Expanding the Marketing Stack with Event Technology

For many organizations, events represent a large share of their overall marketing spend. In fact, many companies allocate anywhere from 20 to 50 percent of their budgets for brand...


Event Data

Using Event Data to Personalize Future Events

Your event is over. Hooray! You did it! But it’s not the end. You’re probably tired and working hard to close out the event, but there’s one more big thing that you need to do. Throughout the event, you gathered tons and tons of data. That data is just sitting out there, ready to be


Automation Evolution

Join the Automation Evolution

If you could increase productivity by 27%, wouldn’t you? I’m not talking about complex mental training, life hacks, or three-day retreats in the jungle. In the world of event planning, if you want to do more, all you need is event management technology. Event planners spend their days surrounded by stacks of bright sticky notes,


mobile event app iPhone

Achieving Mobile App Success with Apple’s New App Store Guidelines

There are promising new developments on the horizon for event organizers when it comes to mobile technology. Apple’s 2017 proposed changes to the App Store Guidelines created a brief stopgap that the industry was forced to navigate. Luckily, Apple revised these changes to make them more event app-friendly. Event organizers can now create engaging mobile


women talking at small meeting

Gaining Visibility into Simple or Small Meetings

In the event management space, a logical assumption would be that larger format meetings, given their scope and breadth, absorb most of a company’s meetings budget. In actuality, for many companies, as much as 50 percent of their meeting spend goes towards managing small meetings, according to industry sources. Managing the spend for these meetings


time saving tips event planners 1

Upcoming Webinar: Top Time-Saving Tips from Cvent Experts

Being an event professional has been named one of the ten most stressful jobs for the last four years by Forbes. It’s no secret that event planners leverage every tactic in the book to get the most out of their day (and, let’s be honest, many of their nights). How do you gain back this valuable


Charts and Numbers

Managing Up: How to Make Execs Understand Event ROI

When it comes to proving the success of your event, sometimes you have to learn how to speak a different language. Turns out, your boss, company executives, or the board of directors may not define success in the same way that you do. What do you do when you have to prove your worth, but


Get a Brooklyn Experience with Luxury Service at The William Vale

The William Vale is the newest independent boutique hotel in Brooklyn’s Williamsburg neighborhood. The hotel has 183 contemporary luxury guest rooms —including 25 beautiful suites — that offer spectacular views of Manhattan and the East River. Award-winning chef Andrew Carmellini and NoHo Hospitality Group curate the Southern Italian restaurant Leuca onsite, as well as rooftop


There's Tech for That - Lines

Get Rid of Lines at Your Event

There are a lot of terrible things that can go wrong at events. In most cases, the problems can be resolved without attendees ever knowing about them. The one thing that’s definitely noticed? Lines. Otherwise known as bottlenecks. One of the most visible hiccups onsite, lines are the bane of a planner’s existence. Attendees hate