City Taglines: Don’t Make These Mistakes

Beyond genius. Those are the words to describe the writers behind Las Vegas’ famous and oft-repeated tagline, “What Happens in Vegas, Stays in Vegas.” Who hasn’t succumbed to the...

Hotel Exterior

How Boutique Hotels Get Creative in Marketing

Social media is one of the most popular ways boutique hotels can creatively market their businesses. The Roger Smith boutique hotel located in New York City became heavily involved in Twitter and started featuring “Tweetups,” where people of like-minded interests gather in person. It’s now considered one of the best places to host a social


Hotel SEO

6 Ways Hotels Can Tick Off Google

With all of your hotel marketing programs and practices, at the end of the day Google decides your hotel’s fate. This is why smart hotel marketers scramble to understand the newest set of rules set forth by each Google update. But, for every smart marketer who knows what quasi-SEO practices to stay away from, there


Hotel Ranking

Dissecting the Algorithm Behind Your Hotel’s Reviews and Rankings

How often do reviews play a role in guests or planners booking a hotel? Hotel guests read 6-12 reviews before booking, according to a recent TripAdvisor survey. Interestingly, the survey states 77 percent usually or always reference TripAdvisor before selecting a hotel. This can be a frightful for hoteliers who have received a batch of


Conference Center Marketing

What You Haven’t Learned about How to Market a Conference Center

Conference centers are often confused for hotels or convention centers. If you have experience selling or marketing a conference center, you are already well-aware that planners (both seasoned and new) have a misconception about what makes each of these venues distinct and unique in their own way. To establish an understanding of your venue’s capabilities,


8 Ways to Use Your Hotel’s Post-Stay Email To Your Advantage

If you’re like most hotel marketers, you dedicate most of your marketing chops to building your hotel’s brand, luring travelers to choose your hotel with carefully chosen copy, internet hotel advertising and engaging marketing campaigns. But, what happens after the guest checks out? This is where a majority of hotel marketing staff drop the ball. Most hotels send out a


Luxury Hotel Marketing

Language of Luxury: Clichés and Their Smarter Alternatives

When it comes to hospitality marketing online, words carry a lot of weight. Your choice of words has the power to impact how travelers see your brand, your hotel’s search rankings, and if your site or marketing campaigns attract or repel bookings. With language holding so much clout when marketing hotels online, it’s vital you’re


Creative Hotel Coffee Breaks

Creative Coffee Breaks: How Hotels Are Adding Value To the Meeting

Hotels are coming up with creative “coffee breaks” as a great selling tool for their properties. Many like to involve their attendees as much as possible. “At Caesars Entertainment, properties have had success with bringing the kitchen into the function room. Team building is taken to new heights as the attendees participate in different parts


OTA Client

3 Tips for Converting OTA Customers

The European Commission’s New Media Trend Watch reveals that 234 million Americans used mobile devices for a three month average period in 2012. There was a 6% increase of smartphone users in that same time period from January 2012 (according to comScore, Inc.). No wonder Online Travel Agencies (OTAs) such as Expedia and Travelocity, are booking hotel rooms in


Market your hotel restaurant

How to Market Your Hotel Restaurant

Your hotel’s restaurant has potential to attract repeat local business with the right marketing strategy. Hotel restaurants first started as places for the rich and the elite to enjoy meals until the 20th century, which brought many improvements to the industry. Changes like more casual hotel dining opened up the opportunity for hotel restaurants to dominate