How to Collaborate with Marketing and Meetings Management

For the last decade, the meetings management conversation has revolved around risk management, compliance, and cost savings. However, travel managers still struggle with how to fully wrap their arms around meetings and events, with technology being a key solution. On the flip side, marketing events, such as road shows and user conferences, are measured by


meetings management business case

How to Implement a Meetings Technology Tool

The final piece of the meetings management puzzle is choosing and implementing technology. People often wonder why we put this step last, but it’s because you need to know your goals with technology (and meetings) in order to get the most out of it. The best technique for implementation is to do it in phases.


How to Use Resources to Help in Meetings Manangement

Hopefully, this blog series has helped lay the foundation to guide you through the process of selling meetings management internally and gaining internal adoption. That said, enlisting help from other resources can support you through the process. When Estée Lauder first implemented its meetings program, they received a lot of support from their hotelier partners.


meetings management policy template

How to Communicate Meetings Management Plan Internally

By now we are nearing the end of the processes of selling meetings management. After following the above steps, the initial sale should be complete and you should focus your attention on getting the company to use the program and gain adoption. If executive buy-in is the most difficult piece of implementing a meetings management


How to Develop and Present your Business Case

While your company may not have a culture of writing a formal business case, putting your thoughts in writing can help you to consolidate your thoughts, data, and ideas into a single location. When putting together business cases, some areas to think about are: Current Situation/Business Need Objectives Risks Proposed Strategy Justifications and Impacts Expected


meetings management program cost

How to Estimate Your Meetings Cost Savings

While I mentioned a couple of weeks ago that for many companies, cost savings is not enough of a driver to secure complete buy-in or get the go-ahead for implementing a meetings management program, the question of financial implications will inevitably arise. Before undergoing any business case conversation with your executive team, it is important


How to Develop a Meetings Policy

Last week I talked through some of the reasons your company might be looking at implementing a meetings management program. The next step is to outline your meetings policy. I’m still surprised by how many organizations still do not have a meetings policy in place, even something informal. The true value of a meetings policy is to


Understand the Reason for Strategic Meetings Management

As discussed in last week’s post, meetings management programs have developed a reputation for being difficult and incredibly time-consuming to implement. This blog series will help you simplify the process and achieve executive buy-in and company adoption. Historically, meetings program managers embraced this initiative for the potential cost savings. Strategic meetings management research proved that


How to Successfully Sell Meetings Management in 7 Easy Steps

At the Global Business Travel Association (GBTA) Convention in Denver, I had the opportunity to lead a discussion on selling meetings management to executives by securing internal buy-in. During the discussion, I was joined by Cvent clients Kiewit and Estée Lauder, who both won Plannie Awards at Cvent CONNECT 2016 for exemplifying success in their event