Budgeting: How to Estimate Coffee Consumption

One of the most common conversations I encounter in the event planning industry is that of coffee consumption. How is my company charged? Per gallon or per cup? Can I put a cap on how much is consumed, so I don’t exceed my budget? What quantities of consumption should I expect with a group of



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The Event Effect: It’s the ROI Businesses Should Care About

We’ve all been to tradeshows, attended in-person events and even participated in webinars or virtual conferences. Some of us are looking for that competitive edge that helps us in our careers or our business while others are looking to experience something new. Millions of businesses invest in these types of events each year. According to


5 Ways to Save on Event Costs

By MarketingProfs When the words “event” and “budget cuts” are used together, other words can spring to mind: “cheap” and “lacking.” In reality, however, it’s possible to reduce the budget for your function and still deliver great attendee experiences. Follow these 5 tips to save on event costs: Be open-minded. Just because a conference is traditionally


Catering Terms: What do they mean?

Every industry has its jargon. Catering is no different. To make your job as a meeting planner easier, here are some terms you should know: A la Carte – each menu item is priced individually as opposed to an entire menu for one fixed price. A la Minute – food that is prepared to order,


Banquet Service Ratios

Do you negotiate service levels? Do you ask hotels what their service ratios are? Understaffed meal service is not compatible with successful events; regardless of the quality of a catered function’s food and beverage, room setup, and overall ambience, poor service reduces significantly the attendees’ appreciation and enjoyment of the event. The cost of labor


Gratuities, Tips and Service Charges: Where Does Your Money Go?

I have heard so many variations of these charges over the years, I thought I would take this opportunity to try and come to some sort of consensus. I am going to explain the way I understand it. Please use the comments area below to expand on or disagree with what I am presenting. Tips