Debunking the Myths Around Strategic Meetings Management

 This blog isn’t intended to be the meeting and event industry version of Snopes, but every once in a while we’ll hear some chatter (repeated time and again)  and realize there are a few myths we may want to dispel. Specifically, around Strategic Meetings Management (SMM). SMM is the evolving practice of applying sound business


(Fund) Raising the Bar: The Value of Event Tech for Nonprofits

Limited budgets, fluctuating staff sizes, lack of time–if you’re a professional working for a nonprofit organization, you’re likely faced with a myriad of challenges, most of which are centered around reaching fundraising goals year after year. One of the tried-and-true ways meeting and event planners in the nonprofit world reach these goals is by holding


Attendees Remember Experiences Not Meetings

Life events are made of memories and experiences. Between the moments of things we have to do like laundry, board meetings, conference calls and eating are magical moments that make each day unique and memorable. Personally those come in hugs from our kids, talks with friends or time with loved ones. For business those come


2016 CrowdCompass Benchmark Study

Event Feedback Basics–Part 2: Strategic Feedback vs. Ad-hoc Feedback

It’s understandable why meeting and event feedback often gets neglected by marketers and event planners. After all, there’s a lot that goes into planning and executing a successful event. Most notably, you need to pick the venue, plan the sessions, coordinate speakers, book sponsors, and develop experiences that deliver memorable value. As a result, even if an event planner understands that collecting feedback


7 Apps You Need To Download Before Your Next Event

Walk into any conference, trade show, meeting, etc. today and you’ll probably see people on their phones. This isn’t necessarily a bad thing, our smart phones help us stay connected with family and friends, and have greatly enhanced the event experience for attendees. In the age of digital, event attendees are relying more and more


Event Feedback Basics–Part 1: Learning How to Listen

Despite working in a digital age that’s made it easier than ever to meet with people and conduct business virtually, face-to-face interactions win the day. For proof, just look at the growth and investment in the event marketing industry. And because of this growth,  it’s become increasingly critical for marketers, meeting and event planners, and business decision makers to


Need Some Event Marketing Tips? Here are the Essentials

Live events are powerful.  And they don’t have to be budget drainers–they can actually be big money-makers for your organization. In fact, recent Forrester research shows that successful organizations allocate nearly 25% of their B2B budgets on events, noting that these in-person events are the second most effective marketing tactic. With all this money being earmarked, it makes sense for planners and marketers to


5 Things You Need to Know About Attendee Engagement

“Attendee Engagement.” It’s a term much bandied about in the meeting and event industry. Very often, it’s the catch-all benefit that event technology vendors will dangle in front of you. But what does “attendee engagement” really mean? How do you measure it? And how do you get more of it? Know what attendee engagement means


10 Things You Didn’t Know About Camelback Resort

SPLASH.  Camelbeach is PA’s LARGEST outdoor waterpark. Most waterparks are built on a vacant lot or look like they are in a warehouse.  But Camelbeach is located on 15 acres right at the base of beautiful Camelback Mountain.  Camelbeach is wetter, wilder and crazier than any other waterpark around.  With over 50 rides and attractions,