November 02, 2016 // 3 min read
34 Ways to Increase Customer Survey Response Rates
Every once in awhile, it’s a good idea to step back and examine our response rates. Here are a few ideas to get you started. Switch up your subject...
November 02, 2016 // 4 min read
Part 2: How to Recruit 3 Types of Survey Support
In Part 1 of this two-part blog series, we discussed the importance of recruiting the support necessary for your survey programs to succeed. The first part focused on recruiting executive buy-in and a project owner. The final type of support you need is from your survey respondents. Here is how you get it: Recruiting Respondents:
November 02, 2016 // 3 min read
Making the Most of Your Training Initiatives
Employee learning (training and development) initiatives are no small piece of the pie when it comes to organization’s budgets. According to ATD’s 2013 States of the Industry report, organizations spent $164.2 billion on employee learning in 2012. Of this, 61% was spent internally. Training and development initiatives differ from company to company, but the reason
November 02, 2016 // 2 min read
3 Easy Email Marketing Tips to Fill Your Seats
We are all looking to get more attendees at our next event, but what are we doing wrong? Turns out a lot of us are doing too much (or maybe not enough) when it comes to email marketing. Since email marketing is more of an art than it is a science, we all have a
November 02, 2016 // 3 min read
3 Ways To Use LinkedIn for Events
Sometimes LinkedIn gets overlooked in the event-related social media talk. And there is good reason for this: While there certainly are ways to use LinkedIn for events, it has a less viral nature than Facebook, Twitter, Pinterest and Instagram. And it takes a much more intentional focus to make it work for you. That being
November 02, 2016 // 5 min read
11 Reasons You Should Be Using Content Marketing to Market Your Events NOW
Online presence may be the best reason to employ a content marketing strategy for your event. The reality of the digital age can render event marketers without one, nearly invisible. Yet the more you look at it, the advantages begin to compound. Content marketing offers more opportunities for exposure that is less objectionable than traditional
November 02, 2016 // 4 min read
Conference Experience vs. Revenues: Can You Serve Two Masters?
Event planners face growing challenges in today’s hyper-connected world. As conference audiences enjoy greater access to information and people via the web, their conference palates grow more demanding. If someone is going to invest several days and several thousand dollars to attend a live conference, they expect more insight than they can access from their
November 02, 2016 // 3 min read
Conference Sponsors Need an Activation Boost
In today’s crowded marketplace, sponsors need more to justify their continued investment in your event. They’re counting on you to step up and help them capture something bigger. As I scan through a pile of sponsor prospectuses, nearly every one leads with what the conference host will provide (logos, signage, ads, podium time, etc.). A
November 02, 2016 // 4 min read
Building Conference Communities: 5 Tips from the TV Sitcom Cheers
Back in the ’80s, a sleeper hit emerged known as “Cheers.” Set in a Boston neighborhood bar, it featured a likeable yet quirky cast of characters who would mix, mingle and debate over a multitude of topics. Conversations at Cheers often tipped in favor of the ridiculous, but sometimes the banter would go deeper…. I
November 02, 2016 // 3 min read
Three Detours To Scoring a Conference Registration YES
Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. What’s up with that? For every smooth registration, there are many other frustrating moments that cause people to bail on your conference invitation. You worked hard to earn that “maybe” click. Here are three detours that could be getting in the
