[Infographic] The ROI of Event Technology

The popularity of event technology has skyrocketed. Everywhere you turn, new tools are being developed to help with event registration, onsite check-in, attendee tracking, event reporting, and everything in...

How to Select the Right Event Management Technology (Part 2)

Are you in the market for event technology? In the first part of our blog post series, we began addressing the questions you should be asking when evaluating potential event technology solutions. Let’s jump right into some further considerations: “Do you integrate with housing and travel systems?” The optimal registration experience for your attendees is a


How to Select the Right Event Management Technology

Today’s meetings and events are quickly evolving. Why the change? Event technology has played a huge role. Technology gives us all the information we need to make more informed decisions. It helps us plan and manage events more productively, drive attendance, better engage attendees, offer more benefits to exhibitors and sponsors, manage costs, and prove


Cvent CONNECT: Planner Welcome and Product Roadmap

After an exciting CONNECT Day on Tuesday, we officially kicked off our Event Professionals conference by welcoming Chuck Ghoorah, Co-Founder & President of Worldwide Sales and Marketing, to the stage. He greeted the crowd before bringing Cvent’s Product Management team up to announce their plans for the future of the Cvent solution. The need to


Group Business Trends

Group Business Trends: Q1 2016 Insights

During our first keynote at Cvent CONNECT, we announced the free, public beta release of Group Business Trends, an interactive portal that includes high-level data in four key categories: ADR, sales behaviors, RFPs, and planners. Built-in filters allow you to see our data on your specific major metropolitan area and hotel type. We are committed


How to Use FOMO to Increase Event Attendance

It’s Sunday morning and you’re checking your News Feed on Facebook. What you think will just be a quick peek into your friends’ social lives, you’re suddenly inundated with pictures and video streams from parties and events you didn’t attend. You immediately feel a dip in your mood. If you’ve never heard of FOMO, I’m


Digital Marketer

Top 2016 Hotel Digital Marketing Trends

With its promised flurry of shiny new software, apps, and marketing platforms, 2016 is already an exciting year. Hotel industry giants with big budgets have already gotten a head start on the rest of us, which allows us to see the technology in action and to review their ROI. Here are some of the trends


Next Chapter: Cvent Acquired for $1.65 Billion

Today, we announced Cvent (NYSE: CVT) has agreed to be acquired for $1.65 billion dollars ($36 per share) by Vista Equity Partners, one of the world’s largest technology investors. This will be the largest acquisition of a publicly traded software company in Washington, DC history. When events like this happen, people tend to focus on


Going Live: 5 Things Planners Need to Know about Periscope

The Periscope app has been leading the way for live streaming, and 2016 is the time to get on board. Periscope allows users to instantly broadcast and view livestreams via smartphones and mobile devices. The Twitter-owned company has already had a huge impact on the event industry, and has given a whole new dimension to


How Hotels Use Tech Perks to Increase Direct Bookings

Among tech-savvy travelers, there’s a perception that booking hotel stays through an online travel agency (OTA) such as Expedia or Hotels.com will give them the lowest rates. However, hospitality marketers know there is more to “value” than the price tag. Top hotel brands are fighting back against OTAs by incentivizing guests to book directly with the