What Hoteliers Can Learn from Planner Wish Lists

On June 26-30, close to 3,000 event and hospitality professionals, partners, and employees will come together at this year’s Cvent CONNECT. As our largest event, Cvent CONNECT 2016 will...

Content Marketing

Content Marketing: Turning Content into Conversation

Content marketing is the art of narrating a consistent story across all media. Organizations in the hospitality industry have an opportunity to use an engaging content strategy to attract guests before, during, and after their onsite experience. Orchestrating the narration of your company’s story to customers at all stages in their decision-making journey increases their


Cvent Hospitality Cloud Integration

Cvent’s Hospitality Cloud Integration

The Hospitality Cloud team at Cvent is proud to announce an exciting update from our side of the house! As hoteliers and planners know, the eRFP process has removed a tremendous amount of friction from the venue sourcing and group business lifecycle, but we’re not stopping there. In December 2014, Cvent, Inc. acquired Elite Meetings


Meeting Technology at Cvent

Meeting Technology That’s Dominating 2016

Meeting planners and attendees alike are thirsty for technology that amplifies their event experience. According to the International Association of Conference Centres (IACC), meeting planners are wanting and using tech trends more than ever, and not just in the meetings themselves. Tech also plays a big part in researching and booking venues, onsite interactions, and


Cvent Supplier Network Ratings

Maximize Your Cvent Supplier Network Listing with Venue Ratings

Everyone knows first impressions can make or break a relationship, but did you ever consider that your first impression with a planner will most likely occur online? More than 38 percent of planners begin the venue sourcing journey via online group intermediaries, which means your venue’s Cvent profile completeness is critical in making a memorable


Meetings Management Planning

3 Ways to Boost Your Group Business Through Planning

Self-help expert Alan Lakein famously said, “Failing to plan is planning to fail.” This is especially true for hotels when failing to plan could mean thousands of valuable group business dollars left on the table each year. Meeting space in the U.S. is empty approximately 70% of the time. In fact, hoteliers sourced $8 billion


top 5 startups

Top 5 Travel Startups of 2016

The hospitality industry is being disrupted by a growing number of startups that want to change and improve the industry. And in 2016, several startups have made it their mission to help hotels stay connected with their guests without upsetting the flow of everyday business. Check out the following five new startups below and take


Cvent Group Business

5 Ways to Strengthen Your Group Business in 2016

Did you know the average national room occupancy hovers around 80%, but meeting space is empty approximately 70% of the time? This indicates a massive opportunity gap for hotels to generate more revenue with group business. Groups and ancillary services account for one quarter of a trillion dollars annually in the U.S. across the industry,


Social Media

Social Media: A Lead-Generating Powerhouse in 2016

Most hoteliers are familiar with social media. Some have dabbled with Facebook, while others have mastered the ability to build engagement and stronger relationships with customers. Unfortunately, both approaches fail to incorporate social media into the property’s sales strategy. It’s important to remember that social media can be a strong sales and marketing tool. To


How Hotels Use Tech Perks to Increase Direct Bookings

Among tech-savvy travelers, there’s a perception that booking hotel stays through an online travel agency (OTA) such as Expedia or Hotels.com will give them the lowest rates. However, hospitality marketers know there is more to “value” than the price tag. Top hotel brands are fighting back against OTAs by incentivizing guests to book directly with the