Inside the Marriott-Starwood Merger

Set to be the first hotel group with over one million rooms, Marriott International is on track to merge with Starwood Hotels & Resorts Worldwide. The acquisition of the...

meetings management business case

How to Implement a Meetings Technology Tool

The final piece of the meetings management puzzle is choosing and implementing technology. People often wonder why we put this step last, but it’s because you need to know your goals with technology (and meetings) in order to get the most out of it. The best technique for implementation is to do it in phases.


Content Marketing

Be Thankful for Feedback: Good, Bad, and Indifferent

The ebbs and flows of sales in the retail world, specifically during the holidays, can keep a lot of store owners up all night. What worked once in the past might be a disaster today. This goes for both large chains, and small businesses. Recently, we’ve seen many large retailers make big moves: testing out


meeting program risk

Tips for Measuring Frequency of Usage in Surveys

There are two ways to get to the question of frequency of use. The first is to analyze your transactional data and create a suitable measure, such as the average number of visits in the last week, month, year etc. This provides a reliable benchmark, but it does not allow you assess the attitudes behind


Creative Hotel Coffee Breaks

Online Survey Best Practices: Please Select all that Apply

Multiple select question types is one of the most commonly used items in survey questionnaires. But like any question type, there are several online survey best practices that go along with the multiple select (or Select all that apply) question type. Always include a None option as an exclusive choice Take the example survey question


Savvy Tag Talk: Do You Have a Passion for Last-Minute Details?

As the leading source of registration and meeting supplies, we know a thing or two about name tags, as well as how to make event check-in and ultimately your meeting the best it can be. Our founder, a certified meeting planner, experienced first-hand all the challenges of event registration. In 1985, pc/nametag® founder began developing


Survey Response Design: Mutually Exclusive & Collectively Exhaustive Categories

At minimum, two specific characteristics define a good list of response options for survey questions.  First, the categories (response options) must be mutually exclusive, which means they do not overlap with one another.  Second, survey response options must be collectively exhaustive, meaning they provide all possible options that could comprise a response list.  Let’s take


15 Key Questions for B2B Market Research Surveys

If you’re marketing products or services in the business-to-business (B2B) space, you’ll want to read today’s blog post. It will show you questions you can ask potential customers to determine if your business idea is viable. Since every business is different, some of these questions may not be relevant. However, they provide a jumping point for


Hotel Trends and More

3 New Hotel Trends to Make You Smile

In 2016, venues are embracing their creativity. Hotels around the world are taking advantage of new trends emerging in the industry. Customizing the event and hotel experience is at the top of planners’ lists when optimizing their strategies, and hotel professionals have taken note. See the list below for ideas on how to up your


Wi-fi User

Know Your Rows and Columns: How to Do a Cross Tabulation Analysis

Data can be analyzed in numerous ways. There are a few go-to methods that every researcher needs to be proficient with. The tool of choice for diving into survey data is the crosstabulation. There are fancier multivariate techniques, and those have their place, but for everyday use, the crosstab is the preferred method for analyzing