Making Your Event’s #hashtag Go VIRAL

As a company that hosts an annual conference for meeting and hospitality professionals, we’re familiar with the power of the #hashtag when it comes to live events. This year,...

10 Ways to Incorporate Social Media into Your Events

Planners and marketers alike want attendees actively posting to social media and using the mobile event app. At our upcoming user conference, Cvent CONNECT, we’re encouraging our attendees to share experiences, engage with each other, and help this event live beyond the walls of the amazing Mandalay Bay Resort and Casino. Mobile and social are


Market Your Event Like an Expert

The right marketing can ensure you get the largest and most relevant audience for your event. But your marketing efforts shouldn’t stop there — you want to build a buzz around your event and get your registrants engaged and talking before, during and after the event. Here’s how event planners can achieve just that, regardless


Cvent Hospitality Cloud Social Media Marketing

What the Connection Economy Means for Hotel Marketing

In today’s competitive hospitality market, it can be difficult to have your brand’s voice heard above the noise. Whether at the property or the chain level, marketing and sales professionals struggle to get the most ROI out of their outreach, including hospitality social media marketing. And with so many available channels (digital, email, social media,


Social Media at Cvent

3 Tips to Up Your Hotel’s Social Media Game

Social media can be a fun and effective way to build and expand a loyal customer base for your hotel at little to no cost. But a social media strategy requires more than simply posting about your hotel to Facebook, Twitter, and LinkedIn. Social media platforms offer a lot of technological firepower, but it’s only half


Your New Year’s Resolution: Know Your Snap-Face-Insta-Tweets!

It’s a New Year, and if you’re like me, you’re already regretting that resolution you made in the wee hours of January 1. You know the one I’m talking about. For me, it’s to run that marathon I’ve been talking about for years – and to stop finding new uses for gravy. So allow me


Hotel Checklist

Top 7 LinkedIn Groups All Event Professionals Should Join

Today, there’s a whole world of event resources available online. You can find information on everything from how to negotiate venue rates to ideas for event swag to give away. But one place you might not think about looking for the latest and greatest industry news and tips is LinkedIn, the go-to social network for


Hotel Video Marketing

3 Ways To Add Instagramable Moments To Your Event

In an earlier post, we looked at the social media platforms currently being used by our next generation of attendees. Knowing about these platforms is valuable to the event organizer. Knowing how people are using these platforms is equally important. Few event organizers have the resources to jump on every new app that comes out.


Social Media Marketing

7 Tips for Encouraging Social Media Engagement During Your Event

Your event has begun and your attendees can’t seem to share enough about it on Twitter, Facebook, Instagram, Google+ and even Vine. They are posting pictures, conference tweeting, conversing and even arranging their own meet-ups with the help of your event hashtag. Brand advocates are also there, taking the lead in the social media sharing


meetings management technology

10 Ways to Incorporate Social Media into Your Events

You want your attendees actively posting to social media and using the mobile event app. These two besties can do wonders for your event marketing efforts and your onsite attendee engagement! However, finding new and creative ways to incorporate social media into your events can be challenging. As Cvent’s social media manager, I’m constantly researching