Market Research Process: 6 Steps to Project Success

Did you know there are 6 steps in the market research process?  While this process speaks directly to marketing research professionals, the process applies to HR, customer or education...

Your Resolution: Conduct these Key Surveys in 2016

Lose 10 pounds (15?). Finally quit smoking. Travel to exotic far-off lands. Be less stressed. Yes, these are among the most commonly-broken New Year’s Resolutions. Hey, stuff happens. We all know this. At Inquisium we’re not here to judge. But may I suggest six resolutions you should embrace for 2016? While knee-deep in the holiday


7 Steps to Prepare Data for Analysis

We researchers spend a lot of time interviewing our clients to determine their needs. Then we go about carefully creating a plan to collect the data that will be most useful. Having done that, the appropriate instrument is carefully crafted that will generate data that can ultimately be transformed into knowledge. All this up-front work necessitates and lot


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Qualitative vs. Quantitative Research Methods

When you’re conducting any kind of research, whether it’s customer or market research, you’re trying to gain a deeper understanding of something.  What something is obviously depends on the goals of the project.  The second step of a market research study is to decide on methods and data collection techniques.  All collection methods are either


5 Simple Steps to Analyzing Customer Feedback

Questionnaires from customers, as well as comment cards, are still used today to collect valuable customer feedback. Most often, comment cards are viewed as customer complaint cards, and while they can be helpful in highlighting customer service failures, they do very little to capture what is working well or what the company is successful at executing.



Structured vs. Unstructured Questions

Surveys fall under the realm of quantitative market research. Focus groups, depth interviews, projective techniques, etc. conversely fall under the realm of qualitative research. Both certainly have their purpose and each other’s strengths compliment the other’s weaknesses. Focusing on surveys there are two types of questions we as survey authors have in our quiver. Structured questions


Advantages and Disadvanatges of Census Surveys

Despite all your survey sampling options, some surveyors still want to send email survey invitations everyone on their house list and think it’s the best option. For those who insist on conducting a census instead of a sampling, here are some pros and cons to consider: Pros: • Increase confidence interval. Conducting a census often results


Post-Event Surveys: Sample Questions that Gauge Impact

If you plan events, trade shows, conferences or seminars for a living, you already know the importance of feedback. After all, feedback is the only way of learning about your target market’s needs and expectations so that you can create marketing plans that guarantee future success. Online surveys can meet the need without tying up


Data Types: Interval & Ratio Data

In marketing research, as well as other forms of social, economic and business research, interval and ratio data are king. Yet there is much that can be done with nominal and ordinal data. What makes interval and ratio data exciting is that they support a full-range of statistical tests and transformations. The difference between interval and