For years, the implementation of a strategic meetings management (SMM) program has been the go-to solution for reducing costs, gaining visibility, and ensuring compliance around events and meetings at organizations. Yet, on a whole, adoption levels are low outside the Fortune 100. Many point to the difficulty of gaining buy-in from executives as the primary reason for not implementing a program.
With this in mind, we’ve developed a seven-step process to keep you on track, develop a successful business case, and implement a meetings management program (or grow an existing program) – a process that will ultimately help you in gaining executive buy-in for your program:
Step 1: Understand the reason for a strategic meetings management (SMM) implementation at your organization
Step 2: Develop a formal meeting policy – mandated or non-mandates
Step 3: Estimate the potential cost savings and financial impact
Step 4: Develop a formal business case to present to executives
Step 5: Communicate the plan internally to ensure program adoption
Step 6: Develop an estimated program timetable
Step 7: Implement a technology tool
For anyone that’s ready to get started now, Cvent developed the Meetings Starter Kit, which contains numerous resources to guide you through each step of this process.
This post is part of a series on strategic meetings management. To see other blogs in the series, click here.
This content was originally posted on blog.cvent.com in 2014. It has been updated with new insights for 2017 programs.