Structured vs. Unstructured Questions

Surveys fall under the realm of quantitative market research. Focus groups, depth interviews, projective techniques, etc. conversely fall under the realm of qualitative research. Both certainly have their purpose and each other’s strengths compliment the other’s weaknesses. Focusing on surveys there are two types of questions we as survey authors have in our quiver. Structured questions


Advantages and Disadvanatges of Census Surveys

Despite all your survey sampling options, some surveyors still want to send email survey invitations everyone on their house list and think it’s the best option. For those who insist on conducting a census instead of a sampling, here are some pros and cons to consider: Pros: • Increase confidence interval. Conducting a census often results


Post-Event Surveys: Sample Questions that Gauge Impact

If you plan events, trade shows, conferences or seminars for a living, you already know the importance of feedback. After all, feedback is the only way of learning about your target market’s needs and expectations so that you can create marketing plans that guarantee future success. Online surveys can meet the need without tying up


Data Types: Interval & Ratio Data

In marketing research, as well as other forms of social, economic and business research, interval and ratio data are king. Yet there is much that can be done with nominal and ordinal data. What makes interval and ratio data exciting is that they support a full-range of statistical tests and transformations. The difference between interval and


Advantages and Disadvantages of Online Surveys

Over the past decade-plus, the use of online and mobile methods for market research has skyrocketed.  Due to ever-increasing technological advances, it has become possible for do-it-yourself researchers to design, conduct and analyze their own surveys for literally a fraction of the cost and time it would have taken in the past. But are there


Hotel Checklist

Guide to the Five Types of Survey Questions

Did you know there are five main types of survey questions? Each type can be used to attain different types of data, so make sure to be mindful about which type you choose. Here’s a quick overview of the five survey question types: 1. Open-ended question. This question type is used to gain more insight


Hotel Planner Meeting

Sampling Demystified: Probability vs. Non-Probability Sampling

Sampling can be a confusing concept for managers carrying out survey research projects. By knowing some basic information about survey sampling designs and how they differ, you can understand the advantages and disadvantages of various approaches. The two main methods used in survey research are probability sampling and non-probability sampling. The big difference is that in


Event Planner at Work

Top 20 Consumer Market Research Questions

Today’s post is geared towards entrepreneurs who are launching a new product or service in the consumer space. It will show you key questions you can ask potential customers to determine if your business idea is feasible. Below are 20 questions to consider for your consumer market research survey: Demographic Questions What is your age?


How One-Click Surveys Increase Response Rates

I think at some point we all have received an email with an invitation to take a survey, but have you ever opened a survey invitation with a one-click survey directly embedded within the email? One-click surveys aren’t necessarily new, but they are certainly a newer trend for feedback, research, and NPS strategists. It allows strategists to