The Ultimate Guide to Event Management Best Practices 2019

The world in which the event planner now operates is changing at an accelerated pace. We live in an increasingly mobile-first, digitised society and delegate expectations have shifted accordingly. Whether it’s an internal employee training workshop, an executive dinner, or a large-scale corporate seminar or trade-show, attendees are demanding ever-more personalised experiences. However, with a


Digital research

Advantages and Disadvantages of Online Surveys

The use of online and mobile survey methods for market research has catapulted over the last 10 years.  Due to ever-increasing technological advances, it’s now possible for do-it-yourself researchers to design, conduct and analyse their own surveys for a fraction of the cost and time it would have taken in the past. But are there any drawbacks compared to


The Dawn of a New Era in Mobile

5G will have a transformational impact on society during the coming decade. Have you thought about how your event marketing and planning will be impacted? Imagine an exhibition or event environment where the associated cost of WiFi disappears. Within the next five years, attendee mobile phones will operate on networks so fast they’ll allow you


London destination image

Where Will the Most In-Demand Event Destinations be for 2019?

As Pacific World publishes its annual destination list based on enquiries, Mike Fletcher compares the results to Cvent’s own data to see if there are any predictions for the year ahead. Pacific World, a global destination and event management agency, has recently identified its most in-demand event and incentives destinations for 2019. The company has


Are You in Breach? How to Maintain Compliance When Handling Event Data

Like Brexit, talk of the ‘ever looming’ GDPR dominated inboxes for much of the first half of 2018.  On a personal level, dealing with an onslaught of emails with the familiar “we are updating our privacy policy” subject line was somewhat overwhelming. Further to this, the effect of an impending May 25th deadline on many


Event Tech Challenge

Evolving Event Technology – A Challenge in the Event Industry?

The first quarter of 2019 is just about up, bringing with it the Brexit deadline. March also sees the publishing of Event Academy’s Industry Trend Report 2019, and it’s no surprise that the report reveals event experts and other respondents regard Brexit as one of the biggest challenges of the year, with the knock-on effect


attendee gift

5 Simple Steps to Pick the Perfect Gift for Event Attendees

When people attend professional events, the benefits must ultimately outweigh the cost of attending – this includes both the time and potentially the money needed to attend the event. Attendees expect to take away learnings and new ideas they can apply at work as well as new contacts they can connect with after the event.


CMO Solution Guide

Live Events Check All the Right Boxes for CMOs

Today’s marketing world may be dominated by social media, mobile apps and digital, but live events still hold considerable sway for CMOs, according to a recent survey of European CMOs by the CMO Club and compiled by Cvent. CMOs prize events for their ability to drive revenue growth, uncover distinctive leads, and accelerate sales to


Cvent CONNECT Europe

4 Ways to Get Social at #CventCONNECTEurope

Our annual user conference, Cvent CONNECT Europe, is right around the corner! In less than a month, over 700 event and hospitality professionals will spend two days networking in the famous city of London. We can’t wait to see what magic this year brings and to see this event come to life. With every event comes countless