5 Ways to Save on Event Costs

By MarketingProfs When the words “event” and “budget cuts” are used together, other words can spring to mind: “cheap” and “lacking.” In reality, however, it’s possible to reduce the...

Event Budgeting: 9 More Tips for Avoiding Sticker Shock

It’s not easy to create an event budget with no surprises. There are often unanticipated expenses, fees and incidentals that can add up quickly. Here are some important costs to keep in mind to avoid sticker shock. Wi-Fi Don’t assume that this is included. Wi-Fi costs need to be clarified for both guests rooms and


4 Kickstarters for Creating “Wow” (Without Breaking the Bank)

When the sky’s the limit for your budget, creating “wow” moments at your meeting is more a matter of imagination and logistics than anything else. But for the vast majority of meeting professionals who find the pressure is always on to exceed expectations and deliver a truly memorable event while working with a tight budget,


Market your hotel restaurant

Conference Experience vs. Revenues: Can You Serve Two Masters?

Event planners face growing challenges in today’s hyper-connected world. As conference audiences enjoy greater access to information and people via the web, their conference palates grow more demanding. If someone is going to invest several days and several thousand dollars to attend a live conference, they expect more insight than they can access from their


Hotel Marketing Stunts

Are you Negotiating for the Right Things for F&B?

I have found that when I ask colleagues why they are attending a meeting, I get answers like, networking, education, etc. But when they return and I ask how the meeting was, they usually start describing the food and beverage events. Ergo, food and beverage is important to the success of your meeting. People generally


How to Collaborate with Marketing and Meetings Management

For the last decade, the meetings management conversation has revolved around risk management, compliance, and cost savings. However, travel managers still struggle with how to fully wrap their arms around meetings and events, with technology being a key solution. On the flip side, marketing events, such as road shows and user conferences, are measured by


meetings management business case

How to Implement a Meetings Technology Tool

The final piece of the meetings management puzzle is choosing and implementing technology. People often wonder why we put this step last, but it’s because you need to know your goals with technology (and meetings) in order to get the most out of it. The best technique for implementation is to do it in phases.


How to Use Resources to Help in Meetings Manangement

Hopefully, this blog series has helped lay the foundation to guide you through the process of selling meetings management internally and gaining internal adoption. That said, enlisting help from other resources can support you through the process. When Estée Lauder first implemented its meetings program, they received a lot of support from their hotelier partners.


meetings management policy template

How to Communicate Meetings Management Plan Internally

By now we are nearing the end of the processes of selling meetings management. After following the above steps, the initial sale should be complete and you should focus your attention on getting the company to use the program and gain adoption. If executive buy-in is the most difficult piece of implementing a meetings management


How to Develop and Present your Business Case

While your company may not have a culture of writing a formal business case, putting your thoughts in writing can help you to consolidate your thoughts, data, and ideas into a single location. When putting together business cases, some areas to think about are: Current Situation/Business Need Objectives Risks Proposed Strategy Justifications and Impacts Expected