Day in the Life of the Event Planner

Event planners are the consummate jugglers. According to the results of a recent Cvent survey of more than 700 event planners, over half plan 5+ events at a time. They also have their hands in the mix on all phases of the event life-cycle – from strategy to sourcing, budgeting, execution, promotion, mobile apps, onsite management and determining and reporting ROI.

These are just two headlines Cvent found in gauging the biggest challenges facing event planners, how they measure success, and understanding the tools they rely on to get the job done.

The study also uncovered interesting sentiments between planners’ top obstacles and the success metrics they value most.  And just because certain activities are time consuming, it does not make them difficult. This was exemplified by stages such as onsite oversight and managing logistics.

Find out more details of the study here.


Julie Haddix

Written by Julie Haddix

Julie Haddix is the Director, Enterprise Marketing for Cvent, Inc. She has worked for Cvent for 11 years helping to build the company’s Enterprise sales and marketing divisions, including its approach to Strategic Meetings Management. Julie has also been a part of the planning team for Cvent CONNECT, Cvent’s annual user conference, which has grown from 150 to 3,000 people in 5 years, leading the event marketing and content development efforts. Outside of work, Julie is learning a new role, Mom, to Christopher, and enjoying the daily challenges that job brings.