Secrets to Filling Rooms During Your Slow Periods

Whether you’re a boutique property, an upscale resort, or anywhere in between, all hotels endure days, weeks, months when vacancies outnumber occupancies. Every hotel or resort has a slow...

Hotel Marketing Stunts

The Top 5 Nontraditional Hotel Marketing Stunts

If you’re perusing hotel websites as much as I am for a living, then you’re bound to come across some of the wittiest and off-the-cuff hotel marketing ideas on the planet. Whether completely out-of-the-box  or unprecedented versions of the box itself, these hospitality marketing strategies aren’t just selling rooms, they’re starting conversations. They’re standing out.


SMERF Community

Gaining SMERF Group Business Where You Live

You’ve heard the idiom, I “couldn’t see the forest for the trees.” Are you working your SMERF (Social, Military, Educational, Religious, Fraternal) market harder, not smarter, by missing the obvious? Who are the SMERFs among you? Let’s examine SMERF opportunities that hit you where you live. The SMERF Among Us Do you attend church or


hotel palm trees

What Successful Hotel Professionals Do Every Morning

There’s something that can be said about the way people start their day, particularly successful people. We can learn a lot from their routines. I tweeted talented hotel professionals to share their mourning routine. From hotel marketing and increasing group sales to hotel operations, it’s a diverse group of professionals. There isn’t an ideal routine


Hotel Strategy

40 Overused Words and Phrases to Avoid in Destination Marketing

It’s every hospitality marketing professional’s goal to stand out among the noise, and be the brand that rises to the top, sticks in peoples’ memories and creates an emotional response that drives a purchase. However, despite the best efforts of DMO Internet marketing teams to deliver that impact with “unique messaging,”  it’s falling on deaf


OTA Marketing

The Secrets Behind a Winning OTA Strategy

There’s no denying that Online Travel Agencies (OTA) are marketing powerhouses. With cutting-edge technologies, targeted email lists with subscribers in the millions, and a talented team of hospitality professionals dispatched to every part of the globe, OTAs have a worldwide reach of traveler consumers that a hotel marketing team could only dream of. I chatted


City Taglines: Don’t Make These Mistakes

Beyond genius. Those are the words to describe the writers behind Las Vegas’ famous and oft-repeated tagline, “What Happens in Vegas, Stays in Vegas.” Who hasn’t succumbed to the wiles and wild ways of Sin City? That simple tagline means so much, in so many different ways, to all of us who have ever stepped


Hotel Exterior

How Boutique Hotels Get Creative in Marketing

Social media is one of the most popular ways boutique hotels can creatively market their businesses. The Roger Smith boutique hotel located in New York City became heavily involved in Twitter and started featuring “Tweetups,” where people of like-minded interests gather in person. It’s now considered one of the best places to host a social


Conference Center Marketing

What You Haven’t Learned about How to Market a Conference Center

Conference centers are often confused for hotels or convention centers. If you have experience selling or marketing a conference center, you are already well-aware that planners (both seasoned and new) have a misconception about what makes each of these venues distinct and unique in their own way. To establish an understanding of your venue’s capabilities,


Luxury Hotel Marketing

Language of Luxury: Clichés and Their Smarter Alternatives

When it comes to hospitality marketing online, words carry a lot of weight. Your choice of words has the power to impact how travelers see your brand, your hotel’s search rankings, and if your site or marketing campaigns attract or repel bookings. With language holding so much clout when marketing hotels online, it’s vital you’re