October 14, 2014 // 4 min read
Whether you’re a boutique property, an upscale resort, or anywhere in between, all hotels endure days, weeks, months when vacancies outnumber occupancies. Every hotel or resort has a slow...
October 14, 2014 // 5 min read
It’s the little things that matter – especially to our hotel guests, meeting planners, and event attendees who come from near and far to stay with us and experience our property. What’s behind pulling off legendary customer service and review scores, even at the most basic of properties? It comes down to amenities. Whether intuitive
October 14, 2014 // 6 min read
By now, consistently responding to online guest reviews is a standard procedure nailed down by your hotel marketing strategy. But while several hoteliers are adept at handling in-person feedback and complaints, many are unable to do so effectively online. Some hotels are too nervous to respond at all to bad reviews. But, when you get
September 25, 2014 // 5 min read
If you’re perusing hotel websites as much as I am for a living, then you’re bound to come across some of the wittiest and off-the-cuff hotel marketing ideas on the planet. Whether completely out-of-the-box or unprecedented versions of the box itself, these hospitality marketing strategies aren’t just selling rooms, they’re starting conversations. They’re standing out.
September 14, 2014 // 4 min read
At some point, planners decide to join the hotel side, or, more frequently it seems, a supplier wants to become the buyer. Or, if you’re a spectator looking in, maybe you’re interested in tips on how to start a career in the hospitality field. Either way, you want to make a move into the hospitality
September 12, 2014 // 4 min read
You’ve heard the idiom, I “couldn’t see the forest for the trees.” Are you working your SMERF (Social, Military, Educational, Religious, Fraternal) market harder, not smarter, by missing the obvious? Who are the SMERFs among you? Let’s examine SMERF opportunities that hit you where you live. The SMERF Among Us Do you attend church or
September 10, 2014 // 4 min read
What’s the power of a good tagline when marketing hotels online? Consider these timeless slogans and what they’ve done for their companies: The Happiest Place on Earth. What Happens In Vegas, Stays in Vegas. Fly the Friendly Skies. Conjuring up a sensational tagline that stands out is a struggle many hospitality marketers face. More often
September 06, 2014 // 3 min read
For hotel marketers ensuring the hotel’s website is delivering upon expectations and visitors aren’t leaving the website as fast as they arrive is critical. Bounce Rate typically indicates that the visitor’s expectations were unmet. They arrived and did one of the four actions (within 10-30 seconds, depending upon the set or adjusted bounce rate): clicked
September 02, 2014 // 4 min read
Most hoteliers see partnering with an OTA as a necessary evil. Listing your hotel’s room inventory on an OTA can indeed reach millions of eyeballs, but not without you having to give up 20-30 percent in commission fees. So what’s a hotel to do when marketing hotels online? The answer lies in giving travelers a
August 25, 2014 // 5 min read
There’s something that can be said about the way people start their day, particularly successful people. We can learn a lot from their routines. I tweeted talented hotel professionals to share their mourning routine. From hotel marketing and increasing group sales to hotel operations, it’s a diverse group of professionals. There isn’t an ideal routine
