2016 Trends Hospitality

Forced Choice Survey Questions

There are many ways to design survey questions that allow you to collect more actionable data. Forced choice survey questions makes survey respondents choose a response option that indicates a definitive opinion.  These questions eliminate Don’t Know and Neutral response options, because they are designed to force respondents to express an opinion or attitude.  Forced choice

When Designing Surveys, Keep Survey Reporting in Mind from the Start

When undertaking survey research projects, many organizations treat reporting as secondary to designing an instrument (the survey questionnaire), selecting a survey sample, and managing data collection activities. While these aspects are important, project managers would be well-served to make reporting an integral consideration at the outset in planning and conducting a survey. By prioritizing survey reporting

Power of Insights

Market Research Process: 6 Steps to Project Success

Did you know there are 6 steps in the market research process?  While this process speaks directly to marketing research professionals, the process applies to HR, customer or education surveys as well: Identify and define the problem. Before you start any web survey project, you should identify the key issues you hope to be able to

Your Resolution: Conduct these Key Surveys in 2016

Lose 10 pounds (15?). Finally quit smoking. Travel to exotic far-off lands. Be less stressed. Yes, these are among the most commonly-broken New Year’s Resolutions. Hey, stuff happens. We all know this. At Inquisium we’re not here to judge. But may I suggest six resolutions you should embrace for 2016? While knee-deep in the holiday

7 Steps to Prepare Data for Analysis

We researchers spend a lot of time interviewing our clients to determine their needs. Then we go about carefully creating a plan to collect the data that will be most useful. Having done that, the appropriate instrument is carefully crafted that will generate data that can ultimately be transformed into knowledge. All this up-front work necessitates and lot

hotel desk

Qualitative vs. Quantitative Research Methods

When you’re conducting any kind of research, whether it’s customer or market research, you’re trying to gain a deeper understanding of something.  The second step of a market research study is to decide on methods and data collection techniques.  All collection methods are either qualitative or quantitative, but what’s the difference? Qualitative research methods provide

5 Simple Steps to Analyzing Customer Feedback

Questionnaires from customers, as well as comment cards, are still used today to collect valuable customer feedback. Most often, comment cards are viewed as customer complaint cards, and while they can be helpful in highlighting customer service failures, they do very little to capture what is working well or what the company is successful at executing.

Structured vs. Unstructured Questions

Surveys fall under the realm of quantitative market research. Focus groups, depth interviews, projective techniques, etc. conversely fall under the realm of qualitative research. Both certainly have their purpose and each other’s strengths compliment the other’s weaknesses. Focusing on surveys there are two types of questions we as survey authors have in our quiver. Structured questions