Marketing Tips & Tricks For Independent & Boutique Hotels

We know the large, branded hotels have a leg up on the competition. They have bigger budgets, name recognition, and bustling marketing departments teeming with talent. Despite all of these odds working in favor of large hotels, hotel marketing teams at smaller, independent and boutique properties shouldn’t fret. Instead of surrendering all dream guests to


meeting program risk

Transforming the Guest Experience with iBeacons

One of the latest trends to impact hotel marketing and the guest experience is the iBeacon, which sends a Bluetooth push notification to guests’ mobile devices when they come within close proximity of the iBeacon. This presents an opportunity for on-the-spot guest marketing. Beacon technology is the key to improving guests’ experiences. It can help you



How to Write a Twitter Bio That Attracts Targeted Followers

Why Do You Matter? Answering the question “Why Do You Matter?” can be a daunting task for a hotel sales professional. Let’s face it, sales people are not naturally wired to write about themselves. They are out-and-about building relationships and experiencing the rush of closing business. They let the marketing people handle the task of


Hotel Marketing

Secrets to Filling Rooms During Your Slow Periods

Whether you’re a boutique property, an upscale resort, or anywhere in between, all hotels endure days, weeks, months when vacancies outnumber occupancies. Every hotel or resort has a slow period, an off-season when a hush falls over your property and your hotel marketing team is scrambling for ways to fill rooms. While we can all


Wi-fi User

The Must-Have Hotel Amenities to Win Guests’ Hearts

It’s the little things that matter – especially to our hotel guests, meeting planners, and event attendees who come from near and far to stay with us and experience our property. What’s behind pulling off legendary customer service and review scores, even at the most basic of properties? It comes down to amenities. Whether intuitive


hotel desk

How to Respond to Nightmare Guest Reviews

By now, consistently responding to online guest reviews is a standard procedure nailed down by your hotel marketing strategy. But while several hoteliers are adept at handling in-person feedback and complaints, many are unable to do so effectively online. Some hotels are too nervous to respond at all to bad reviews. But, when you get


Hotel Marketing Stunts

The Top 5 Nontraditional Hotel Marketing Stunts

If you’re perusing hotel websites as much as I am for a living, then you’re bound to come across some of the wittiest and off-the-cuff hotel marketing ideas on the planet. Whether completely out-of-the-box  or unprecedented versions of the box itself, these hospitality marketing strategies aren’t just selling rooms, they’re starting conversations. They’re standing out.


Hotel Professional

Breaking into the Hospitality Industry

At some point, planners decide to join the hotel side, or, more frequently it seems, a supplier wants to become the buyer. Or, if you’re a spectator looking in, maybe you’re interested in tips on how to start a career in the hospitality field. Either way, you want to make a move into the hospitality