Top 5 Travel Startups of 2016

The hospitality industry is being disrupted by a growing number of startups that want to change and improve the industry. And in 2016, several startups have made it their...

Cvent Group Business

5 Ways to Strengthen Your Group Business in 2016

Did you know the average national room occupancy hovers around 80%, but meeting space is empty approximately 70% of the time? This indicates a massive opportunity gap for hotels to generate more revenue with group business. Groups and ancillary services account for one quarter of a trillion dollars annually in the U.S. across the industry,


Social Media

Social Media: A Lead-Generating Powerhouse in 2016

Most hoteliers are familiar with social media. Some have dabbled with Facebook, while others have mastered the ability to build engagement and stronger relationships with customers. Unfortunately, both approaches fail to incorporate social media into the property’s sales strategy. It’s important to remember that social media can be a strong sales and marketing tool. To


How Hotels Use Tech Perks to Increase Direct Bookings

Among tech-savvy travelers, there’s a perception that booking hotel stays through an online travel agency (OTA) such as Expedia or Hotels.com will give them the lowest rates. However, hospitality marketers know there is more to “value” than the price tag. Top hotel brands are fighting back against OTAs by incentivizing guests to book directly with the


Independent Hotel

Independent Hotels vs. Big Brand Neighbors

Like it or not, if you’re an independent or boutique hotel, you will have to compete with big brands with larger staff and massive hotel marketing budgets. Whether it’s a Sheraton, Hyatt, Marriott, or Best Western, you’re bound to battle with hotel brands that are larger than life. It may seem like a fruitless uphill


2016 Trends Hospitality

4 Exciting Forecasted Trends of 2016

2016 promises to be exciting with the Summer Olympics in Rio, and the Presidential Race in our living rooms (and in our pockets) from now until next November. Meetings and events are also back in the news with a changing landscape that includes increased group business and a shift in control from the meeting owner to the hotel


New Hotel Economy

4 Simple Tips for Conquering the New Hotel Economy

Who isn’t always looking for a good deal? Negotiating the best price and not leaving any money on the table has been a strategy of both consumers and planners of group business travel during the past few years. Lower rates, suite upgrades, banquet upgrades and audio-visual needs have all been a part of the “bone


7 Must-Read Books for Hospitality Marketing & Sales Directors

Whether you’re by the pool or lounging around the house after putting in hours at the hotel, most likely you’ll reach for your favorite book. This summer, skip your usual mystery or romance novel for a book that will power up your hotel marketing and sales techniques, while also boosting your industry expertise. With sales


Hotel Marketing Tips

The 10 Hotel Marketing Basics You Must Have in Today’s Market

With such a heavy focus on increasing group bookings at hotels, it’s no wonder that marketing often gets the short end of the stick throughout the hotel industry. It’s the same reason that you’ll see robust sales teams but skeleton marketing crews, or a director of sales and rarely a director of marketing. Your best


Meeting Planner Relationships

Building Relationships With Planners

Salespeople sometimes unfairly get a bad rap. They’re perceived as sleazy, aggressive, spammy and willing to make promises that can’t be delivered to close the deal. And, for hotel salespeople especially, they have another challenge to contend with – the staggering amount of competition also vying for attention from meeting planners. So what’s a group