs track opinions over time.  This post outlines the different types of surveys carried out by researchers. Point-in-time surveys are called cross-sectional studies.  They study


Survey Data Analysis: Descriptive vs. Inferential Statistics

It is crucial that you consider reporting a main element of your web survey design at the outset of your research project.  What you can say about your results hinges heavily on the types of analyses your questions and the capabilities of your response scales.  Today, I will outline the difference between the two major