Part 2: Helping Planners Search More Efficiently

In her original post, “What Hoteliers Can Learn from Planner Wish Lists,” Cvent Planner Rachel Andrews dished about her top tips for hoteliers looking to increase group business. When...

Event Planner at Work

Part 1: Understanding Planners’ Needs

In a three-part series, we’ll dive deep into how venues can prepare themselves for their biggest events and exceed the expectations of the industry’s top planners. Understanding planners’ needs was the first tip Rachel offered: “Cvent CONNECT 2016 will be a large conference with several sessions occurring concurrently throughout the day. Not all venues have


Social Media Marketing

Social Selling: Turning Online Conversations into Offline Revenue

Selling is social. Always has been and always will be. However, today social selling has taken on new dimensions and formats. Now we’re tasked with building and maintaining relationships with clients via social media channels, like LinkedIn, Twitter, Facebook, and Instagram. For hotel sales people looking to connect with meeting and event planners, the key


Event Planner

What Hoteliers Can Learn from Planner Wish Lists

On June 26-30, close to 3,000 event and hospitality professionals, partners, and employees will come together at this year’s Cvent CONNECT. As our largest event, Cvent CONNECT 2016 will encourage the best in the business to share ideas, build stronger relationships, and deepen their knowledge of the industry. On Tuesday, June 28, event and hospitality


Content Marketing

Content Marketing: Turning Content into Conversation

Content marketing is the art of narrating a consistent story across all media. Organizations in the hospitality industry have an opportunity to use an engaging content strategy to attract guests before, during, and after their onsite experience. Orchestrating the narration of your company’s story to customers at all stages in their decision-making journey increases their


Cvent Hospitality Cloud Integration

Cvent’s Hospitality Cloud Integration

The Hospitality Cloud team at Cvent is proud to announce an exciting update from our side of the house! As hoteliers and planners know, the eRFP process has removed a tremendous amount of friction from the venue sourcing and group business lifecycle, but we’re not stopping there. In December 2014, Cvent, Inc. acquired Elite Meetings


Meeting Technology at Cvent

Meeting Technology That’s Dominating 2016

Meeting planners and attendees alike are thirsty for technology that amplifies their event experience. According to the International Association of Conference Centres (IACC), meeting planners are wanting and using tech trends more than ever, and not just in the meetings themselves. Tech also plays a big part in researching and booking venues, onsite interactions, and


Cvent Supplier Network Ratings

Maximize Your Cvent Supplier Network Listing with Venue Ratings

Everyone knows first impressions can make or break a relationship, but did you ever consider that your first impression with a planner will most likely occur online? More than 38 percent of planners begin the venue sourcing journey via online group intermediaries, which means your venue’s Cvent profile completeness is critical in making a memorable


Meetings Management Planning

3 Ways to Boost Your Group Business Through Planning

Self-help expert Alan Lakein famously said, “Failing to plan is planning to fail.” This is especially true for hotels when failing to plan could mean thousands of valuable group business dollars left on the table each year. Meeting space in the U.S. is empty approximately 70% of the time. In fact, hoteliers sourced $8 billion


top 5 startups

Top 5 Travel Startups of 2016

The hospitality industry is being disrupted by a growing number of startups that want to change and improve the industry. And in 2016, several startups have made it their mission to help hotels stay connected with their guests without upsetting the flow of everyday business. Check out the following five new startups below and take