Gaining SMERF Group Business Where You Live

You’ve heard the idiom, I “couldn’t see the forest for the trees.” Are you working your SMERF (Social, Military, Educational, Religious, Fraternal) market harder, not smarter, by missing the...

hotel palm trees

What Successful Hotel Professionals Do Every Morning

There’s something that can be said about the way people start their day, particularly successful people. We can learn a lot from their routines. I tweeted talented hotel professionals to share their mourning routine. From hotel marketing and increasing group sales to hotel operations, it’s a diverse group of professionals. There isn’t an ideal routine


Hotel Strategy

40 Overused Words and Phrases to Avoid in Destination Marketing

It’s every hospitality marketing professional’s goal to stand out among the noise, and be the brand that rises to the top, sticks in peoples’ memories and creates an emotional response that drives a purchase. However, despite the best efforts of DMO Internet marketing teams to deliver that impact with “unique messaging,”  it’s falling on deaf


OTA Marketing

The Secrets Behind a Winning OTA Strategy

There’s no denying that Online Travel Agencies (OTA) are marketing powerhouses. With cutting-edge technologies, targeted email lists with subscribers in the millions, and a talented team of hospitality professionals dispatched to every part of the globe, OTAs have a worldwide reach of traveler consumers that a hotel marketing team could only dream of. I chatted


City Taglines: Don’t Make These Mistakes

Beyond genius. Those are the words to describe the writers behind Las Vegas’ famous and oft-repeated tagline, “What Happens in Vegas, Stays in Vegas.” Who hasn’t succumbed to the wiles and wild ways of Sin City? That simple tagline means so much, in so many different ways, to all of us who have ever stepped


Hotel Exterior

How Boutique Hotels Get Creative in Marketing

Social media is one of the most popular ways boutique hotels can creatively market their businesses. The Roger Smith boutique hotel located in New York City became heavily involved in Twitter and started featuring “Tweetups,” where people of like-minded interests gather in person. It’s now considered one of the best places to host a social


Conference Center Marketing

What You Haven’t Learned about How to Market a Conference Center

Conference centers are often confused for hotels or convention centers. If you have experience selling or marketing a conference center, you are already well-aware that planners (both seasoned and new) have a misconception about what makes each of these venues distinct and unique in their own way. To establish an understanding of your venue’s capabilities,


Luxury Hotel Marketing

Language of Luxury: Clichés and Their Smarter Alternatives

When it comes to hospitality marketing online, words carry a lot of weight. Your choice of words has the power to impact how travelers see your brand, your hotel’s search rankings, and if your site or marketing campaigns attract or repel bookings. With language holding so much clout when marketing hotels online, it’s vital you’re


OTA Client

3 Tips for Converting OTA Customers

The European Commission’s New Media Trend Watch reveals that 234 million Americans used mobile devices for a three month average period in 2012. There was a 6% increase of smartphone users in that same time period from January 2012 (according to comScore, Inc.). No wonder Online Travel Agencies (OTAs) such as Expedia and Travelocity, are booking hotel rooms in


SMERF Marketing

Does Your Hotel Have the Best SMERF Marketing Strategy?

In the events world, SMERF groups may need extra guidance from the hotel staff. When you think about new projects you’re tasked with at work, if the task is foreign to your job, it can be a challenge to find the right resources as you approach it with caution. It may require extra guidance or