Satisfy Your Craving For Higher ROI

Did you know that, according to Forrester, 25% of a company’s marketing budget goes towards putting on events? With that much money being spent on events, it’s important that...

Event Branding

Rate Yourself: How’s Your Event Branding Game?

You may not be aware of how critical branding is, but think about it. You can recognize a Starbucks cup a hundred feet away. Glistening golden arches serve as a siren call, beckoning you to McDonald’s. Why then, would you place less emphasis on your own company’s branding? A brand is more than just pretty



Event Invites

There’s Tech for That: Event Invites

To print or not to print? While printed invitations are beautiful, they’re also costly, easy to lose, and hard to track. Today, the pros of using online email marketing tools often outweigh the cost and challenges that come with mailing printed invitations. Technology has improved drastically. If you haven’t thought about sending email invitations or


Power of Personalization

Registration Forms Attendees Want to Fill Out

The registration form, after a basic landing page form fills to get more event info, is the first place you’ll collect attendee info. Registration forms can be clunky, cumbersome, and long. But they’re only that way because planners want to utilize the interaction for all it’s worth. If set up the right way, the form



barcode scanner

The Business of Events: Digitizing Your Event Data

Relegating your event data “offline” is a missed opportunity.  As a marketer, it’s in your best interests to use the information you capture onsite at your live events to build a better, more complete profile of your attendees. From C2B to B2B, “generic” is a marketer’s worst enemy. What you don’t know *will* hurt you.


Website

Branding Your Event Website: 6 Things To Remember

These days, it’s pretty likely that if you’re throwing an event, you’re going to create an event website. It’s important to remember that your event website should be an extension of the brand the event is for – not a completely separate entity. You want potential attendees to recognize the site as belonging to the


AAA Four Diamond Property Offers the Finest Service in the Perfect Location

The luxurious Atlantis Casino Resort Spa in Reno, Nevada, has everything groups want in a destination. With the finest service in the perfect location, this AAA Four Diamond property is an all-in-one venue that checks off everything on a meeting planner’s wish list, including 50,000 square feet of flexible meeting space and a 30,000 square


Bali: A Name that Evokes Thoughts of Paradise

Popularly known as ‘Island of the Gods’, the tropical island of Bali has become a go-to destination for travelers, not just in Indonesia but all around the world. Beautiful beaches, wonderful natural sites, and colorful ceremonies together create the achingly beautiful scenery of Bali. But Bali is far beyond just a holiday destination. It has