Advantages and Disadvantages of Online Surveys

Over the past decade-plus, the use of online and mobile methods for market research has skyrocketed.  Due to ever-increasing technological advances, it has become possible for do-it-yourself researchers to...

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Guide to the Five Types of Survey Questions

Did you know there are five main types of survey questions? Each type can be used to attain different types of data, so make sure to be mindful about which type you choose. Here’s a quick overview of the five survey question types: 1. Open-ended question. This question type is used to gain more insight


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Sampling Demystified: Probability vs. Non-Probability Sampling

Sampling can be a confusing concept for managers carrying out survey research projects. By knowing some basic information about survey sampling designs and how they differ, you can understand the advantages and disadvantages of various approaches. The two main methods used in survey research are probability sampling and non-probability sampling. The big difference is that in


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Top 20 Consumer Market Research Questions

Today’s post is geared towards entrepreneurs who are launching a new product or service in the consumer space. It will show you key questions you can ask potential customers to determine if your business idea is feasible. Below are 20 questions to consider for your consumer market research survey: Demographic Questions What is your age?


How One-Click Surveys Increase Response Rates

I think at some point we all have received an email with an invitation to take a survey, but have you ever opened a survey invitation with a one-click survey directly embedded within the email? One-click surveys aren’t necessarily new, but they are certainly a newer trend for feedback, research, and NPS strategists. It allows strategists to


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[eBook] Listen Up! Exploring the Importance of Event Feedback

As an event planner – wait – an event producer, you have a long list of responsibilities and wear many hats when planning, managing and creating a world-class event. Often times, event producers become so caught up with the execution leading up to an event and the rigorous onsite production that feedback is never gathered. One


Understand the Reason for Strategic Meetings Management

As discussed in last week’s post, meetings management programs have developed a reputation for being difficult and incredibly time-consuming to implement. This blog series will help you simplify the process and achieve executive buy-in and company adoption. Historically, meetings program managers embraced this initiative for the potential cost savings. Strategic meetings management research proved that


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4 Tips for an Effective Post Conference Debrief

Even after a wildly successful event, there are plenty of Monday-Morning Quarterbacks to point out areas where improvement is needed. It’s wise to think about how you will collect, evaluate, apply, and sometimes even diffuse this post-conference feedback. Here are 4 tips to set the stage for meaningful conference debrief discussions: Set Expectations Early: All


5 Questions to Ask During Membership Satisfaction Surveys

Often, an association is only as good as its members. Its dedication and participation are what makes the chapter worthwhile. So, it is always vital to keep your finger on the pulse of your membership. As your chapter grows, it can be hard to maintain a personal level of interaction with each member, but one


3 Ways to Yield a Higher Survey Response Rate

Have you ever opened an email containing a survey link and asked, “What am I getting myself into?” Even if the survey is asking for valuable feedback the product or service, this is how most people react. Based on current trends, researchers have found that access to the new technologies help process information much quicker