How to Create a Successful Event Strategy

Creating an event strategy isn’t easy. Even if you have unlimited resources, it’s a challenge to choose the right kind of events to plan, while maintaining a consistent brand...

The Planner’s Guide – Gifts That Keep Guests Talking

As a gift experience company, we talk a lot about how to amplify an incentive trip, but what exactly does that mean and how does it impact you as a planner? It all starts with a couple of questions. “I love your new handbag, where did you get that?” “Cool glasses! Are those new?” Questions


glass wall scribbling notes

Optimizing B2B Event Marketing

Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018. During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing. Challenges to Reaching Our Customers Busier than ever: We don’t always have time to


Mobile Event Apps

Great Events Don’t Just Happen: Mobile Event Apps

When an attendee arrives at your event, they’re there for two main reasons: networking and content. But as the planner, you aren’t just responsible for creating networking opportunities and providing great content. You also need to help attendees get where they need to go and communicate with them onsite. Remember those clunky event guides and


7 Creative Event Food Displays

Events are all about your attendee’s experience and one of the easiest ways to make a lasting impression with them is through food. As the planner you want your attendees talking about everything at your event, from the keynote speaker to the decor. The end goal is to have the event really stay on their


Upcoming Webinar: How To Get Support With Your Cvent Account

The first day at a new company can be exciting and overwhelming at the same time. With so many new faces and processes, it might be hard to keep things straight. We know that on-boarding the Cvent platform can feel the same way, but with the help of our Client Services team you will have


7 Things to Tweet When You Get Stuck

Every now and then we all get a little writer’s block. The other day I frustratingly typed “help me write” into the Spotify search bar, hoping it would give me a playlist that would break down my mental walls. It did thankfully, apparently, I’m not the only one with this issue. It’s pretty normal to


5 Reasons Why You Need to Get Cvent Certified Today

Most people can agree that they don’t like tests. Tests are stressful and take time to study for. The moment when you pass a test, however, makes all of the stress and time put into it so worth it. Passing the Cvent Certification exam feels the same way; you are proud to be known as


Understand Your Consumers With These Market Research Questions

The key to successful events and products is really understanding your market. Launching a new product or service can be stressful and promoting them can be difficult. That’s why understanding what your market needs from you is essential and why strong market research is important. The best way to understand your market is to get the


Service Is Key to Creating Memorable Experiences

In May 2017, there were 200 hotel projects in development in New York City. Less than six months later, that number increased to 260 new hotels that would soon be presenting additional options for travelers — fueling the fire of competition among hotels. Looking at the hotel landscape in New York City, with so many