3 Unique Ways CVBs Use Meeting Planner Toolkits

You’ve probably heard how important it is to make a great first impression. It’s an important guideline for CVBs wanting to attract more meetings and events business, too. One...

Cvent | CVB Disaster Response

Training CVBs for Emergency Response

One easy way to increase meeting and events business: become more attractive for bookings. At a time when the world feels more unstable than ever, a simple and important way to do this is to become trained in emergency response. Get Ahead Of The Game According to Travel Safety Risk Consultant and Speaker, Kevin Coffey, most


Cvent | Conversation Selling for CVBs

Is Conversation Selling the Future of CVBs?

With so much of today’s business taking place online, it’s easy to see why some believe the art of the conversation is dead. But if you’re a CVB looking to increase meeting and events business in the new year, you should take another look, specifically at conversation selling. While traditional selling requires new products and experiences for potential clients, conversation selling involves


Cvent - Destination Marketing

Tourism Marketing vs. Event Marketing for Destinations

Destinations throughout the world thrive on a combination of both individual consumers and group/event business. Finding the right mix of business is key, but even more important is knowing the differences in how to market to those two audiences. These two segments are colliding now, into what is affectionately known as “bleisure” travel. The leisure


Hospitality Industry Disaster Relief - Cvent

Hospitality Industry Disaster Relief

In the wake of the recent disasters and tragedies in the US, communities all over the world have suffered from loss. In 2017, we’ve encountered devastating hurricanes, fires, earthquakes, and the deadliest mass shooting in the US. In their wake, hospitality professionals have a great but unique responsibility, different from their big-industry counterparts, because they


Cvent Blog

Creative Ways to Work with DMOs

Event planning takes a village, and the more you include your destination experts, the better your events will be. The hospitality industry has made a major focus shift toward the experience economy, moving farther away from purely transactional relationships. This means that destination marketing organizations (DMOs) are more involved and more valuable than ever. Here


DMO Guest Feedback

How DMOs Use Guest Feedback for Sales and Marketing Plans

Guest feedback is one of the most crucial ways the travel and meetings industry finds major trends, address shortfalls, and enhance their offerings. Gone are the days of a single event feedback survey; you can share your opinions for better or for worse on a number of platforms, from websites and apps to social media.


Cvent Hospitality Cloud

Use Seasonality to Help Planners Create Great Meetings

Seasonality. You know it when you see it — but you may not know that there are two sides to the story. Understand this and you’ll locate the sweet spot that results in happy participants on all sides. (For a crash course, register for our 3-part webinar series here.) For many hoteliers, “seasonality” is just


Cvent Group Business Intelligence for DMOs

How DMOs Use Analytics

“Big Data” is a buzzword that refers to the endless amount of information tracked and analyzed across professional sectors. It’s no different in the hospitality industry, though collecting the data has gotten much easier and more accurate, thanks to technological tools that do just that. Destination Marketing Organizations (DMOs), known traditionally as Convention and Visitor


GBTA Meetings Education program

3 Things That Keep Hoteliers Up at Night

As your property prepares to wrap up its 2016 business, make sure you’re ready to take on 2017. Are you prepared to improve your lead generation, attract planners that are more likely to convert, and claim your fair share of the market? In our FREE upcoming webinar series, 3 Things That Keep Hoteliers Up at