May 31, 2016 // 1 min read
According to the IBM Global Chief Marketer Officer Study, almost two-thirds of CMOs believe ROI will be the primary measure of their effectiveness. Discover insights that will increase your...
May 17, 2016 // 2 min read
Actionable attendee data is one of the most powerful marketing weapons in an event professional’s arsenal. Data shows you what your guests want from your event and how to improve their future experiences. Tracking the attendee journey produces actionable data for your organization. By measuring attendee movement from registration to post-event, you gain the pieces
May 03, 2016 // 2 min read
If you walk up to someone in your organization and ask what makes for a successful event, chances are you’ll get very different answers. While revenue is an obvious (and important!) goal, tracking and forecasting event expenses is typically a planner’s nightmare. Thankfully, when you have the right metrics available, measuring success becomes easier, quicker,
March 09, 2016 // 3 min read
One of the most common conversations I encounter in the event planning industry is that of coffee consumption. How is my company charged? Per gallon or per cup? Can I put a cap on how much is consumed, so I don’t exceed my budget? What quantities of consumption should I expect with a group of
November 03, 2015 // 3 min read
There seems to be a wide range of pricing for mobile apps, and as event managers, we worry about spending our tradeshow budget appropriately. But what if you have budget limitations and are still hoping to have great mobile engagement? Yes, you can have a great mobile app on a small budget if you know
October 31, 2015 // 3 min read
We’ve all been to tradeshows, attended in-person events and even participated in webinars or virtual conferences. Some of us are looking for that competitive edge that helps us in our careers or our business while others are looking to experience something new. Millions of businesses invest in these types of events each year. According to
February 04, 2015 // 3 min read
By MarketingProfs When the words “event” and “budget cuts” are used together, other words can spring to mind: “cheap” and “lacking.” In reality, however, it’s possible to reduce the budget for your function and still deliver great attendee experiences. Follow these 5 tips to save on event costs: Be open-minded. Just because a conference is traditionally
August 06, 2013 // 3 min read
Every industry has its jargon. Catering is no different. To make your job as a meeting planner easier, here are some terms you should know: A la Carte – each menu item is priced individually as opposed to an entire menu for one fixed price. A la Minute – food that is prepared to order,
April 26, 2013 // 3 min read
Do you negotiate service levels? Do you ask hotels what their service ratios are? Understaffed meal service is not compatible with successful events; regardless of the quality of a catered function’s food and beverage, room setup, and overall ambience, poor service reduces significantly the attendees’ appreciation and enjoyment of the event. The cost of labor
May 17, 2012 // 5 min read
I have heard so many variations of these charges over the years, I thought I would take this opportunity to try and come to some sort of consensus. I am going to explain the way I understand it. Please use the comments area below to expand on or disagree with what I am presenting. Tips
