Understand Your Consumers With These Market Research Questions

The key to successful events and products is really understanding your market. Launching a new product or service can be stressful and promoting them can be difficult. That’s why understanding what your market needs from you is essential and why strong market research is important.

The best way to understand your market is to get the answer straight from the source. By asking your consumers questions and then analyzing that data you keep things simple.

But it doesn’t end there, you have to know what to ask too. If you don’t know what or how to ask, you might not get the answers you were looking for.

Use These Questions for Your Next Market Research Survey

Demographic Questions

Use these questions to figure out who these people are. What are they like? What do they do? 

  • What is your age?
  • What is your gender?
  • What is your household size?
  • What is your household income?
  • What is your profession?
  • What is your current position?
  • What is your education level?
  • Where do you live?

Psychographic Questions: You can also ask about their interests, hobbies, and opinions for a deeper understanding.

Event Evaluation Questions

Use these to evaluate your attendee’s experiences at your prior events to shape your future ones.

  • Have you attended one of our events in the past?
  • Which event did you attend?
  • How many of our events have you attended?
  • How would you rate your overall event experience?
  • How did you hear about this event?
  • Why did you attend our event?
  • What did you dislike about the event you attended?

Buying Pattern Questions

Use these to figure out their habits so you can tailor to them.

  • Do you ever purchase _______?
  • If so, who in your household makes the buying decision?
  • Where do you go when you are looking for _______?
  • How often do you purchase _______?
  • How long does it take you to make a buying decision?
  • What is your typical budget for _______?
  • How far would you travel to make the purchase?

Benefits Questions

Use these to decipher what they need from you.

  • What features do you look for when you purchase _______?
  • What specific benefits do you look for in _______?
  • What problems motivate you to purchase _______?
  • What needs are you trying to meet when you purchase _______?
  • How do you hope _______will make your life better?

These questions can provide a jumping point for your consumer market research efforts. Check out more of our free web survey resources here.


Caroline Howard

Written by Caroline Howard

Northern Virginia native turned southerner at The University of South Carolina. My skills include planning 4,000 attendee corporate events and then blogging about them. My friends always ask where I am, because when I'm not behind my laptop writing, I'm off exploring new places like Cuba and Spain.