2016 CrowdCompass Benchmark Study

Why Employee Engagement Metrics Matter More than Ever

Let’s face it, employees are either engaged or disengaged. There is generally very little middle ground, and that makes tracking and measuring employee engagement rates rather difficult for HR executives and the C-suite. I read a recent article on LinkedIn from Mark Crowley, Leadership Change Agent, consultant and author. He shared that employee engagement is


2016 Hot Event Industry Trends

At the threshold of a new year, event and meeting planners are able to take a breather. It’s important to keep events fresh, unique and alive, year after year. Devoting quality time to spotting trends can be helpful in shaping future events. Cvent Blog has been discussing a number of them throughout the year. Once


10 Ways to Make Time for Surveys

During the busiest time of the year, how will you get your target audience to find time to fill out your surveys? Even the simplest, most attractive surveys have to fight for attention. But it’s worth it, especially since a 5% increase in customer retention can increase a company’s profitability by 75%. The holidays are



Set Up a Twitter Live Stream at Your Next Conference

Many of us are always plugged in, and research from marketing agency Tecmark even suggests that the average smartphone user looks at their phone over 200 times a day. That’s a staggering number. And what is a ton of that usage focused on? You guessed it: social media. A Social World Over 500 million tweets


Independent Hotel

Independent Hotels vs. Big Brand Neighbors

Like it or not, if you’re an independent or boutique hotel, you will have to compete with big brands with larger staff and massive hotel marketing budgets. Whether it’s a Sheraton, Hyatt, Marriott, or Best Western, you’re bound to battle with hotel brands that are larger than life. It may seem like a fruitless uphill


Mobile App Cvent CONNECT

The Event Effect: It’s the ROI Businesses Should Care About

We’ve all been to tradeshows, attended in-person events and even participated in webinars or virtual conferences. Some of us are looking for that competitive edge that helps us in our careers or our business while others are looking to experience something new. Millions of businesses invest in these types of events each year. According to


Event Horror Stories: One Last Scare

Thank you for watching our Event Horror Stories video blog series! If you have your own horrifying experience to share, submit yours in the comment section below. If you haven’t seen them all, take a quick peek at the videos in this post. Happy Halloween!


Cvent Horror Story

Event Horror Stories: I Know What You Planned Last Summer

This week, the focus of our terrible tale is Stacey the event planner, who flirted with danger by perilously ignoring a critical step during her post-event activities. When the phone rings, her planning life begins to unravel amidst a torrent of taunts and complaints that leave her shaken…until the twist ending.   Don’t wait for