3 Tips for Converting OTA Customers

The European Commission’s New Media Trend Watch reveals that 234 million Americans used mobile devices for a three month average period in 2012. There was a 6% increase of smartphone...

SMERF Marketing

Does Your Hotel Have the Best SMERF Marketing Strategy?

In the events world, SMERF groups may need extra guidance from the hotel staff. When you think about new projects you’re tasked with at work, if the task is foreign to your job, it can be a challenge to find the right resources as you approach it with caution. It may require extra guidance or


Destination Marketing Expert

5 Destination Marketing Tips for Selling Experiences

Today’s travelers seek experiences. More than the creature comforts and amenities, more than packaged entertainment and big-ticket attractions. Out-of-the-ordinary experiences are what truly compels people to pack up and visit your destination. As a destination marketer, you have your work cut out for you. Instead of selling one hotel, one attraction, or one restaurant, you’re