New Study – Making Marketing’s Case: Profitable Events Powered by Technology

Marketing and events go hand-in-hand. In fact, in a new report sponsored by Cvent, the Aberdeen Group found that 72% of its marketing respondents are responsible for managing or contributing to events. With so much scrutiny on the bottom line and return on event (ROE), Aberdeen’s research makes a clear case why organizations should be taking advantage of the increased returns provided by the use of event management technology.

A few key findings include:

  • Users of event marketing technology average a 66% return on marketing investment.
  • Marketers using event management technology shorten the buyer’s journey by 5.3% year-over-year.
  • Event marketing tech users average a 9.9% year-over-year increase in marketing’s contribution to revenue.

Learn more by downloading the free report today!


John Hunter

Written by John Hunter

John is the Manager, Event Cloud Marketing at Cvent. He has extensive copywriting experience across a diverse set of industries, including broadcast television, retail advertising, associations, higher education and corporate public relations. John has written copy for broadcast and cable television, radio, direct mail, websites, email campaigns, blogs, retail advertisements, sales collateral, magazine articles, case studies, white papers and more.