September 19, 2016 // 2 min read
By now we are nearing the end of the processes of selling meetings management. After following the above steps, the initial sale should be complete and you should focus...
September 12, 2016 // 2 min read
While your company may not have a culture of writing a formal business case, putting your thoughts in writing can help you to consolidate your thoughts, data, and ideas into a single location. When putting together business cases, some areas to think about are: Current Situation/Business Need Objectives Risks Proposed Strategy Justifications and Impacts Expected
August 29, 2016 // 2 min read
While I mentioned a couple of weeks ago that for many companies, cost savings is not enough of a driver to secure complete buy-in or get the go-ahead for implementing a meetings management program, the question of financial implications will inevitably arise. Before undergoing any business case conversation with your executive team, it is important
August 22, 2016 // 2 min read
Last week I talked through some of the reasons your company might be looking at implementing a meetings management program. The next step is to outline your meetings policy. I’m still surprised by how many organizations still do not have a meetings policy in place, even something informal. The true value of a meetings policy is to
August 15, 2016 // 2 min read
As discussed in last week’s post, meetings management programs have developed a reputation for being difficult and incredibly time-consuming to implement. This blog series will help you simplify the process and achieve executive buy-in and company adoption. Historically, meetings program managers embraced this initiative for the potential cost savings. Strategic meetings management research proved that
August 08, 2016 // 2 min read
At the Global Business Travel Association (GBTA) Convention in Denver, I had the opportunity to lead a discussion on selling meetings management to executives by securing internal buy-in. During the discussion, I was joined by Cvent clients Kiewit and Estée Lauder, who both won Plannie Awards at Cvent CONNECT 2016 for exemplifying success in their event
July 10, 2016 // 2 min read
A Banquet Event Order, commonly referred to as a “BEO,” is a document that outlines the details of your event. It serves as a guideline for the hotel to execute and communicate logistics to all necessary hotel departments. The onsite Event or Catering Manager builds the BEO and will typically send it to you for
May 31, 2016 // 1 min read
According to the IBM Global Chief Marketer Officer Study, almost two-thirds of CMOs believe ROI will be the primary measure of their effectiveness. Discover insights that will increase your events’ ROI and effectiveness year-over-year. You have the power to utilize data about attendee engagement, traffic, and feedback to catapult the success of your events. Check
May 17, 2016 // 2 min read
Actionable attendee data is one of the most powerful marketing weapons in an event professional’s arsenal. Data shows you what your guests want from your event and how to improve their future experiences. Tracking the attendee journey produces actionable data for your organization. By measuring attendee movement from registration to post-event, you gain the pieces
May 03, 2016 // 2 min read
If you walk up to someone in your organization and ask what makes for a successful event, chances are you’ll get very different answers. While revenue is an obvious (and important!) goal, tracking and forecasting event expenses is typically a planner’s nightmare. Thankfully, when you have the right metrics available, measuring success becomes easier, quicker,