How to Estimate Your Meetings Cost Savings

While I mentioned a couple of weeks ago that for many companies, cost savings is not enough of a driver to secure complete buy-in or get the go-ahead for...

How to Develop a Meetings Policy

Last week I talked through some of the reasons your company might be looking at implementing a meetings management program. The next step is to outline your meetings policy. I’m still surprised by how many organizations still do not have a meetings policy in place, even something informal. The true value of a meetings policy is to


Understand the Reason for Strategic Meetings Management

As discussed in last week’s post, meetings management programs have developed a reputation for being difficult and incredibly time-consuming to implement. This blog series will help you simplify the process and achieve executive buy-in and company adoption. Historically, meetings program managers embraced this initiative for the potential cost savings. Strategic meetings management research proved that


How to Successfully Sell Meetings Management in 7 Easy Steps

At the Global Business Travel Association (GBTA) Convention in Denver, I had the opportunity to lead a discussion on selling meetings management to executives by securing internal buy-in. During the discussion, I was joined by Cvent clients Kiewit and Estée Lauder, who both won Plannie Awards at Cvent CONNECT 2016 for exemplifying success in their event


Power of Insights

Access to Instant Insight Drives Better Attendee Experiences

According to the IBM Global Chief Marketer Officer Study, almost two-thirds of CMOs believe ROI will be the primary measure of their effectiveness. Discover insights that will increase your events’ ROI and effectiveness year-over-year. You have the power to utilize data about attendee engagement, traffic, and feedback to catapult the success of your events. Check


The New Data Gold Mine for Event Marketers [Infographic]

Actionable attendee data is one of the most powerful marketing weapons in an event professional’s arsenal. Data shows you what your guests want from your event and how to improve their future experiences. Tracking the attendee journey produces actionable data for your organization. By measuring attendee movement from registration to post-event, you gain the pieces


The Planner’s Guide to Measuring Event Success (The Right Way)

If you walk up to someone in your organization and ask what makes for a successful event, chances are you’ll get very different answers. While revenue is an obvious (and important!) goal, tracking and forecasting event expenses is typically a planner’s nightmare. Thankfully, when you have the right metrics available, measuring success becomes easier, quicker,


Budgeting: How to Estimate Coffee Consumption

One of the most common conversations I encounter in the event planning industry is that of coffee consumption. How is my company charged? Per gallon or per cup? Can I put a cap on how much is consumed, so I don’t exceed my budget? What quantities of consumption should I expect with a group of



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The Event Effect: It’s the ROI Businesses Should Care About

We’ve all been to tradeshows, attended in-person events and even participated in webinars or virtual conferences. Some of us are looking for that competitive edge that helps us in our careers or our business while others are looking to experience something new. Millions of businesses invest in these types of events each year. According to