January 11, 2018 // 2 min read
Event planners and marketers have a common nemesis: the digital divide between live events and the analytics that prove their worth. It can feel as great as a leap...
October 19, 2017 // 2 min read
Meeting and event planners (and marketers!) know better than anyone the incredible impact that events can have on their organizations. From bringing in critical ROI to helping attendees build critical business relationships and key industry connections, the power of face-to-face interactions and human connections cannot be measured—or so you might think. Your conferences, trade shows,
October 18, 2017 // 5 min read
With 490+ people attending, our first-ever Cvent CONNECT Europe was an amazing success, filled with inspiration, education, and insights! Our conference included some great news about how we’re improving our platform to maximize the impact of your events, regardless of their size, key industry trends, and how to further leverage the power of your events. Here’s
October 02, 2017 // 4 min read
Despite working in a digital age that’s made it easier than ever to meet with people and conduct business virtually, face-to-face interactions win the day. For proof, just look at the growth and investment in the event marketing industry. And because of this growth, it’s become increasingly critical for marketers, meeting and event planners, and business decision makers to
September 20, 2017 // 2 min read
Live event data is a goldmine of critical information left largely undiscovered by most meeting planners, event producers and marketers–which means many in the meeting and event industry are ignoring valuable insights that could vastly improve their entire event experience, and lead to more event ROI. Our new study, developed in partnership with Event Marketer,
September 04, 2017 // 2 min read
My last post mentioned that, for many companies, cost savings is not enough of a driver to secure complete buy-in or get the go-ahead to implement a meetings management program, the question of financial implications will inevitably arise. Before undergoing any business case conversation with your executive team, it is important to at least have a
July 03, 2017 // 1 min read
Marketing and events go hand-in-hand. In fact, in a new report sponsored by Cvent, the Aberdeen Group found that 72% of its marketing respondents are responsible for managing or contributing to events. With so much scrutiny on the bottom line and return on event (ROE), Aberdeen’s research makes a clear case why organizations should be
June 15, 2017 // 3 min read
Reggie Aggarwal, Founder & CEO of Cvent, Steve Lucas, CEO of Marketo, and legendary comedian Jay Leno delivered exciting keynotes at Cvent CONNECT. Reggie kicked things off by speaking about the reason why we’re all here: to experience the power of human connection. Specifically, on a day he calls “convergence day.” Convergence day, unique to
June 15, 2017 // 3 min read
Big things are in store for Cvent in the very near, and not-so-distant future. Chuck Ghoorah, Co-Founder & President of Worldwide Sales and Marketing at Cvent introduced the 2017-2018 product roadmap for attendees at Cvent CONNECT, taking place at the Mandalay Bay Resort and Casino in Las Vegas. Expanding on Cvent Founder & CEO Reggie Aggarwal’s
June 15, 2017 // 5 min read
The 5th Annual Plannie Awards, celebrating the perseverance, creativity, and innovative spirit of our customers, were held today at the Mandalay Bay Resort and Casino in Las Vegas as part of the Cvent CONNECT conference. Here’s a list of this year’s winners. Congratulations to you all! SMM Star Winner: Amazon This is the First Plannie