15 Key Questions for B2B Market Research Surveys

If you’re marketing products or services in the business-to-business (B2B) space, you’ll want to read today’s blog post. It will show you questions you can ask potential customers to determine if your business idea is viable. Since every business is different, some of these questions may not be relevant. However, they provide a jumping point for

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Know Your Rows and Columns: How to Do a Cross Tabulation Analysis

Data can be analyzed in numerous ways. There are a few go-to methods that every researcher needs to be proficient with. As you create surveys for attendees and analyze the data, it’s important to understand. The tool of choice for diving into survey data is the crosstabulation. There are fancier multivariate techniques, and those have

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Survey Basics: Types of Survey Designs

The vast majority of survey research projects are studies at a single point in time of a specified population, such as employees, customers or the general public.  Fewer web survey designs track opinions over time.  This post outlines the different types of surveys carried out by researchers. Point-in-time surveys are called cross-sectional studies.  They study

Survey Data Analysis: Descriptive vs. Inferential Statistics

It is crucial that you consider reporting a main element of your web survey design at the outset of your research project.  What you can say about your results hinges heavily on the types of analyses your questions and the capabilities of your response scales.  Today, I will outline the difference between the two major

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Forced Choice Survey Questions

There are many ways to design survey questions that allow you to collect more actionable data. Forced choice survey questions makes survey respondents choose a response option that indicates a definitive opinion.  These questions eliminate Don’t Know and Neutral response options, because they are designed to force respondents to express an opinion or attitude.  Forced choice

When Designing Surveys, Keep Survey Reporting in Mind from the Start

When undertaking survey research projects, many organizations treat reporting as secondary to designing an instrument (the survey questionnaire), selecting a survey sample, and managing data collection activities. While these aspects are important, project managers would be well-served to make reporting an integral consideration at the outset in planning and conducting a survey. By prioritizing survey reporting

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Market Research Process: 6 Steps to Project Success

Did you know there are 6 steps in the market research process?  While this process speaks directly to marketing research professionals, the process applies to HR, customer or education surveys as well: Identify and define the problem. Before you start any web survey project, you should identify the key issues you hope to be able to

Your Resolution: Conduct these Key Surveys in 2016

Lose 10 pounds (15?). Finally quit smoking. Travel to exotic far-off lands. Be less stressed. Yes, these are among the most commonly-broken New Year’s Resolutions. Hey, stuff happens. We all know this. At Inquisium we’re not here to judge. But may I suggest six resolutions you should embrace for 2016? While knee-deep in the holiday

7 Steps to Prepare Data for Analysis

We researchers spend a lot of time interviewing our clients to determine their needs. Then we go about carefully creating a plan to collect the data that will be most useful. Having done that, the appropriate instrument is carefully crafted that will generate data that can ultimately be transformed into knowledge. All this up-front work necessitates and lot