Marketing and events go hand-in-hand. In fact, in a new report sponsored by Cvent, the Aberdeen Group found that 72% of its marketing respondents are responsible for managing or contributing to events. With so much scrutiny on the bottom line and return on event (ROE), Aberdeen’s research makes a clear case why organizations should be taking advantage of the increased returns provided by the use of event management technology.
A few key findings include:
- Users of event marketing technology average a 66% return on marketing investment.
- Marketers using event management technology shorten the buyer’s journey by 5.3% year-over-year.
- Event marketing tech users average a 9.9% year-over-year increase in marketing’s contribution to revenue.