Accentuating the Positive: Influencing Hotel Reviews

“This place is the worst” is not the kind of review that hospitality professionals want to see. Negative reviews, unfortunately, have a tendency to spread far more quickly than...

Hotel Guest Service is Disconnecting in 2018

Hotel Guest Service is Disconnecting in 2018

Despite the growth in new and emerging technology like artificial intelligence (AI), the Internet of Things (IoT), virtual and augmented reality (VR and AR), and more, a growing number of consumers are turning to “analog” experiences. People are choosing board games instead of computer games and interacting with the real world instead of the virtual

4 Creative Ways Hotels Can Work with Influencers

Looking to showcase your hotel in front of new audiences? Influencer marketing is all the rage — and for a good reason. In summer 2017, a study done by influencer marketing platform and shopper marketing agency Geometry Global found that “upwards of 90% of social media users are persuaded to make a purchase after seeing

Cvent - 2018 Outlook for Meetings and Events Industry

2018 Outlook for Meetings and Events Industry

Suffice it to say that hotel and hospitality professionals will have a lot on their plates this year as they react to everything from rapid technology advancements to changing consumers’ needs. Here’s a look at some of the top trends likely to impact you this year. Creative Group, a boutique advertising agency based in Appleton,

Hospitality Technology

Creative Tech that Enables Exceptional Hotel Service

Around the country, hotels are using technology to provide high-touch experiences for guests. Their goal: to understand and anticipate their needs, and by offering new conveniences and options to boost the guest experience. Data and Communication are Foundational Bill DeForrest is CEO of Spire Hospitality, a hotel management company based in Chicago. DeForrest says he

Cvent Passkey Group Room Block Webinar

[Webinar] Unlocking More Group Room Block Revenue

Whether you’re a Passkey pro or a group room block trailblazer, our upcoming webinar, “Take the Next Step to Unlocking More Revenue from Your Group Room Blocks” is for hospitality professionals who want to kick-start the new year with better group marketing and demand management strategies. Register now to learn how Cvent Passkey can help

Passkey Webinar

[Webinar] The Untapped Goldmine for Improving Group Business

End the year on a high note with Cvent’s new two-part webinar series, The Untapped Goldmine for Improving Group Business. Join hoteliers, event planners, and Cvent experts as they dive into little-known ways to increase profit, gain margin, and avoid the pitfalls of missed revenue opportunities in group business. Because when you’re busy entering planner

Cvent Hotel Marketing

3 Ideas Big Hotel Chains Should Borrow From Independents

For business travelers, the benefits of staying at a name-brand hotel come down to quality and trust: Guests know what to expect from their stay with a big brand, and they can appreciate the convenience when heading out-of-town for conferences or meetings. But is that enough? Millennial travelers – who will make up more than

Happy Hotel Customers

Hotel Service for the Best Customer Experience

Andy Stangenberg: Founder, CEO Q-Principle, On Hotel Service With over 27 years of experience in the operational field of the service industry in six different countries, Stangenberg developed a tremendous understanding of service excellence and the importance of service engagement between associates and guests. He taught service and leadership in many countries and owned and

Cvent CONNECT Europe 2017

[Hospitality Highlights] Cvent CONNECT Europe 2017

In early October, hundreds of members of the global MICE and travel community came together in London to attend our inaugural Cvent CONNECT Europe. Guests heard about new technologies and upgrades that Cvent is building as well as the key industry trends and how to further leverage the power of your events. Lots of time